媒體創意人 俞國定
大師輕鬆讀之輕鬆聽大師
濃縮歐美暢銷財經管理書精華的《大師輕鬆讀》,精心規劃六大系列主題,並由 資深媒體人 俞國定 重點導讀和精闢解說每周新刊內容,讓您享受最豐富的知識語音饗宴,輕鬆與全球同步學習。--Hosting provided by SoundOn
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Episodes
No.1079 大時間法則/Big Time 08.07.2026 18:23
大多數人沒有時間問題,是觀念上出了問題。時間其實遠比我們想像的充裕,之所以覺得忙碌不堪,多半源自我們對自己行程的描述,不是時間真的不夠用。Most people do not have a time problem — they have a perspective problem. Time is far more abundant than we think. The feeling of constant busyness comes largely from the stories we tell ourselves about our schedules, not from the actual number of hours availabl...
No.1078 一次搞懂失敗報酬率/How to Get a Return On Failure 01.07.2026 13:52
永遠把每次挫折與失敗當作對更美好未來的投資。只要你持之以恆,就能從所有失敗中獲得正面回報。Always treat your defeats and failures as an investment in a better future. If you do that consistently, you can and will end up generating a positive return on all your failures. -- Hosting provided by SoundOn
No.1077 這樣開價就對了!/Fearless Pricing 24.06.2026 16:30
大多數企業主收費過低,是因為他們是依據時間、競爭對手或心中的恐懼來定價,想要有所成長就必須依據你創造的價值和產出的成果。別再販賣時間或投入程度,開始販賣結果吧。Most business owners charge too little because they price based on time, competitors, or fear. The path to growth is to price based on the value you create and the outcomes you deliver. Stop selling hours or inputs and start selling results...
No.1076 賈伯斯的流放歲月/Steve Jobs in Exile 17.06.2026 16:49
1985年被逐出蘋果後,賈伯斯陷入一段荒野歲月,他失去了權力、地位與方向,但這次流放也迫使他重塑再造。After being pushed out of Apple in 1985, Jobs entered what felt like professional wilderness. He lost power, status, and direction. Yet exile forced him into reinvention. -- Hosting provided by SoundOn
No.1075 第二人生優勢/The Second Act Advantage 10.06.2026 20:37
退休已是過時的概念,你的人生下半場可能成為你一生中最有生產力、最有意義、最有影響力的一段歲月。不要退休下來只躺在沙灘上,去開創你夢想的事業,好好享受吧!Retirement is an outdated concept. Your later decades of life can become your most productive, most meaningful, and most impactful years of your career. Don't retire and sit on the beach, launch your dream business and enjoy. -- Hosting provided by...
No.1074 策略校準/Alignment 03.06.2026 21:28
企業必須不斷尋找方法,讓整體價值超越各部分的總合。若缺乏全面的策略校準,組織各部門將各自為政,朝不同方向發展。Corporations must continually search for ways to make the whole more valuable than the sum of its parts. Without enterprise-wide alignment, the various parts of the organization will head off in different directions. -- Hosting provided by SoundOn
No.1073 企業防腐計/INCORRUPTIBLE 27.05.2026 25:35
即使公司蒸蒸日上,如何始終堅守使命?換句話說,如何打造一家永不腐敗的公司?How do you create a company which stays mission-centred even when it gets to be big and successful? In other words, how do you build a company that is incorruptible? -- Hosting provided by SoundOn
No.1072 LinkedIn教你找工作/Open to Work 20.05.2026 22:21
數十億人在AI重塑的世界,定義屬於自己的獨特願景。面對變動迅速的就業市場,及早規畫你的路徑並在機會來臨時做好準備是關鍵。Billions of people are defining their own unique visions in a world being remade by AI. As the job market rapidly evolves, mapping out your path early and being ready when opportunity strikes is key. -- Hosting provided by SoundOn
No.1071 龍蝦式學習/Learn Like a Lobster 13.05.2026 24:06
世界變化愈快,學習的習慣與技能就愈珍貴。像龍蝦一樣學習吧,牠們是大自然中的學習機器,永遠不會停止學習和成長。The more rapidly the world changes, the more valuable learning habits and skills become. Learn like a lobster. Lobsters are nature's learning machines; they never stop learning and growing. -- Hosting provided by SoundOn
No.1070 徹底擺脫拖延4步驟/Procrastination Proof 06.05.2026 16:32
如何讓自己不再拖延?拖延本質上不是自律的問題,是你允不允許的問題。How do you stop procrastinating? At its heart, procrastination is not a discipline problem – it's much more a permission problem. -- Hosting provided by SoundOn
No.1069 為愛設計/Design Love In 29.04.2026 15:53
一切都是體驗,如果沒有愛,再有效率也沒有意義。Everything is an experience. Without love built into it, efficiency alone carries no meaning. -- Hosting provided by SoundOn
No.1068 馬斯克5步演算法/THE ALGORITHM 22.04.2026 26:05
隨著時代巨變,能靠維持現狀⽣存下來的企業寥寥無幾。馬思克的演算法或將成為新的生存策略。As we face epochal change, there are vanishingly few businesses that can survive by maintaining the status quo. Musk's algorithm may well be the new survival strategy. -- Hosting provided by SoundOn
No.1067 做個逐夢人/Runnin' Down a Dream 15.04.2026 18:29
人生是一道用進廢退的命題,為什麼不去做自己最開心的事情呢?Life is a use-it-or-lose-it proposition, then why not do what makes you most happy? -- Hosting provided by SoundOn
No.1066 金錢習慣/The Money Habit 08.04.2026 26:22
個人理財的關鍵在於習慣,而不僅僅是收入的高低。養成精明分配收入的紀律,將讓你受用無窮。使用『金錢習慣系統』,可以建立這種紀律。Personal financial management is about habits, not just your level of income. Develop the discipline to allocate your income astutely and it will serve you well. Use the "Money Habit System" to build that discipline. -- Hosting provided by SoundOn
No.1065 故事力/Super Skill 01.04.2026 22:06
AI能寫作,但它永遠無法成為說故事的人。這正是為何在AI氾濫的時代,故事力將成為一項終極的超級技能。AI can write, but it can never be a storyteller. That's why storytelling is becoming the ultimate "super skill" in an AI-saturated world. -- Hosting provided by SoundOn
No.1064 挖出來的創意/How Great Ideas Happen 25.03.2026 21:13
別再因為沒有靈感而自責,創意不會憑空發生。相反地,你應該像考古學家一樣,透過探勘、劃分、挖掘、篩選,將它挖掘出來。Stop blaming yourself for a lack of inspiration—creativity doesn't just appear out of thin air. Instead, unearth it like an archaeologist on a dig: through surveying, gridding, excavating, and sifting. -- Hosting provided by SoundOn
No.1063 策略陷阱/The Strategy Trap 18.03.2026 19:33
商業策略失敗往往不是因為策略本身出錯,比起其他原因,更多是因為執行不力。這就是「策略陷阱」──你知道該怎麼做,卻無法有效執行。你花了太多心思琢磨構想,卻輕忽了實現這些構想所需的條件與努力。──你知道該怎麼做,卻無法有效執行。你花了太多心思琢磨構想,卻輕忽了實現這些構想所需的條件與努力。Few business strategies fail because they are wrong. They more frequently fail because of a lack of execution more tha...
No.1062 這樣開會就對了!/Your Best Meeting Ever 11.03.2026 23:13
別再召開沒人想參加的會議。相反地,應該像設計卓越產品一樣來設計會議。Stop running meetings no one wants. Instead, design them like great products. -- Hosting provided by SoundOn
No.1061 放膽做大夢/THINK BIG 04.03.2026 25:35
你如何看待自己與人生,幾乎決定了你的一切遭遇。你的任務是成為創意生成者,而不是被動反應者。How you think about yourself and your life shapes almost everything that happens to you. Your job is to become an idea generator, not a passive reactor. -- Hosting provided by SoundOn
No.1060 準CEO預備手冊/CEO READY 11.02.2026 20:37
在邁向CEO的路上,過往的成功實績並不夠,真正的關鍵在於你是否「準備就緒」,讓大家都能清楚看到你是最強大、最讓人安心的領導人選。On the path to CEO, your track record of success isn't enough, it's much more about readiness that others clearly see you as the strongest and safest choice to lead going forward. -- Hosting provided by SoundOn
No.1059 看懂財務報表/Understanding Financial Statements 04.02.2026 24:50
理解和分析財務報表是一項重要的商業技能。一旦看懂財務報表,那些數字就不再只是靜態的數據,而是意義鮮活的情報。The ability to analyze financial statements is an essential business skill. Once you master the statements, the numbers don't just sit there—they leap off the page at you. -- Hosting provided by SoundOn
No.1058 章魚型組織/The Octopus Organization 28.01.2026 26:11
聽起來或許有點奇怪,但在當今瞬息萬變的市場,組織若想好好發展和茁壯,最好的方式就是像章魚一樣行動和運作。As quirky as it may sound, the best way for organizations to operate and to thrive in today's dynamic marketplace is to act and behave like an octopus. -- Hosting provided by SoundOn
No.1057 變革領導力/LEADING CHANGE 21.01.2026 22:56
在21世紀動盪不安的經濟局勢下,企業領導力將是決定成敗的關鍵因素。In the volatile economic environment of the twenty-first century, business leadership will be the key differentiator between success and failure. -- Hosting provided by SoundOn
No.1056 每月工作10小時/The 10-Hour Work Month 14.01.2026 20:08
歡迎來到工作的未來,在這裡,效率不再只是策略,更是一種生活方式。是時候成為「反工作狂」了。Welcome to the future of work, where efficiency isn't just a strategy. It's a lifestyle. It's time to become an "antiworkaholic". -- Hosting provided by SoundOn
No.1055 如何做銷售/How to Sell 07.01.2026 19:14
若想提升銷售能力,你得聚焦於你如何思考(心態)、你需要了解的知識(行動)以及你需要做的事情(系統)。同時升級這3個層面,就能大幅提升你個人的銷售表現。To become better at selling anything, focus on how you think (mindsets), what you need to know (activities), and what you need to do (systems). Upgrade all three of these areas at once and you can significantly enhance your personal sales performance....
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