Pixie Dust & Profits

Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode,  we discuss how we attempt to maximize our work time with kids at home.  Disney paves the way in customer experience, but even moreso, they know how to delight kids' senses and help them stay engaged. Channel your inner "what would Walt do?", and listen now for tips for balancing yo...

Each week, we come to you with ideas from the Mouse on how you can better run your digital business. In this episode, we're sitting down with our first ever guest interview (she also happens to voice our intro!) Christina Scalera is the attorney and founder of The Contract Shop®, a place to purchase contracts and legal templates and get your small business legally buttoned up. Listen now to hear a...

Each week, we come to you with ideas from the Mouse on how you can grow your small business online. In this episode we're discussing the latest updates on how Disney is managing COVID-19. Disney continues to deliver a magical experience, but it hasn't been an easy ride for their bottom line this year. Listen now to hear about their financial losses and how they're planning to recover as the parks...

Each week, we come to you with ideas from the Mouse on how you can grow your small business online. In this episode we're discussing how empowered team members can help your business soar to new heights.  Disney's Cast Members are celebrated by fans around the globefor their ability to create magical guest experiences… because they are trusted and empowered to do so. Listen today to learn from why...

Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode we're answering listener questions from small business owners and digital entrepreneurs. We'll dive into questions like ways to gain exposure for your business, how to manage a waitlist as a booked-up service provider, and if Black Friday is the right time to launch that brand-new business....

Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode we're taking questions from small business owners and answering them in this 2-part Q&A.  We will be diving into questions like how to know when a project is truly finished, ways to pivot your business to make more revenue (especially during a pandemic), and why small business finances are...

Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode we're discussing how to capture your customers online, by using tips from Disney's career page.  As a small business owner, it's our job to connect with a variety of different customers. Using inspiration that we find around us, even from a career page, can help us capture the interest of p...

Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode we're discussing the recent Walt Disney Co. layoffs due to COVID-19, and how sometimes there are parts of being a business owner that aren't easy or fun..  The Parks and Resorts division of Disney has been the hardest hit by the pandemic, and over 28,000 jobs are being eliminated as Disneyl...

Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode we're talking about what happens when things go wrong in your business, and why it's important to keep your customers happy. Even Disney, the billion dollar corporation, can have hiccups in customer experience, but that doesn't mean they abandon even their most loyal fans. Listen now to hea...

Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode we're discussing how to immerse your customers in a great experience when engaging with your business.  From scents and sounds, to personalization and gifts, Disney gives us some of the very best customer experiences to 'wow' our senses. Listen now to hear how you can create a 360° experien...

Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode we're discussing our first experiences with Disney and how the magic kept us coming back. Disney spends a hefty budget on marketing to their customers, but it pays off...big time. Listen to this episode to hear some practical ways you can delight your own customers! Listen now and discover:...

Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode we're discussing  how to be 'uniquely you' in your business without always trying to replicate what's right in front of you. The creation of Shanghai Disneyland proves this model, as the park is filled with the magic of Disney, yet immersed in the Chinese culture. Listen now to hear how you...

Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode, we're discussing Disney's public-facing strategies for re-opening during the pandemic. As they adapt and try to balance profits with safety, Disney continues to keep customers and Cast Members at the forefront of their minds. Listen now for strategies that you can apply to your small busin...

Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode, we're discussing the importance of experience for your customers with your business. Thinking about customer experience, touch points (both physical AND digital), and personalizing every point on the path to sale will help you create repeat and loyal customers. We give a great Disney examp...

Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode, we're exploring strategies Disney uses to entice their customers to buy more. Upselling is a powerful strategy for your small business too, whether you are a service- or product- based business. Listen now and discover: Different promotional strategies Disney uses to entice upsells and cro...

Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode, we're exploring how you can meet your customer's objections and differentiate your product. Remember the importance of being true to your brand — if you are consistent, strong, and different from everyone else in your industry, your followers will remain loyal to your individualistic quali...

Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode, we are sharing how Disney handled hard business moments in the past, and some of our own personal strategies for managing adjusting to our new life under stay at home orders. Life is very different for everyone right now - but there was a time before this, and there will be a time after th...

Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode, we are giving real life examples of how Disney is pivoting their business in a strategic, and compassionate, way to ensure cast member and customer loyalty. We are also discussing how Disney continues to respond to the COVID-19 outbreak, from their open-ended announcement that they'd remai...

Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode, we're sharing strategies and ways to pivot your small business during these unprecedented times. Join us for tips, tricks, and creative ideas that we are implementing daily in our and our clients' businesses. Remember, we are in this together and supporting each other is how we will get th...

Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode, we're exploring how Disney makes waiting in line for a ride part of the overall experience to build excitement and engagement.  Listen now to learn how you can build a 'waiting room' experience into your business and how having a contingency plan can reduce your risks when launching new pr...

Each week, we come to you with ideas from the Mouse on how you can grow your small business. This week, we're talking about how Disney fosters a culture of continuous improvement and innovation. Inside, you'll find examples of how Disney pushes the envelope in big and small ways, how big risks sometimes don't pay off, and ways you can think about innovating in your own business. Listen now and dis...

Each week, we come to you with ideas from the Mouse on how you can grow your small business. This week, we're recapping and analyzing the Walt Disney Company's Q1 FY20 Earnings Call. Inside, you'll find discussion on Disney's recent successes, their unplanned setbacks, and insights on how they capitalized on collaborations and partnerships to hit their goals. Listen now and discover: What was disc...

Each week, we come to you with ideas from the Mouse on how you can grow your small business. This week we're taking a look at how you can leverage strategic collaborations to grow your business faster and reach new audiences. The inspiration behind this episode is Disney's recent partnership with Lyft and their upcoming joint venture with Target. Join us as we walk you through ways to better colla...

Each week, we come to you with ideas from the Mouse on how you can grow your business. This week, we're breaking down how Disney mitigates traditional slow seasons with offers, new events and more.  Tune in to hear practical business lessons that you can apply to your own quiet periods in your business to reduce the impact of the feast and famine cycle. We cover how and when to offer discounts, ad...

Each week, we come to you with ideas from the Mouse on how you can grow your business. This week, we're analyzing the successes and hiccups of the Disney+ launch. Tune in to hear practical business lessons that you can apply to your small business launches. We cover pricing and bundling your offers, why you need to have flexibility during a launch, and more in this episode! Listen now and discover...