Pixie Dust & Profits

It's so weird listening to episodes that aired in "pre-COVID times." Episode 13 aired over two years ago! It seems like so much of the world, and how we work within it, has changed. We wanted to revisit this important episode, and the tips we shared in it, to remind you and ourselves that maybe things aren't as different as they feel.   To recap: Episode 13 discussed the importance of knowing busi...

In this new episode of Pixie Dust & Profits, we discuss how Disney has made their 50th anniversary an event you won't want to miss – and can't miss, even if you tried! Inspired by our last trip through the Orlando airport, we were blown away by the effort Disney made to ensure their 50th-anniversary "sticks" in the minds of visitors and, honestly, anyone who travels through the Orlando airport. Tu...

Each week, we come to you with ideas from the Mouse on how you can better run your online business. This week we're joined by Misty Henry, the creator of The Makers Resource Shop who is on a mission to help makers build successful and safe businesses.  If you're a small shop, you won't want to miss Misty's golden nuggets on compliance and consumer safety laws, especially if you sell goods used by...

Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're talking about how important it is to do the pre-work before you make your trip to Disney and how you can apply this to your business launches.  Tune in as we discuss the planning we do before we take a trip to Disney and how doing this same pre-work can benefit your business....

Each week, we come to you with ideas for how you can better run your online business like Disney — and even a few things that you don't want to do like Disney! This episode is about the latter, for once. In this episode, we're discussing the seemingly endless construction at Disney World, specifically at Epcot. When we visited in October 2021, we were shocked by how much construction was happening...

Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're discussing Disney's newest rides: Ratatouille, Rise of the Resistance, and Mickey's Runaway Railway.   If you are thinking about starting something brand-spankin' new in your business, listen now to hear how you can use things you already have in your business instead. This wa...

Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're talking about the steep learning curve that is booking a Disney World vacation. First-time visitors to Disney World are faced with unfamiliar lingo, important (and unknown) deadlines, and ever-changing rules. Listen now to hear why it's so important to make your products easy...

Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're discussing how Disney+ is leveraging home viewings to distribute their theatrical releases.  We've all had to majorly pivot our offerings over the last two years due to the shutdown. Listen now to hear how you can appeal to different audiences by expanding your current offerin...

Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're discussing rulebreakers who abuse Disney's convenient guest experience policies… and how Disney has pushed back. If you have pushy customers that don't respect your policies, listen now to hear how you can place strong boundaries in your own small business so that you aren't b...

Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're hashing out the recent updates to the classic Disney ride, Jungle Cruise.  Continuous improvement is a hallmark of the DisneyParks brand. We'll cover what changes have been made and why. Skip(per) on over to hear why it's important to always be thinking about small tweaks and...

Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're revealing what we know about the Star Wars: Galactic Starcruiser experience.  Despite its guarantee to be an out-of-this-world experience, our sticker shock was still astronomical. Listen now to hear how Disney prepared their audience well to buy into this experience, and how...

Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode we're discussing the not-so-welcome changes to Disney's Annual Pass program. Price increases and less perks that we no longer get access to without having to pay even more money? Ew. Listen now to learn better ways to prepare your customers for upcoming changes.  Listen now and disco...

Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're looking at Disney World's 50th Anniversary celebration.  New rides, limited-edition merchandise, and once-in-a-lifetime fireworks displays await inside! Listen now for tips on building excitement and anticipation with your customers.  Listen now and discover: What you can expe...

Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we marvel at Disney's ability to reimagine their characters, rides, and movies in new (and profitable) ways.  The latest is Behind the Attraction, a new Disney+ series telling the stories behind the iconic rides at Disneyland and Disney World. We also discuss the upcoming Jungle Cru...

Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're getting real about one of our biggest Disney frustrations —the phone lines.  It's not always pixie dust and magic, but we can learn a thing or two during the wait (or really, really long hold). Listen now to hear about why you should be caring for your current and most loyal c...

Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're discussing one of the ways Disney protects their public image.   Have you ever made a decision in your small business but thought to yourself afterwards, "was that really a good idea?" In this episode, we're here to help you navigate safety and risks in your small business, an...

Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're discussing new changes that Disney is implementing in their journey to becoming a more inclusive corporation.  More than 200,000 people are employed by Disney, and it's their mission to make each of them feel like they truly belong. Listen now to hear about how they're paving...

Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're geeking out over the brand new experience for Star Wars lovers, the Galactic Starcruiser.  Even if you don't consider yourself a Star Wars mega-fan, the innovation employed in the overall experience will be jaw-dropping. Listen now to learn more behind the brand-new resort, ho...

Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're joined by Diane Barrowsmith of SixCastleCompany to discuss Disney's innovative new offer—U.K. Staycations with Disney's Magic at Sea.  Disney Cruise Lines are famous for enhancing the high seas, but recently they have launched a brand new Staycation experience based out of the...

Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're discussing how quickly Disney parks are getting booked up and why planning ahead is an absolute must.  When Disney closed their parks last year, nobody knew when they'd get back to "normal"... but as vaccinations rise and capacity remains capped, we're seeing less and less res...

Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we discuss how to build an effective team.  If you want to make sure all of the dreaming, planning, and doing actually gets done, you'll want to listen now and discover the 3 types of people you need behind the scenes of your business. Listen now and discover: The difference between...

Each week, we come to you with ideas from the Mouse on how you can better run your online business. We all know that Disney prioritizes safety and customer experience for their guests, from how they design their rides to how they control the mosquito population in the swampy lands of Florida. Today, we're getting to the bottom of pesky mosquito management in the parks. Listen now and learn why it'...

Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're discussing how to get your business prepared for the future by cutting expenses and planning ahead like our friends over at Disney do best. It's no secret there have been some major cut-backs to the magical experience we all know and love. Listen today to hear about all of the...

Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode we're discussing ways to determine your capacity, aka how many customers you can actually support at one time.  Within each Disney park, different experiences can vary with how many customers can be accommodated at once. Between the types of products and services you offer and the ba...

Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode we're discussing Disney ending the annual pass program at Disneyland and Magical Express at Disney World.  Making the decision to cut a product isn't easy… and doing it in a way that doesn't anger customers is even harder. Listen now to learn a few tips and tricks for discontinuing a...