Podcast(H)er

Today's coaching call I had with 2 of my student's was one that is so juicy, I had to slice off part of it to share with you. We were discussing a Turkey Giveaway for Thanksgiving, and how to implement this strategy in a way that would build the agent's business. The students thought I'd share with them a great social media post idea to generate traffic.  Instead I challenged them to dive deeper i...

Stacey Brown Randall is the award winning author of the book Generating Business Referrals without Asking, host of the podcast Roadmap To Grow Your Own Business, and group coaching expert for business owners looking to create a sustainable flow of referrals. In This Episode Stacey and I are diving into the 18 strategies she uses to teach how to build a referrable business.  It all starts with look...

Trigger Warning!  This episode isn't like any other I've ever done.  I'm diving in and getting very real, and very vulnerable with you. And I'm sharing some hard truths about my journey along the way.  If you get triggered by trauma, or have children in the car this is NOT the episode to listen to! We all have traumas in our lives.  I call them big "T" traumas and little "T" traumas.  But they are...

Can you believe it's been a year?  I remember sitting down in front of the podcast mic last year with no expectations of what I wanted out of the podcast other than a fun place to give a voice to my biz. I never expected it to take on a life of it's own and become the main portion of my business.  But that's what it's done.  In fact the biggest suprise of my past year is that this podcast, The B-W...

I came out of college with high expectations of what the working world would look like.  I'll admit it...I somewhat thought it would be all sparkly and filled with exciting work trips, amazing high heeled shoes and outfits to wear, and happy hours filled with co-workers and cosmopolitans.  Until my manager at the consulting firm sincerely got upset with me over taking a day off work to attend a fu...

Pivoting your career can feel like the scariest thing you can possibly do.  I think that part of that comes from our own limiting belief that our work, or our kids, or our volunteer activities define us.  The truth is, we as women go through seasons of life as we mature and those seasons sometimes bring with them a different set of passions and interests.   Feeling Like A Quitter Holiday, like man...

For years I had no idea what the DISC profile really meant, and how it could help me in my career.  I poo-pooed the thought that these "personality test" could nail me to a T, and be accurate.  Then one day I had a member of my team tell me I was rude and blunt.  Let's be honest, I thought she was long-winded and a chatty Cathy.  But it did make me start to wonder if there was something to these p...

In the last episode of The B-Word, Episode 67 , I talked about how to Plan Your Perfect Photoshoot For Your Brand.  Today I'm detailing out for you the 10 ways I purposefully repurpose the content I create, and how I use those photos for that. Repurposing your content to get the most out of what you create is one of the most often asked question of our audience, and it's one I was on the struggle...

While as a society we've gotten quite used to taking selfies, I find that many entrepreneurs forget the importance of updating the brand photos they use.  And one of my pet peeves is to find a brand that hasn't changed a thing on their website in years.  ESPECIALLY when that's obvious to the naked eye! That's why in today's episode I'm diving into all things photoshoot for you.  We'll chat about m...

Credibility.  Being known around town as the go-to Realtor.  Being known around the country as the Realtor to send the referrals to.  It's the dream, right? Just how do we establish that credibility?  In today's episode I'm diving into 3 ways:  Testimonials  Customer Experience Consistency Want to figure out who your ideal client is so that you can create a customer experience curated just for the...

When I stop and consider all the various ways you can scale your business, I am constantly amazed at how many options there are.  Especially when you nail it down to one little fact of life: in order to scale, you must grow the size of your audience.   Today's episode features my good friend Lizzy Phillips, co-host of The Modern Real Estate Agents Podcast (which drops a new episode every Monday). ...

Grab Your Bright Pink Felt Pen,  a notebook, and be ready to take notes on this episode because I GUARANTEE you're making at least ONE of these mistakes.  I loved recording this episode so much, and hearing from Jenny Friday about the Top 10 Things she sees Realtors do WRONG on their social media.  Jenny is a former Realtor turned Social Media Marketer for Realtors.  Her role in the Real Estate Ec...

From police officer to Realtor, Nakia Brooks has had a long and distinguished career.  As a Realtor for the past 18 years, he's personally closed over 1200 homes (700 of them being short sales which is how he ramped up his business).  In the last 7 years he hasn't sold homes himself, instead investing in coaching and mentoring agents at the brokerage he opened in North Georgia.  In this episode, N...

Let's Make It RAIN boo! Did anyone else just mentally picture scrooge mcduck sending out money bags everywhere?  I bet I just dated myself.   But let's be honest here.  We're not in business to NOT make money so there's no point in pretending otherwise.  I bet not one of you can argue that while you'd love to be a millionaire, you really just have a desire to make a certain level of income to crea...

Setting boundaries CAN   help you avoid burnout!   Did you know that a typical Real Estate career lasts les than 3 years?  I fully believe that's because of 2 things.  1.  Agents don't realize when they start this business that it IS in fact, a game of sales 2.  Agents don't set boundaries and burnout from the constant need to work   So let's talk about those boundaries, shall we?  I've been an ag...

Just like you can powerpunch your work day into the Pre-School times of 9am-2pm; this is a short and sweet episode curated especially for my stay at home mommie Realtors.  I hear you ladies....the struggle is real on learning to work from home AND create a career worth having.  You want it all and I promise you that you can have it! The secret is boundaries and flexibility....but did I mention bou...

Labor Day is over…which means Fall is around the corner, and that means I’m all about the return of Starbucks pumpkin spiced lattes!!! ♨️☕ Did you just envision all that yumminess with a little dab of whipped cream too? If so, you're MY KINDA GAL and If you text me the word “pumpkin” to 678-736-8055  - - > becauuuse I am known for running little contests and chats with my texting community, th...

Remember back in Episode 56 when I brought up Divorce as a niche and you thought to yourself "Nobody actually does that!"  (don't deny it...you totally did!)  Well To conclude this niche series I brought in a special Realtor friend, Liz Brown to share how she works in the Divorce Niche. Liz is an active member in the Real Boss Women community, and loves to give back and mentor others.  She's an aw...

I'm finishing up my series on selecting a niche for your Real Estate Career, and today it's all about the lifestyle niche.  We started back in EP 55 chatting about great niches for new agents, and then moved to EP 56 that's more for the trendy, experienced agent and now I'll hop into a niche that you boojee go-getters will adore.   I call it the lifestyle niche and define it in 2 ways: The lifesty...

I'm Continuing Our 'Niche Building' Conversation Today With A Niche I Built A $56 Million Dollar Business in.... The Divorce Niche !   If you've ever met me in person, you quickly realize that I'm not a high "I" on the DISC profile.  In fact, most of the time my high "D" enters the room well before I do.  Perhaps that's the reason I excelled in a niche that I'm not even a part of.  Happily married...

It's time to Niche, B**ch!  (Noooow say that in a Brittney Spears voice and laugh out loud with me) All joking aside, this week I'm kicking off a 6-part series on all things Real Estate Niches: What are they are, how to choose yours, what to do with them once you do and much more.  Today is Part1 focusing on first time homebuyers and mom's of toddlers niches. If I'm being totes honest, this series...

Welcome to The B Word, the podcast for women in real estate and women entrepreneurs  with families who want to unlock the clarity needed to put your big girl panties on and rock your career like the true boss you are.  Today we continue talking about building empires as women with a family and #allthethings we as women juggle daily. That is why I'm thrilled to be talking to a super special guest A...

Welcome to August on The B-Word!! I'm starting this month off with a bang bringing in two of my new besties to talk about "building an empire in high heels"...meaning how you really can have it all; family, career, business success and FUN while you're doing it! These are two powerhouse Real Boss Women; Linzee Ciprani with Ciprani Consulting & Amanda Churchwell from Hello Leverage. We dive int...

Today we’re going to talk about the myth of the overnight success and debunk it big time.  I know you’ve been as guilty as me at looking at someone else and seeing what you believe are their overnight results.   Social media really makes this easy to do because you stumble upon someone doing what you're doing, or in the industry you’re in and suddenly you’re inundated with their current picture. ...

As we conclude our series on A Modern Approach To Working By Referrals, I knew I had to bring in a ringer for you to connect with.  After all, my philosophy at the Real Boss Women is Real Life.  Real Fun.  Real Business and one of the things I value the most is connection over competition.  So of course, I had to grab a quick conversation with Stacey Brown Randall.  Stacey is the referral ninja, k...