Pixie Dust & Profits

Join us as we unveil the magic of internal promotion – not in ranks, but in marketing! And we're not just talking about content repurposing. We're diving into the rabbit hole to find how strategic promotion can help you sell your products from within your existing offerings. Drawing inspiration from how Disney cleverly markets new attractions within their parks, this episode is all about leveragin...

As we gear up for our next Pixie Dust LIVE event, we reflect on how Disney theme parks consistently surprise and delight their regular visitors. From limited-time treats at the parks to the clever marketing strategies Disney employs, we discuss how small businesses can take a page out of Disney's playbook and share some advice on how businesses can create their own "limited-time offers" to entice...

In this episode, we discuss the changes to the Genie+ system at Disney, sharing our experiences – both successful ones and not-so-successful ones. Though the fluctuating prices of Genie+ can be frustrating, a dash of strategy here and a sprinkle of Pixie Dust there, and you'll conquer these parks without breaking the Genie+ bank to make the most of your next Disney visit. Listen now and discover:...

In this episode, we discuss a seemingly peculiar design choice of Disney Parks: the bathroom mirrors. More specifically, how they're intentionally placed away from the hand-washing stations for a very conscious reason—and it'll make so much sense once you hear it! (No one preens like Gaston, after all.) Listen now and discover: How intentional design can help run your business more smoothly and pr...

In this episode, we discuss the concept of content multiplication using Disney's "One Day at Disney" as an example. We can't get enough of how Disney strategically planned and executed multiple forms of content from a single project, including a coffee table book, a documentary, and short episodes. Listen now and discover: The importance of intentional content planning and structuring to maximize...

In this episode, we discuss the concept of the lifetime value of a customer. Case in point: Disney and Universal. Both are theme parks that illustrate different pricing models. Disney focuses on encouraging longer stays and offers discounts for multi-day tickets, while Universal caters to shorter visits and prices accordingly. Tune in to discover how these insights into different pricing strategie...

In this episode, we're discussing the ongoing battle between Florida's governor, Ron DeSantis, and Disney. It all started when Disney spoke out against a bill in Florida that restricts school children from talking about the "don't say gay" bill. Disney has been striving to be more inclusive and representative in their content and employment practices. In *alleged* retaliation, Governor DeSantis th...

We're kicking off summer with a brand-new series! Join us as we discuss the highly anticipated return of the Disney Dining Plan. While it may seem more expensive than paying out of pocket, we explore why people still love it. The convenience of upfront payment and the elimination of worrying about expenses make it a popular choice. We discuss ways you can incorporate convenience into your business...

Want to mastermind with other business owners in The Happiest Place on Earth?    Pixie Dust Live is a live business retreat held at Disney World, designed for anyone who needs to find breakthroughs in their biz. During this mastermind retreat, you'll work with industry experts (that's us!) and other business owners like you to find 1:1 support and guidance for anything you might be struggling with...

In part 2 of our series on leadership lessons from Bob Iger, we dig into what curiosity, fairness, integrity, and thoughtfulness look like as a business owner.  If you missed part one, we encourage you to go back and listen to that episode first! There, we talk about some of Iger's greatest achievements and how his unwavering optimism played a role in forging some of the most successful years in a...

During Bob Iger's 15+ years leading Disney, he's given small business owners something to look up to and learn from.  In this first episode of a two-part series, we're taking the leadership lessons Iger discusses in his book, The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company.  We'll dive into each of the 8 lessons that Iger shares and explain how you can also...

Have you ever wondered how Disney has trained over 75,000 Cast Members to create magic each and every day? They don't tell their team exactly how to do it — they give them the resources and uniforms and trust their employees to be an evangelist for the brand. And it works! Wondering how you can bring this into your own business when you hire a team member? In this episode, we're talking all about...

If you're a perfectionist like us, you want to see a project through to the very end. But in business, not every project is going to make it. And if you're not careful, something that was meant to be fun and exciting could very quickly turn into a money pit.  So, how do you know when you should or should not abandon a project, and what are some ways you could avoid that fate? Listen to this episod...

I don't think ANYONE could have predicted the latest news — Bob Iger is back!  After stepping away for 999 days and telling us that he wouldn't be returning as CEO, Iger has returned to replace Bob Chapek, the CEO with arguably the rockiest reputation in Disney history. So, why did this happen, and what can we as business owners learn from it? Listen to this episode to find out!

Have you ever had a magical credit card onboarding experience? Probably not, huh?  It always feels boring at best, and stressful at worst, to sign up for a new credit card. Unless, that is, you're signing up for a Disney credit card! They've managed to make signing legal disclaimers feel fun with a few simple elevations to their onboarding packet — and they included gifts! Let's talk about how you...

Have you ever wondered how Disney manages to make you feel like you're having the most exclusive and individualized experience, even when you know thousands of other people are being treated the same way? We did, too! So today, we decided to break down what Disney does so brilliantly and how their exclusive inclusivity works so well.

You want clients and customers to keep coming back for more — but how do you keep the magic alive for them? Recently, a trip to Disney World left Nicole a little less than satisfied. Listen to this episode as we discuss how to keep the magic alive for your long-term clients and customers! 

Managing your client's expectations can be a day job in and of itself.  In this episode of Pixie Dust and Profits, we're talking about how Disney does this so well and how we can do the same in our own businesses! 

You know how going to any Disney property is absolutely magical? It's all thanks to the amazing cast members!  So today, we thought we'd extend the lessons of that podcast and talk about some times that cast members went above and beyond their duties for us… and how you can apply that to your own business!  We talk about how Disney meets disabled guests with kindness and accommodations, how even t...

Each week, we come to you with ideas from the Mouse on how you can better run your online business.  In this episode, we're discussing that time Nicole ended up with a postive COVID test during her vacation… yikes!  Listen now and discover how the situation was handled and why crafting a good client experience isn't only about a single interaction or a single event. A great experience can even tur...

Revisiting Disney's Trajectory Over the Last Two Years We've got a Super Summer Series Surprise for you! For those who have been following along, or those who have just arrived (welcome!!), this summer we've been revisiting our favorite Pixie Dust & Profits podcast episodes from seasons past.  So far, we've had such an amazing time listening back to these popular episodes AND giving you updated in...

Episode 65: Revisiting Episode 014: Growth by Collaboration  Our Summer Series continues this week with another back-to-the-basics episode from Pixie Dust's past! As you might already know, we've been spending the summer revisiting some of our favorite episodes and also providing some much-needed updates from a 2022 perspective!  This week, we revisit Episode 014, where we discussed the successful...

We're continuing our Summer Series this week. As usual, we come to you with ideas from the Mouse on how you can better run your online business, but this Summer we're spending some much-deserved quality time with some of our older and most popular episodes. This week, we're revisiting In Episode 012, where we talked all about the launch of Disney+ and one of Disney's biggest Hot Mess Express launc...

The nostalgia is REAL this week, folks! For the continuation of our flashback Summer Series, we're taking it as far back as we can this week with our FIRST. EVER. EPISODE! 💗💛💜 Episode 001 aired all the way back in May 2019 when we were just two Disney lovers with a dream for this podcast. We love seeing (and hearing!) how far we've come, and hope that you'll enjoy and get inspired by revisiting...

We're back with a little help from our former selves to recap and revisit another popular episode from the past!  Episode 007 (not to be confused with Bond, James Bond) aired almost two and a half years ago. In Covid years that must be something like a decade, right? This episode was so important to us, and to all of you, because we talked all about meeting your clients where they're at and the st...