媒體創意人 俞國定

大師輕鬆讀之輕鬆聽大師

Business ZH ↓ 698 episodes

濃縮歐美暢銷財經管理書精華的《大師輕鬆讀》,精心規劃六大系列主題,並由 資深媒體人 俞國定 重點導讀和精闢解說每周新刊內容,讓您享受最豐富的知識語音饗宴,輕鬆與全球同步學習。--Hosting provided by SoundOn

Author

媒體創意人 俞國定

Category

Business

Podcast website

www.master60.com.tw

Latest episode

Jul 8, 2026

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Episodes

No.1054 花錢的藝術/The Art of Spending Money 31.12.2025

人們常常用金錢買到他們想要的東西,卻發現那並非是他們真正需要的東西。問題不在收入或試算表,而是心理因素。People often get exactly what they want from money and discover it's not what they needed. The problem isn't income or spreadsheets — it's psychology. -- Hosting provided by SoundOn

No.1053 企業文化設計/Culture Design 24.12.2025

企業文化是支撐公司運作最重要的軟體,領導者的文化工作沒有終點,像產品設計,必須在持續迭代中推進,並且落實到每天的實際工作。Corporate culture is the most vital software underpinning a company's operations. A leader's culture work never ends; like product design, it must be continuously iterated and embedded into daily work. -- Hosting provided by SoundOn

No.1052 市場導向的成長策略/Market-Led Growth 17.12.2025

遊戲規則已經改變,未來的贏家將是最快察覺並回應產品市場契合度變化的公司。The rules of the game have changed, the companies that will win in the future detect and respond to changes in PMF the fastest. -- Hosting provided by SoundOn

No.1051 說故事者的優勢/The Storyteller's Advantage 10.12.2025

說故事是商業領域一項極具策略意義的超能力,在說服、記憶和建立情感連結方面特別有效。然而,大多數公司卻低估說故事的力量,反而過度執著於數據和專業術語。Storytelling is a strategic superpower in business. It's particularly effective in persuasion, memorability, and making emotional connections. Yet, most companies undervalue storytelling, obsessing over metrics and jargon instead. -- Hosting provided b...

No.1050 成功組織8大卓越法則/Think Bigger, Lead Better 03.12.2025

不要滿足於你一直以來的樣子和領導方式,放大思考格局為周遭人與社區帶來真正的改變,這不僅將留下寶貴的傳承,也將成就你最精采的人生。 Don't settle for being the person or leader you've always been; think bigger and make a real difference in the lives of the people and communities around you. This will not only leave a valuable legacy but will also be the achievement of your most brilliant life. -- Host...

No.1049 信任的7大法則/The Seven Rules of Trust 26.11.2025

信任不是獎盃,它是一種實踐。你不能只贏得一次,你必須持續不斷贏得它。Trust isn't a trophy — it's a practice. You can't just earn it once; you have to keep earning it. -- Hosting provided by SoundOn

No.1048 智慧談判者/The Smart Negotiator 19.11.2025

AI正在徹底改變我們的談判方式,但關鍵仍在於人類的領導。優秀的談判者知道如何利用AI來增進而非取代人際連結,從而建立信任和創造智慧夥伴關係。AI is revolutionizing how we negotiate, though the essential element is still human leadership. A skilled negotiator knows how to use AI to enhance, not replace, the human connection that builds trust and creates SMARTnerships. -- Hosting provided by SoundOn

No.1047 個人創業不求成交術/Never Ask For the Sale 12.11.2025

人們不喜歡被強迫推銷,他們想要的是被理解,並被啟發成為你故事的一部分。奉行熱情但不強求哲學,展現你最好的一面,做出卓越的成果,然後放下對結果的執著。這就是飛輪效應,這就是魔法。People don't want to be sold; they want to feel understood and inspired to be part of your story. Embrace the philosophy of passionate ambivalence — show up as your best self, do exceptional work, and detach from outcomes. T...

No.1046 忠誠至上!/LOYALTY RULES! 05.11.2025

有些企業誤以為忠誠只是過去商業時代的遺跡,早已不合時宜。然而,忠誠不死!也從未被更好的東西所取代。Some businesses have made the mistake of assuming loyalty is a relic of a bygone era of commerce. However, loyalty is not dead! Nor has it been superseded by something better. -- Hosting provided by SoundOn

No.1045 打破成規做投資/Rule Breaker Investing 29.10.2025

不要追求100%,只要你挑選的股票中有60%表現優於標普500指數,然後讓那些贏家為你帶來最大收益,你就已經遠遠領先大多數投資人。 -- Hosting provided by SoundOn

No.1044 AI大洗牌/RESHUFFLE 22.10.2025

AI不是你的下一個員工,而是你的下一次組織重組,這場系統升級能讓你的團隊更快速、決策更精準、協調成本更低廉。 -- Hosting provided by SoundOn

No.1043 泰勒絲的10個成功哲學/Good Ideas and Power Moves 15.10.2025

你無法複製泰勒絲的基因,但你可以複製她的決策。選擇一門技藝,培養投入的美德。只要你願意付出代價,你也能成為獨角獸。 -- Hosting provided by SoundOn

No.1042 從停滯到突破/From Drift to Drive 08.10.2025

如果你開始覺得「這樣就好」了,很可能就是自滿在偷偷接管你的生活。要擺脫這種自滿,不是單純地更賣力,而是要專注在最重要的事情,做最能展現你最好一面的事。 -- Hosting provided by SoundOn

No.1041 成長槓桿力/LEVERS 01.10.2025

我們常以為,成長的關鍵在於做更多、走更快、拼得更用力。但真正能帶來突破與指數級成果的,不是加倍努力,而是用不同的方式做事。 -- Hosting provided by SoundOn

No.1040 體驗經濟時代/The Experience Economy 24.09.2025

單純的商品和服務已經不夠。顧客現在想要的是體驗,而且願意為此付費。這是一項全新的挑戰,只有那些能真正吸引顧客沉浸其中的企業,才能在這個新經濟時代脫穎而出。 -- Hosting provided by SoundOn

No.1039 億元賺錢模式/$100M Money Models 17.09.2025

理想的賺錢模式,並非建立在單一策略上,而是一套深思熟慮、精心設計的提案組合。關鍵在於持續發掘問題,並據此規畫一系列提案,協助顧客因應未來勢必出現的各種需求與挑戰。 -- Hosting provided by SoundOn

No.1038 不可能的擴張/The Science of Scaling 10.09.2025

不可能的目標是一種策略工具,能促使你重新定義自我、價值觀與運作方式;幫助你提升底線、釐清優先事項,並迫使你專注於真正具有擴展潛力的事物。 -- Hosting provided by SoundOn

No.1037 財富階梯/The Wealth Ladder 03.09.2025

不要再籠統地問「累積個人財富最穩健的方式是什麼?」更好的問題是:「以我目前的狀況來說,累積財富最穩健的方式是什麼?」 -- Hosting provided by SoundOn

No.1036 產品開發2+5天衝刺工作法/CLICK 27.08.2025

太多公司在尚未確認顧客是否願意買單前,就投入大量時間與有限資源開發產品,這無異於一場賭博,甚至可以說是瘋狂的行為。現在有更完美的工作方法了! -- Hosting provided by SoundOn

No.1035 百萬富翁里程碑/Millionaire Milestones 20.08.2025

成為百萬富翁並沒有想像中那麼困難,只要有心理財,並且有足夠的時間和方向,你必然也能做到。 -- Hosting provided by SoundOn

No.1034 精實學習/LEAN LEARNING 13.08.2025

精實學習是一種全新的方法,能幫助我們在瞬息萬變的世界中適應、成長及茁壯。目標不是學會所有東西,而是用對的理由,按照對的順序,學會對的東西。 -- Hosting provided by SoundOn

No.1033 一開口就讓人記住你/Speak Memorably 06.08.2025

每次開口──無論是開會、提案還是主題演講──你都在為下一個機會試鏡。所以不要單純的只是「傳達訊息」,而是要「令人難忘」。 -- Hosting provided by SoundOn

No.1032 巴菲特選股策略/How to Pick Stocks Like Warren Buffett 30.07.2025

巴菲特始終堅持簡單、理性且自律的投資原則。不是靠頻繁操作賺錢,而是靠做對的事賺錢。 -- Hosting provided by SoundOn

No.1031 一人獨角獸/The Single-Handed Unicorn 23.07.2025

一場競賽已經展開,大家都在看誰能成為第一個只靠AI就打造出市值10億美元公司(獨角獸)的個人創業者。 -- Hosting provided by SoundOn

No.1030 成為時間富翁/Become Time Rich 16.07.2025

每個人一天都是24小時,你如何運用這些時間,決定你的財富。第一步,就是認清時間才是你最珍貴的貨幣,而非金錢。 -- Hosting provided by SoundOn

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