Podcasting for Business

In this episode, I chat to the lovely Loree Philip who recently launched her podcast, Daring To Leap. We talk pre-launch nerves, how the idea of the podcast was born and what we can expect from the podcast in the coming months. This is a podcast which I truly wish existed many years ago when I was working in corporate. If you are a woman in corporate, in a career looking to leap into something new...

Are you thinking about being a guest on someone else’s podcast?  Well, today I'm sharing some new research. It’s all about the best way to pitch to be a guest on a podcast. And these hints and tips will give you the best chance of being successful!  Just because you have your own podcast, that doesn't mean you can't be on other people's.  And I highly recommend that you do. So, join...

How can you make money from your podcast?   Well, most people go straight to sponsorships and advertisements.  That's great. They work incredibly well.  However, these aren’t always the first places to go. So today, let’s look at ways we can monetize your podcast. Here are the highlights  (05:12) Usually forgotten  (05:31) For the record  (06:01) Name drops (06:2...

How can I make my podcast launch easier?  That is the exact question we are answering today.   When you launch your podcast for the first time, there are lots of moving parts that you need to consider. Sometimes, we go down a Google rabbit hole trying to piece everything together.   But that information can be contradictory.  So, put the kettle on because today I’m gi...

Today, I'm talking about a question that may have gone through your head.   It's a question that could stop some people from starting their podcast altogether.   That question is, what if people don’t listen to my podcast?  Let's dissect this, shall we?  Join me today, as I break down any fears related to this question.  Here are the highlights (01:03) The two hu...

Do you think the most important figure for your podcast is the download number? Well, that may or may not be true… depending on the goal of your podcast and what you want it to do for your business. Download numbers do give you lots of useful information. But these aren't the only things you need to be tracking. So, join me today to find out how there are lots of other trackable things for your po...

I know lots of you already have your podcast launched. But now you’re looking for growth.  Growing your podcast takes a lot of work, but it’s all about mindset.  I love the quote - “what’s got you this far, won’t get you to the next level”.  Whatever you've done so far isn't going to be enough to get you to that next stage.  This is so true for your podcast as well. So, join me...

Have you wanted to start a podcast for ages?  One of the reasons you haven’t might be because you’re feeling overwhelmed.  I get it.  There’s a lot going on in the world right now. We all have times when we’re feeling that way. In today’s podcast, we’re going to talk about that.  I'll be sharing some great tips on how to overcome that feeling of dread, and take on a more positi...

Today, I wanted to talk to you a bit about engagement. It's pretty much the holy grail for all podcasts.  You can have the best content in the world, but if you don’t get it out into the world, let people know it’s out there or promote it… it's unlikely that you're going to get many listeners or much engagement. Engagement is one of the key factors in getting your podcast into the charts. So,...

Are you feeling drained by social media?  Well, you're not alone. There’s a huge pressure to be present on every online platform and to be constantly releasing content, but less than 1% of your audience actually sees what you post. This has led to people looking outside of social media and looking at different ways they can engage with audiences.  That is where podcasts come in.  Hi...

Are you thinking of having a well-deserved break from your podcast this Christmas?  Well I have a secret to tell you: if you plan ahead, you can take a break and still release new episodes, because the holidays are a great time of year for you to publish your podcast.  You might think people stop listening to podcasts over the holiday season but this is not the case. So take advantage, s...

Today I'm talking all about how you can use your podcast to help you have an even better launch in January. It's all about what you do now before Christmas to get people excited about your launch coming in the new year. I'll be sharing four different ideas about how your podcast can help you to have an even bigger launch. Oh, and make sure you listen right till the very end of this episode where I...

Times are hard, so today's episode is a little bit different because today I'm talking directly to people who are business owners with employees. I wanted to share an episode about how private podcasts can help you as a business owner and also help your employees during this cost of living crisis that we're in right now. Highlights From This Episode: 01:27 - When Salary increase isn't an option ri...

If you are planning to launch a podcast for your business, you might be thinking an interview format is best – after all, you get to talk less!  However, a solo podcast format can be so much more effective when done well, because it gives your listener a chance to get to know you. By showing off your expertise and your personality, you are selling your brand, and this makes it far more p...

Did you know that most podcasts (and I’m talking of over 80% of all podcasts) never make it to ten episodes?!  The biggest reason for this? The dreaded Podfade.  It’s a term coined for when you, as a budding podcaster, will start to feel demotivated, when the wind gets knocked out of your sails and podcasting just feels a bit too much like work without the recognition you expected. ...

Running a business is hard!  I feel your pain. I have been running my own podcast agency since 2016, and I realised that we spend so much time as entrepreneurs chasing our next target that we forget to step back and take stock.  So this is what this episode is all about. I am going through a week in my life as a business owner. It’s time you also reflect and appreciate everything you do....

There are millions of podcasts in the world, so what makes yours worth listening to?  Podcasting is a booming industry, and as it continues to grow that gap in standard between those who take it seriously and those who don’t is getting bigger and bigger.  The biggest podcasters out there have millions of pounds of at their disposal to produce and promote their shows, so if you think your...

Launching a new podcast is exciting, but it can also be a little overwhelming, and sometimes this overwhelm can scare you away from launching your show at all.  But it doesn’t have to be this way!  Launching a podcast can be very simple, and in this episode I explain how you can break your launch strategy down into 8 steps which will help you make a big splash without drowning...

Your advert is like an advert for your podcast. Yyour listener should get everything they need to know from that 3000 pixel square, so how can you make sure your artwork turns the right heads?  In this episode I talk through some of things you can do, and some of the things you shouldn’t, to get the very best out of your podcast artwork.  I’ll also cover the main technical stuff like for...

Have you been sitting on your podcast idea for months, or years?  Don’t worry – you're not alone! And most of the time, the thing holding you back is fear. You don’t know where to start, you’ve never used the technology before, or you just don’t think you have enough to say.  But starting a podcast does not have to be hard. So in this episode I spill some secrets, and reveal the six thin...

Podcast charts can be a great way to measure your success, but with so many different charts out there, do they really mean anything?  The short answer is yes!  In this episode I explain the different types of podcast charts, what they all mean, and how you can understand them to use as a promotional tool for your show AND how you can use charts to understand what is (or isn’t) quite wor...

Are you new to podcasting?  Are you feeling a bit overwhelmed about where to start?  Sometimes just knowing what to do, when to do it and what to use is the hardest part, and the biggest reason we procrastinate! So in this episode I talk you through exactly what you need to launch your podcast successfully, from the editing to audiograms and everything in between.  If you want to fi...

If you host interviews on your podcast, do you ever wonder why sometimes it might not go as smoothly as you hoped?  In this episode, I go through the essential things EVERY podcast interviewer should do when prepping your episodes and guests.  Because here’s the secret: not even the pros just turn the mic on and wing it. Nothing is spontaneous, so plan, plan and plan some more.  Wan...

Do you have a website for your podcast?  You might be thinking you need to be a tech expert, or you simply don’t have the time to create your podcast AND run a website for it, but I have some good news for you...  Podcast websites can be both easy and FREE to set up.  In this episode, I tell you how you can set up your podcast website in one minute, and outline the main benefits to...

Whether you’re just starting out or you’ve been podcasting for ages, it is so important to get the format right. Content is key, but presentation is equally important.  In this episode I talk you through the different formats you can use for your podcast, from interviews and co-hosts to going it solo; there are so many different ways to present your show.  I want to help you make your po...