Pleasantly Persistent-Rooted Food Sales Podcast!

Topics: - How COVID forced NoBaked to pivot from store front Scoop Shops into launching a CPG brand - Now that Megan is focusing on selling in the CPG space, how has that changed her response when someone is trying to sell her something? - What has been more challenging as a founder:  owning a restaurant, or building a CPG brand? - Building a business alongside your spouse, and how to set boundari...

Topics: - What makes a great leader, and what makes a great seller within a sales organization? - When looking to the future of our industry, what will change in foodservice and how do we adapt to it? - Thoughts on hiring former buyers as a sales person?   - What are some best practices & good questions brands should be asking when looking for a broker partner?  - What is an appropriate timeli...

Topics: - What brands need to focus on when building a sell sheet & deck that's geared towards foodservice vs retail? - How has the marketing game changed now that we've moved to a more virtual selling world? - What are some ways to successfully drive people to your booth at a trade show, and what does a thoughtful follow-up post show look like? - Does incorporating data have it&apos...

Topics: - How investing & mentoring people in your organization, along with building a strong company culture translates into sales - Setting high standards, and building an environment where the entire team is oriented around how to help each other exceed those expectations  - The process of bringing people on in different stages in their career and how to adapt your leadership approach to he...

Topics: - Diet trends that are fading among students, and what's gaining momentum - Do vegans on campus really want a meat substitute? - Presenting items that don't have distributor codes- are you allowed to?  - What sets apart a great manufacturer rep and distributor rep from all the others - Cold call outreach via LinkedIn, Email and phone calls  - The selling timeline into C&U - H...

- Go to Market Strategy: What is the best route to grow your business if you are just starting off in foodservice: local, regional, or national? - What information matters when creating sell sheets specifically for foodservice? - Has the demand increased with certain attributes: gluten free, allergen friendly, plant based? - What are the review periods for the C&U channel? - Should a brand lis...

Topics: - What's trending in the C-Store channel vs when Dora started at Global 8 years ago?  - Growing attribute trends in C-Store, and what's fading? (if you don't choose clip #1) - Convenience chains that are trailblazers and leading the way (other than Global) - What's a good cold outreach email look like (if you don't choose clip #2) - How soon should someone send a p...

Topics: - Why velocities are the companies #1 metric - How using a fractional sales agency as an early stage brand helped land some key accounts - Comparing the different sales cycle of a back of house item vs front of house item  - The challenges of being a solo female founder - Emily's top foodservice accounts, favorite non-alc beverage, and brand crush  - The companies biggest challenges t...

Topics:  - Suzie's first successful brand Love Good Fats and how it exceeded $100M in revenue in just 3 years - The importance of "The 4 P's" while building your brand and the advice she gives to new founders (if you don't choose clip #1) - Major differences working with Canadian retailers compared to US Retailers - How being an intrapreneur in a large company helped Suzie...

  Topics - Ben's background working in tech and how that lead to him co-founding TGFB: The Gluten Free Bar  - The importance of leveling up and building a strong team culture at an early stage company  - Why challenging the status quo is important and when to listen to your inner voice - The difference working with distributors in foodservice compared to retail - BONUS: Whose Ben's brand...

Topics: - What attributes were popular that are now showing decline with the consumer? - How to be successful as a CPG brand in the current climate - Trends that have persevered in the last decade - The rise of non-alcoholic beverages - The art of being subtle with functional benefits that resonate with the mainstream (if you don't choose clip #2) - Bonus: What 2 brands do you think John buys...

Topics:  - Are we seeing the plant based consumer appetite fading or growing on menu items?   - What kind of innovation and ingredients are consumers demanding in plant based products? - Building awareness in the consumer market by co-branding with menu development - Vegans have the "veto vote" and leaning into plant based on the menu as equal (if you don't choose Clip #3) - The rap...

Topics: - What food trends are heating up and what is cooling down among college students? - The importance of culinary inclusion and ingredient strategy - What does a good partnership look like once a brand has become a supplier? - Subject lines, follow-up cadence and cold calling (if you don't choose "Simple Subject Line" clip) - Appropriate follow up cadence and how cold calls ar...