Matt Cotton-Founder of Rooted Food Sales
Pleasantly Persistent-Rooted Food Sales Podcast!
Talking through the challenges, joys and all the daily topics that are part of our Food Sales world!!
Author
Matt Cotton-Founder of Rooted Food Sales
Category
Podcast website
Latest episode
May 15, 2026
Where to listen?
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Episodes
Nuggets of Wisdom on the Foodservice Sales Game from Ian Navarro, Foodservice Distribution Sales & Marketing Expert 05.02.2025 29:44
Topics Discussed: - Trade Show Insights & Industry Trends - Getting Noticed in Distribution - Sales & Incentive Strategies for Food Brands - Navigating New Distributor Relationships - The Importance of Transparency & Data in Distribution
The Art of Genuine Connections with Lindsay Benedict, Founder/CEO at Connection Point VIP 15.01.2025 26:08
Topics Discussed: - Building Authentic Relationships in Business - The Importance of Long-Term Connections - Transparency in the Food Industry: Building Trust and Loyalty - Navigating Distributor Relationships - Sales Strategies and Incentives
Founder & CEO Luke Abbott, of VDriven Consulting, Sharing Wisdom and Authenticity 18.12.2024 24:30
Topics Discussed: - The Role of a Life Coach in Personal Development - Embracing Masculinity and Personal Transformation - Understanding Gender Dynamics in the Workplace - The Importance of Play in Work-Life Balance - Productivity Strategies and Daily Routines - Travel Strategies and Healthy Eating on the Go
Building a Plant-Based Brand with Hailey Swartz, Co-Founder of Actual Veggies 04.12.2024 22:30
Topics Discussed: - Family and Team Dynamics - Consumer Trends in Plant-Based Foods - Advocacy for clean, whole foods that taste good - Balancing entrepreneurial work with personal life. - Staying focused with multiple tasks and responsibilities. - Food Service vs. Retail Expansion
Talking with the OG of Organic, Matt McLean, Founder & Chief Uncle at Uncle Matt's Organic 18.09.2024 29:14
Topics Discussed: - The Impact of Citrus Greening Disease - Unwavering Commitment: Fanatical About Flavor and Excellence - Uncle Matt's 25-Year Organic Juice Journey: Challenging Industry Giants - The Decline of Florida's Citrus Industry: From 250 Million to 25 Million Boxes - Discovering Delicious Granola - Favorite CPG Picks
Talking Coffee Shops & Sales with Specialty Beverage Wiz, Heather Kelley, CEO/Founder at Beverage Business Consulting 28.08.2024 21:36
Topics Discussed: - Emerging Trends in Specialty Coffee - Heather's Top Coffee Picks - Gen Z's Impact on Iced Drinks - Best Approach & Titles to be Aware of When Prospecting Coffee Shops - Indonesia, Africa, and Central/South America: The Bass, High Notes and Melody of Coffee
Talking Shop & Working with Distributors with Becky Harrison; Distribution Development Manager for Away From Home, Vending, and Convenience at Hain Celestial 14.08.2024 25:21
Topics Discussed: - Building Strong Distributor Relationships: Showing Up and Listening - Breaking the Ghosting Cycle: Building Rapport Over Email and Phone Calls - Navigating Plant-Based Startups: Overcoming Language Barriers - Working with Distributors: Commitment, Coolness, and Openness - QSR Crushes: Salad Chains & Tupelo Honey Southern Kitchen
A Conversation with CPG Heavy Hitter, Matt Merson, Food & Beverage Senior Sales Strategist 10.07.2024 22:23
Topics Discussed: - Creating a Culture of Connection - The Key to Startup Success - Advice for Early Stage Brands - Directness in Business Relationships - Building the Right Team
Sales, Prospecting & Optimizing as a Remote Worker with Ryan Feely, Senior Account Executive at Seamless.AI 12.06.2024 27:12
Topics Discussed: - The Journey of a Sales Professional - The Value of Sales Education - The Importance of Taking Breaks - Challenges and Strategies for Remote Sales Teams - Subject Line Strategy for Prospecting
Understanding Yourself in Order to Lead Others Effectively with Thane Ringler, Founding Partner and Executive Coach at Appello Partners 05.06.2024 26:35
Topics Discussed: - Leadership development involves self-awareness. - Leadership through influence vs leadership through authority. - Building an environment of trust. - One-on-one meetings should be personalized and focused. - Celebrating success and growth. Learn more about Thane here: https://www.thanemarcus.com/
Grounded, Fun & Powerful Leadership with Melissa Hauser, North American Business Unit Manager at Minor Figures 01.05.2024 28:00
Topics Discussed: - Differences in Selling CPG in Different Markets - Following Up After a Busy Show - Building Connection and Culture Through In-Person Meetings - Creating a Strong Company Culture Through Team Bonding - Strategies for Managing Back to Back Shows
Mindful Living & the Power of Journaling with Ewan Bain, Founder of Purpose Performance 10.04.2024 23:48
Topics Discussed: - Overcoming Negative Self Talk - The Power of Journaling - Taking Control of Your Mind - Intentional Mindset Training - Purpose Performance-Mind Body Connection
Mindful Interviewing and Hiring with Angela Marturano, President of Orchid Holistic Search 27.03.2024 26:58
Topics Discussed: - Keys to a Successful Interview Process - The Red Flag in a Sales Interview - Using Seamless AI for Efficient Search - The Ideal Rounds for an Interview - Determining Salary Expectations - The Importance of Peace & Contentedness
Breaking Down Expo West with Hannah Lopez; Director of Marketplace Development, Food Service at the Plant Based Foods Association 19.03.2024 29:11
Topics Discussed: - Best Practices & Swag we saw from brands - Sampling Strategy - Gratitude and Suggestions for Expo - Key Takeaways and Memorable Samples
Rooted Roundtable: A Foodservice Exploration with Industry Experts; Julie Swift, Hannah Lopez & Ben Wahl 14.02.2024 41:39
Join us for an insightful session as we bring together three Foodservice heavy hitter and industry aficionados to delve deep into the heart of Foodservice dynamics. Whether you're a budding brand eager to carve your niche or an established entity seeking to refine your strategies, this roundtable promises invaluable insights and perspectives.
Bringing the Goodness of Tahini to the Masses with Amy Zitelman, CEO & Co-Founder of Soom Foods 07.02.2024 31:39
Topics Discussed: - The Tahini Table Cookbook - Starting Soom Foods - Personal Growth and Perspective - Setting Aside Time for Proactive Thinking - Taking Breaks and Practicing Yoga - Biggest Celebrations and Challenging Moments - Chocolate Tahini and Israeli Market - CPG Products and Grocery Shopping
Leveraging Technology to Re-Imagine Sell Sheets & How Brands Share Their Story with Satellite Founder, Jordan Tetrick 10.01.2024 21:32
Topics Discussed: - Digitally Managing Product Information - Secret Weapon: Taking A Walk - Having Hobbies with Kiddos - The Birth of an Idea - Transforming Sell Sheets
Premium, Decadent Amazingness with Lex Evan; Founder, CEO & Chef at LEXINGTON BAKES 03.01.2024 24:23
Topics Discussed: - Leaving A Full-Time Job - How Lex Stays Focused While Working - Raising $5,000 in Five Days - From Baking as a Hobby to a Business - The Power of Influencers
Talking CPG, Culture, Productivity & The Boss with Josh Belinsky, Co-Founder of Slate Milk 20.12.2023 25:20
Topics Discussed: - How Co-Founders Josh & Manny Met - Slack & CRM for CPG - Favorite Podcasts - Favorite Win - Pizza & Bruce Springsteen
The Power of AI, and Staying Open with David Delcourt, Chief of Flavor at Seed Ranch Flavor Co. and Grown As* Foods 13.12.2023 30:03
Topics Discussed: - Inception of Mac & Cheese - Efficiency of AI - Importance of Planning - The Joy of Coffee - The Intense Scrunch Phase - Finding Perspective - Importance of Rest - The Energy & Pleasure of Conversation - Value of Space
Thoughtful and Grounded Business with Jason Burke, Founder of The New Primal 06.12.2023 25:55
Topics Discussed: - The Inspiration Behind The New Primal - Staying Proactive & Setting Boundaries - Dealing with Challenging Emotions - Carving Out Maker Time - The Challenges of Starting a Book Club - Favorite Meal to Prepare: Picadillo - Rolling Sh*t Uphill & Writing Unsent Emails - Favorite Books & the Power of Reading
Technology and AI in Restaurants with Quest Food Management Culinary Director, Jeff Fell 29.11.2023 23:45
Topics Discussed: - The Role of Technology in Kitchen Efficiency - Finding Recommendations for Restaurants - Using AI for Cooking - Becoming Thoughtful and Thorough - Favorite Dining Spot Abroad
Talking Marketing, Culture & Trade Shows with Adam Brown, Founder and President of Sircle Media 15.11.2023 27:23
Topics Discussed: - What Makes a Solid Trade Show Booth - The Power of Engaging Salespeople - The Value of In-Person Meetings - The Importance of Email Marketing
Authenticity, Learnings & Knowing When to Let Go, with Zach Frantz 01.11.2023 27:10
Topics Discussed: - Letting Go of Wildland & When/How the Decision Became Clear - The Transition from Entrepreneurship to Software Sales - The Power of LinkedIn - Authenticity & Transparency - Advice for Emerging Food and Beverage Brands - Why CPG can be so hard - Zach's Ideal Morning and Work Day
Helping Farmers & The Planet While Serving Up Next Level Specialty Foods with Daniela Jensen, Founder of Big Picture Foods 25.10.2023 22:10
Topics Discussed: - How Big Picture Foods Came to Be - How The Sweetgreen Partnership Came Together - Olives Cured in Lye vs Cured Clean - Regenerative Farming - Leading with Flavor - Trade Shows & Upcoming Plans - Dividing & Conquering
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