Pixie Dust & Profits

Each week, we come to you with ideas from the Mouse on how you can grow your business. This week, we're exploring the variety of ways Disney provides fun and entertainment for all ages beyond just the rides. Listen and learn strategies for how you can replicate these Disney experiences for your current and future clients/customers. There are numerous ways to keep them engaged with your small busin...

Each week, we come to you with ideas from the Mouse on how you can grow your business. This week, we're exploring how  Disney's commitment to customer service ties into their payroll strategy for its 75,000 cast members. Listen and learn strategies for how you can successfully find quality contractors for your team, the pros and cons of hiring at various price points, and how you can have employee...

Each week, we come to you with ideas from the Mouse on how you can grow your business. This week, we're exploring Disney's variable ticket pricing strategy and how it enables them to better forecast revenue and plan resources. With revenue and crowd forecasting, Disney is better equipped to resource plan, which helps them maintain their excellent customer experience throughout the parks and hotels...

Each week, we come to you with ideas from the Mouse on how you can grow your business. This week, we're exploring ways to think sustainably about your business resources and how you can more efficiently use your time and money to create a bigger impact. Listen now and discover: Why Disney switched their iconic plastic Mickey Mouse shaped straw in favor of a more eco-friendly option How Disney plan...

Each week, we come to you with ideas from the Mouse on how you can grow your business. This week, we're exploring the various tiers of hotel experiences Disney offers — whether you're on a budget or ready to spend those dollar bills there is an option for everyone.  Disney has strategically created different hotel options and experiences based on a variety of customer's wants, needs, and loyalty....

Each week, we come to you with ideas from the Mouse on how you can grow your business. This week, we're diving into the world Disney has created for its guests—the strategic behind the scenes magic that makes the real magic happen in the park. Disney has analyzed every aspect of the park in order to create a completely polished experience for their guests. Learn how you  too can create your own wo...

Each week, we come to you with ideas from the Mouse on how you can grow your business. This week, we're diving into Disney's exclusive offers—the big ways they enhance your experience for a small additional fee. Disney is a master at funnels, order bumps, and special offers in ways that you may never even notice. Learn how the company creates enhanced customer experiences through exclusive offers...

Each week, we come to you with ideas from the Mouse on how you can grow your business. This week, we're diving into the Disney Transportation Network—the system that supports their profit generating activities. The Disney transportation network is designed to improve the customer experience, enhance the happiness of customers, and tactfully keep all revenue within Disney World. Learn how their tra...

Each week, we come to you with ideas from the Mouse on how you can grow your business. This week, we're diving into Disney Small Shops—the entrepreneurial industry created by pixie dust fans around the world.  These shops sell Disney-inspired gear and accessories to gift to your favorite mouse-lover, to decorate your home, o r to wear in the Parks. In some cases, these innovative goods are meant t...

Learn how Disney listened to (and watched!) how Disney fans engaged in the parks on Social Media, and used that information to cater to them to provide a more magical experience.  Listen now and discover: How one Instagrammer turned the Purple Wall into a phenomenon and how Disney created an entire product line around it Disney's struggle to remain relevant with millenials and how they changed the...

In 2011, Tom Staggs, chairman of Disney's Parks and Resorts division, stood in front of his Board of Directors with a $1 billion pitch—the MagicBand system. Today, we're talking all about the MagicBand system at Walt Disney World and how revolutionary it is from a business perspective. Listen now and discover: The story behind and creation of the MagicBand system and the $1 billion pitch The major...

Once upon a time, two princesses met in a beautiful castle. They stayed up all night talking about their dreams for the future… and now they're making them come true! On our first episode ever, we're sharing the story behind Pixie Dust & Profits and how you can get the most of future episodes. Listen now and discover: What Pixie Dust & Profits is all about and how it came to be Just who Nicole & Y...