Matt Cotton-Founder of Rooted Food Sales
Pleasantly Persistent-Rooted Food Sales Podcast!
Talking through the challenges, joys and all the daily topics that are part of our Food Sales world!!
Author
Matt Cotton-Founder of Rooted Food Sales
Category
Podcast website
Latest episode
May 15, 2026
Where to listen?
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Episodes
Building Relationships in Foodservice with Kareema Goodwin, President of The Ryan Group 15.05.2026 26:18
Topics Discussed: ⚡ Intentional NRA networking ⚡ Booth strategy essentials ⚡ Being smart with lead follow-up ⚡ Foodservice relationship building ⚡ Industry trends evolving
Transparency, Trade Shows & Helping Brands Win with Shannon Peffley of CPG Xperience 29.04.2026 25:58
Topics Discussed: 💡 Building Through CPG Failures 💡 Reinventing Trade Show Economics 💡 How Brands Win Trade Shows 💡 The Power of Consistent Follow-Up 💡 Service-Driven Business Mindset
Building a Better Candy Brand with Michael Fisher, Founder & CEO at Rotten 08.04.2026 22:02
Topics Discussed: 🍬 From startup employee to founder 🍬 Building a better candy brand 🍬 Supply chain challenges in CPG 🍬 Hiring and team building lessons 🍬 Candy first, health second philosophy
Turning Ballpark Food Into an Experience with Chef Philip Thompson, Executive Chef at Kauffman Stadium, Home of the Kansas City Royals 25.03.2026 27:52
Topics Discussed: ⚾ Reinventing stadium food experiences ⚾ Global fusion menu innovation ⚾ Social media driving food trends ⚾ Balancing cost and quality ⚾ Creative vegetarian menu options
Selling Solutions, Not Just Ingredients with Jake Briere, Vice President of Business Development at Smart Batch 25.02.2026 26:28
Topics Discussed: 🍽️ Operator Mindset Over Features 🍽️ Premium Products as Solutions 🍽️ Smarter Sample Experience Design 🍽️ Versatility vs Strict Recipes 🍽️ Protein Trends Driving Menus
Cracking Foodservice Prospecting with Reed McCord, Founder & CEO at First Bite 12.02.2026 23:12
Topics Discussed: 🎯 Foodservice Prospecting Evolution 🎯 CRM Without Data Entry 🎯 Cold Email That Converts 🎯 Menu-Driven Targeting Strategy 🎯 Automation Meets Attribution
From Retail Myths to Real Scale in Foodservice, with Mike Levinson of Foodservice Octopus 28.01.2026 33:48
Topics Discussed: 🔥 Retail Is Not Inevitable 🔥 Private Label Runs Retail 🔥 Foodservice Is Underrated 🔥 Taste Beats Brand Stories 🔥 Feedback Scales Faster
Mastering Modern Cold Outreach with AJ Cassata, Co-Founder & CEO at Revenue Boost 03.12.2025 23:52
Topics Discussed: 📧 Crafting Effective Subject Lines 📧 Follow-Up Strategies for Cold Emails 📧 LinkedIn vs. Email Outreach 📧 Leveraging AI in Cold Outreach 📧 Sales Pet Peeves and Best Practices
AI, Discovery Calls & The New Sales Playbook with Preston Simon, VP of Sales, Away From Home at Generous Brands 19.11.2025 25:39
Topics Discussed: 👉 Data-driven foodservice sales strategies 👉 Selling premium against private-label 👉 Building multi-stakeholder relationship depth 👉 Discovery calls that uncover truth 👉 AI tools improving sales efficiency
From Chaos to Clarity: Coaching Founders with Dan Crothers, Founder at Upstream Coaching Solutions 06.11.2025 31:55
Topics Discussed: 🔹 The Role of Thought in Coaching 🔹 Common Challenges for Founders 🔹 Urgency and Decision Making 🔹 Implementing Effective Systems 🔹 The Importance of Trust and Communication
Smarter Foodservice Outreach with Tim Powell of Foodservice IP 22.10.2025 25:17
Topics Discussed: 🎧 Sales Strategies for Food Operators 🎧 Trends in Convenience Stores 🎧 Exploring Hidden Channels: Commissaries and Senior Living 🎧 Food Trends and Consumer Preferences 🎧 The Future of Mocktails and Beverage Pricing
Marketing Beyond Retail: Foodservice Strategies with Levon Kurkjian, Brand Strategy Director at Opus Design 01.10.2025 31:27
Topics Discussed: 🎤 Leadership and Development 🎤 Marketing in Food Service vs Retail 🎤 Effective Marketing Assets 🎤 Cold Selling Strategies 🎤 Trade Shows: Strategies and Insights
Lessons in Leadership with Lance Luegers 17.09.2025 37:22
Topics Discussed: 📖 Introduction to Leadership and Collaboration 📖 The Journey of Growth and Learning 📖 The Importance of Feedback and Communication 📖 Hiring for Success: Building a Legacy 📖 Leadership Aspirations and Transformative Experiences
Patience, Partnerships & Bold Flavors with Chef V, Director of Culinary at Velvet Taco 27.08.2025 36:28
Topics Discussed: 🌮 The Fast Casual Dining Landscape 🌮 WTF: Weekly Taco Features and Innovation Process 🌮 Operational Challenges and Ingredient Sourcing 🌮 Supplier Relationships and Best Practices 🌮 Building Strong Partnerships with Suppliers
Round 2! Talking Shop With The Boys of Dot, CJ Pilliod and Billy Bell 13.08.2025 27:26
Topics Discussed: 📌 Understanding Sales Strategies in DOT 📌 Building Relationships with Business Development Managers 📌 Best and Worst Practices for Brands 📌 Communicating Changes in Operator Volume 📌 Maximizing the Partnership with DOT
Mastering Foodservice Sales with Clay Lichterman, Vice President of Business Development at Sol-ti 23.07.2025 29:49
Topics Discussed: 💼 Building a Foodservice Team 💼 Interviewing for Foodservice Sales 💼 The Art of Foodservice Selling 💼 Navigating Challenges in Foodservice 💼 FOMO with Trade Shows and Networking
Challenges & Best Practices for Parental Leave in a Sales Role with Kristin O’Connell & Melissa Ninegar from Once Upon a Farm 09.07.2025 26:57
Topics Discussed: 👶 Navigating Maternity Leave and Sales Management 👶 Best Practices for Parental Leave Planning 👶 Traveling as a Working Parent 👶 Empowering Conversations Around Parenthood 👶 Building Community and Support in the Workplace
Inside Campus Dining, a Conversation with Chef Ty from University of Nebraska 18.06.2025 28:15
Topics Discussed: 🍽️ Dining Experience at the University 🍽️ Innovations in Campus Dining 🍽️ Student Engagement and Dining Culture 🍽️ Trends in Food Preferences and Ingredients 🍽️ Advice for Brands in the C&U Space
Chatting Foodservice Strategy & Growth with Ray Goulbourne, Foodservice Director at Runamok 04.06.2025 30:41
Topics Discussed: 🌱 Journey to Sobriety: Personal Stories and Insights 🌱 Navigating the Foodservice Landscape 🌱 Resources and Strategies for Foodservice Success 🌱 Preparing for Trade Shows: Best Practices and Insights
Mastering Your Sales Negotiation with Saad A Saad 14.05.2025 23:40
Topics Discussed: 🤝 Introduction to Negotiation Dynamics 🤝 The Cringe Factor in Negotiation Approaches 🤝 Real-Life Salary Negotiation Strategies 🤝 The Importance of Context in Negotiation 🤝 Cultural Differences in Negotiation
Getting a Brand on Menu with Frank Speranza, Foodservice National Sales Manager at Mike's Hot Honey 01.05.2025 25:11
Topics Discussed: 🍯 How hot honey became a category, not just a condiment 🍯 Creative strategies that are working right now in foodservice 🍯 Why brand recognition matters at the menu level 🍯 The role of operator feedback in innovation 🍯 How retail + foodservice can (and should) work together
Talking Shop With The Boys of Dot, CJ Pilliod and Billy Bell 09.04.2025 23:39
Topics Discussed: - Understanding the Right Time to Partner with Dot Foods - Maximizing Partnerships with Dot Foods - The Unique Experience of the Dot Show - The Game-Changing Role of Dot Foods in Foodservice - Marketing Strategies and Brand Visibility at Dot Foods
The Beverage Boss: Nicola Luce-Guillemette on Vita Coco, Poppi & Foodservice 02.04.2025 27:24
Topics Discussed: - Navigating the Foodservice Channel - Understanding Beverage Strategies in Foodservice - Trends in the Beverage Industry - Engaging with Quick Service Restaurants - Building Relationships in a Virtual World
Foodservice Wisdom and Insights with Bruce Reinstein, Partner at Kinetic12 20.03.2025 25:40
Topics Discussed: - The Importance of Team Engagement and Innovation - Rethinking Trade Shows and Events - Building Trustworthy Relationships - Effective Outreach Strategies for Sales - Understanding Industry Trends and Needs
Campus Dining Uncovered: Trends & Insights with Rob and Jenn from Sodexo 25.02.2025 27:23
Topics Discussed: - Gen Z & Gen Alpha Food Trends - Inclusivity & Allergen-Friendly Offerings - Global Flavors & Culinary Exploration - Partnering with Sodexo - Staying Inspired & Trend-Focused
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