Podcast(H)er

Cookies, candy, pretzels, heck I love it all.  Except ice cream which I'm actually not a huge fan of. When it comes to marketing and creating a strategy for spending your ad budget, website cookies are the absolute best to understand and utilize to their fullest potential.  Tune🎙️ in to hear:  What the difference is between a cookie and a pixel Why I fell in love with cookies How to use them to ma...

It's so annoying that you can't just pop links into your posts on Instagram.   (come on guys!  Make that happen!).  Until they do, you really only have 1 option...a link in bio.  There's several great tools for creating that almighty link in bio too.  So make it a good one 'kay?  I recently made the strategic decision to move from a free tool like Linktree to creating a landing page on my website...

Today we have Casey Weiss, a holistic nutritionist who helps women overcome dieting and achieve body positivity.  We discuss how women can lose weight while also making peace with their bodies, the role of intuitive eating principles, and the importance of having a baseline understanding of nutrition to make good nutritional choices. We also explore the division in the weight loss community betwee...

Your budget may be small, but your dreams are mighty big.  And let's face it, you're planning a champagne level event on a beer budget. Guess what?  I have a fairly decent budget and let me assure you....I can also throw a BALLER event on a very tight budget.  And I mean a miniscule you can barely find it budget.  Tune in because I'm spilling my top 5 ways to crush that event with little to no mon...

One of the biggest surprises I've experienced this year was the gift of a mastermind.  The surprise is that I've never leaned into them (the price tags repelled me) and never felt they were worth it. Back in January I circled around to a podcast I used to listen to, The Powerhouse Women Podcast with host Lindsey Schwartz and heard her talk about the game changing effect of a good mastermind.   So...

In this episode, Matt Allyn a leadership marketing coach who helps online coaches understand themselves in order to create effective content and stand out from the crowd.  Matt shares his journey of learning how to market himself and create content to attract clients. He talks about how he overcame his fear of sharing content and stepped into leadership and how he helps others do the same.  He emp...

In this episode, we talk to Katie Watford, a celebrity fashion stylist who has become a style coach helping female entrepreneurs brand their image to create a client magnetic wardrobe.  Katie shares her insights on the psychology of looking good, the benefits of pre-styled outfits, and how pre-styled lookbooks and outfit planning can be game changers. She emphasizes the importance of understanding...

You may find this shocking, but I am NOT a lover of Instagram Reels.  While I'll spend hours scrolling through them...recording them is a chore.   The good news is that you can still grow your Instagram even without the almighty reels.  Now that Insta is placing a focus again on posting content the playing field has been leveled and engagement points can be on the rise.  Listen in and I'll share m...

In this episode, we dive into the BS behind secret offers. We also share our thoughts about why they aren’t the best choice for your business or from an investment standpoint. Tune in to hear what to watch out for before investing in a secret offer or think about creating one. --- Send in a voice message: https://podcasters.spotify.com/pod/show/businessrenegades/message

We're about to hit our 100th episode (so exciting!), have over a million downloads (that's the 2 comma club friends) and it's only the beginning of year 2.  So if you've been around for a hot second, or just tuning in THANK YOU.  From the bottom of my heart.   I laughingly call this little 'ole podcast the girlfriend's guide to business and so I wanted to peel back the curtain for ya and show you...

In this episode, we dive into mindset! Our guest James Dunn joins us to share his unique perspective and insights on cultivating an unfuckwithable mindset. We also share insight into his story and past that brought him to where he is today and how you can reframe the stories of your past to reach your full potential. Hosts: Maria Crider and Tara Leson Guest: James Dunn Connect with James: IG - @th...

In this episode, we meet the hosts, Maria & Tara. We'll discuss how they met and what inspired them to start this podcast. They share their unique perspective and insights on entrepreneurship and what it takes to be different and stand out online. Stay tuned as we invite guests to join us this season& share their expertise and what they do to do business differently. Hosts: Tara Leson & Maria Crid...

I picked up the book Creating Superfans: How To Turn Your Customers Into Lifelong Advocates , the day it was released (quite by accident!) and was hooked immediately.  From the fantastic colors of the cover, to the easability of reading it.  Author Brittany Hodak paints such an easy to understand picture of what happens when your customers turn into lifelong advocates for your biz.  Join our conve...

The stories we tell, and how we tell them are the catalyst to creating great relationships.  Stories aren't just told around the campfire, or in your Instagram app.  They show up in marketing in the emails you send to your customers, or past clients.  I'm a huge fan of email marketing (duh!) and I'll be the first to tell you that there are 7 cringeworthy mistakes that I see most often.  If you're...

Success isn’t a pipe dream or an accident, it’s an action plan. ⁣ ⁣ And today I'm sharing with you the 4 daily habits you can start right away to help you get more time back in your life, take control of your mindset and business, and hit your goals faster than you thought possible. ⁣ Habits like: Determining your non-negotiables and sticking to them Setting your ideal schedule for when you will a...

I'm coming in hot today with a shortie episode on 3 easy ways to overcome perfection paralysis.  It's a syndrome that affects us ALL but the good news is there's no need to stay stuck in the loop! Stop starting at the cursor on your screen and get into action on whatever it is that has you stuck.  From email sequences, to social media and everything in between there's really no reason to spend mor...

If you want the majority of your business to run by referral or sphere, then the overall customer experience had better become your number 1 priority. Every entrepreneur thinks their experience is great.  None of us set out to do business with the intentionality of "let it suck".  The question is this: Do you really understand how to create an experience that results in Super Fans who rave about i...

It's hard to believe it's that time of year again.  The time when we look up and realize that we've already broken our New Year's Resolutions. And it's only January 5th!  Sheesh.  I stopped doing resolutions years ago, and instead have turned to a time of reflections.  I reflect on what I liked that I accomplished, what I didn't like, and most importantly how I want to grow as a biz owner and as a...

The countdown is on and Christmas is less than 10 shopping days away.  Still looking for something fun and fabulous to gift your favorite entrepreneur friend this holiday season?! If gift giving is your love language, you've probably had your items stocked, wrapped and ready to go since before Thanksgiving.  But I'll be honest.....I've let time slip by me and so this year I'm the girl waiting unti...

Grab a latte, extra large post it notes and your favorite pen.  Today I'm sharing with you how to consistently create amazing social media content for your biz.  It's the system and steps I take every quarter (yes! I do it every 90 days) and it has given me back the time freedom I needed to stay in my zone of genius, because the topics that used to stress me out are already laid out and ready to g...

Starting a business can be scary both mentally, and on your wallet.  Most entrepreneurs have NO CLUE what it really costs to start up, and struggle to make and maintain a budget in the first 1-3 years. I recommend getting a small business loan for $10,000 to give you wiggle room to experiment and not stress out, but if that gives you the hives (and that's ok!) then I'm breaking down the 7 biggest...

Masterminds, retreats, and conferences are some of my favorite things to attend.  Always be learning is a motto of mine. This past weekend I sat in on Stacey Brown Randall's Reverse Goal Setting Retreat that she hosts for her group coaching students each year.  While I'm no novice to goal setting, there were a few gold nuggetts I took away from the weekend. The one that's lastest the longest in my...

Drip campaigns?  Not this girl!   Especially not the boring ones that marketing 'experts' wrote 10 years ago and somehow are still selling in packages today.  Sorry Curator, FollowUpBoss, and Boomtown.  Love you much, but people just don't want canned responses that aren't written in the voice of their agent.  Yes an email sequence is an automated response, but boy oh boy when you take time to thi...

Meet my newest bestie, Allie Casazza.  If you haven't heard of her before now all I can say is "You're WELCOME!" Allie Casazza is on a mission to eradicate the "hot mess mom" stereotype by empowering other women. She has built a massive audience and a multimillion-dollar online business based on her proven, family-oriented approach to minimalism. She is also the host of The Purpose Show , a chart-...

Recession proofing your business is a critical mindset to get into, especially when the economy is slowing down.  I've said for years that a healthy and engaged list (or you may call it a database!) is the #1 thing you can do for yourself in order to create a sustainable business. From the time I was running sorority recruitment and teaching the members how to keep and maintain a list of potential...