Pitched: Real Stories of Pitching Bold Ideas

Writing the classic elevator pitch, similar to podcast pitching, involves telling a story that makes a connection between what you have to offer and what the other person (or their audience) wants. But when it comes to writing your own pitches, or an "about" page for your website, do you struggle to use storytelling in a relevant way that can convince and convert? My guest today, Kim Wensel, is a...

If you have a brick-and-mortar business and are trying to grow your visibility, how should your strategy differ from that of an online business?  My guest today, Stacy Tuschl, has successfully founded and grown both brick-and-mortar businesses and online businesses. Stacy started her own business at the age of 18 in her parents' backyard and turned that company into a multi-million dollar dance st...

Is your quest for flawless perfection stopping you from snagging opportunities that will increase your visibility? Lately, I've been thinking that even though we naturally want to put our best work out into the world at all times; sometimes, it's more important for us to just get something out there. I've been talking to members of the Go Pitch Yourself program about the value of B+ work. Even in...

We've talked in the past about pitching to your niche. My guest today has taken that to the extreme and continues to develop the areas where she can get in front of - and bring value to - new audiences.  Lisa Lisson is a genealogy researcher and the creator of the Are You My Cousin? blog and joined the Go Pitch Yourself program in January 2020. And even though her zone of genius might initially ap...

In December of last year, I reviewed how my visibility work had been going - check out The Go Pitch Yourself Annual Review for 2020 . One of the topics I discussed was my success in getting in front of various communities as a guest expert, as a part of my own pitching process and visibility strategy.  Well, it turns out this is something that is on a LOT of people's minds in the Go Pitch Yourself...

Have you ever considered buying podcast advertising for your business? Perhaps you have your own podcast and you want to approach sponsors for monetization opportunities. Or maybe you just want to get a better feel for the whole podcasting landscape. If you answered 'yes' to any of those statements you're going to get a lot out of today's episode. My guest today, Meagan Francis, has an incredible...

We've talked in previous episodes about the need to be our true selves in all aspects of our business lives. But how bold are we when it really comes down to it? My guest today is Lisa Princic, a business strategist who's passionate about business and personal growth.  She has recently found her niche as a membership growth strategist, where she helps business owners leverage the power of the now...

Up until a few months ago, Azhelle Wade had worked for 10 years as a product developer with the major players in the toy industry. Since joining the Go Pitch Yourself program in April 2020, though, Azhelle's business has exploded, both with visibility opportunities AND growth. Now, she enjoys working full-time as an entrepreneur and the sky's her limit!  Today Azhelle is known industry-wide as The...

To sign off the Go Pitch Yourself podcast for 2020, I wanted to take a moment to celebrate all the things we have achieved over the year in an annual review.  I also wanted to give a big thanks to the amazing members of the Go Pitch Yourself community. Being able to play a role in increasing your visibility in one of the strangest of years has been immensely rewarding! Also in this episode, I go t...

At this time of year, I'm usually asked if I think it's worth pitching for visibility in December. To which I usually say, "Of course it is!" However, because of the global burn-out caused by everything that has happened in 2020 (aka the longest year in history), I can make an exception. So in this episode, I give you six things to do to help kickstart your 2021 visibility work which will ensure y...

Have you ever wondered what it's like to be a guest on Smart Passive Income with Pat Flynn? If so, you're going to want to listen to today's episode. I chat with my friend and client, Racheal Cook, as we pull back the curtains on the pitch that we sent to Pat Flynn and what the interview was like. Racheal also talks about the impact that this one interview has had on her business in just one week...

Now that the end of the 2020 marathon is finally in our sights, I know that most of us will be looking at 2021 to plan new year goals for ourselves and our business. So in this episode, I share some of the podcast guesting trends we've noticed in 2020 that can help you plan your visibility strategy for next year. I also cover the ways in which my team and I can support you as you grow your busines...

When guesting on podcasts to increase your visibility you'll want to draw interested listeners back to your own online platform. But how do you establish brand consistency and make the most out of your online platform so that those new visitors will stick around? My guest today is an expert on visibility and brand consistency who not only walks the walk, she talks the talk. Her personal brand is c...

Setting my visibility goals for 2020 (as I did in November of 2019 ) seems like a lifetime ago!  Since then the world has turned upside down - personally speaking, I am now homeschooling our kiddos and maintaining a thriving business.   I know we're not alone in this.  So if you're also juggling your business' visibility goals, the pandemic, and a house full of other humans who really should be so...

If you're using podcast guest appearances as part of your visibility strategy, then you likely have thought about launching your own podcast. But where would you even start? My guest today is Rachel Nielson, the host of 3 in 30 Takeaways for Moms , a podcast for moms who want to love motherhood as much as they love their children. When Rachel launched three years ago her first-month download figur...

As you continue to pitch yourself for podcast visibility opportunities, you might start to get stuck in the weeds of finding podcast hosts and shows, along with the repetitive tasks which you have to do. And you'll no doubt recognize that having some kind of an organized podcast pitching workflow is the way to go. But that doesn't come naturally for everyone. And where do you start? My guest today...

If you're trying to decide if the Go Pitch Yourself program is for you, today I'm giving you a little insight into what you can expect. In this episode, I answer questions from people who are already in the program about what they should be doing AFTER they've sent their pitch. So listen up for an idea of how I do things. And if it sounds like the right fit for you and your visibility goals, get a...

We've talked in past episodes about the value of having processes and frameworks in place to help streamline your podcast pitches. So today I'm delighted to share a conversation with my friend, the inspirational Carol Cox. Carol is the founder and CEO of Speaking Your Brand®,  a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals create th...

Visibility, including podcast guesting, can seem like the sexiest part of business. But it's definitely not the only part and treating it as such can have a significant impact on the long-term sustainability of your business.  Truth is, most female entrepreneurs start their business to achieve financial and lifestyle freedom. But what happens when that business starts to feel more like a job that...

When Tasha Booth hired my team and I to pitch her for podcast guesting opportunities, she had one dream above all others: to get onto Amy Porterfield's top-ranked Online Marketing Made Easy podcast . Well, in July 2020, she did it! Tasha went from being (in her own words) an overworked Virtual Assistant to the Founder and CEO of The Launch Guild, an Online Business Management & Digital Marketing I...

As a listener of the Go Pitch Yourself podcast, I know you're looking to increase your visibility and share your passion and expertise with others. But, if you create the content to support those outreach efforts without a solid strategy in place, you'll likely spend a ton of time and energy to get less than stellar results.    Abby Herman is a content strategist, business consultant and podcaster...

Following Episode 22 ( The Power [and Responsibility] of Visibility ), I will admit that my gut instinct was to leap in with both feet to attract diverse stakeholders, clients and colleagues.  With this in mind, I reached out to Erica Courdae , an entrepreneur and certified Diversity, Equity, and Inclusion coach to chat about next best steps. She has dedicated her life to expanding how others inte...

This episode is my personal response to the unrest and upheaval which has followed the murder of George Floyd and far too many more black Americans. I examine my own blind spots with regards to diversity including guests on this podcast, team members, clients and students of the Go Pitch Yourself program . Through my work in the visibility space, I'm in a unique position to uplift and celebrate th...

Did Episode 20 ( Financial Goal Setting and ROI w/ Danielle Hayden ) leave you wondering exactly which metrics you should be tracking to determine if podcast guesting is giving you a solid ROI? You're in luck, as today I'm diving deep into all things numbers. Together we'll explore how the impact of podcast guesting can be used to inform your positioning, messaging, and overall business strategy. ...

Do you know how to set financial goals? Are you confident that you know where to invest in your business? How are you measuring the success of the things you're doing? And did know that your time has a dollar value? If the thought of all things financial sends you running for the hills, listen to my chat with Danielle Hayden. She is a reformed corporate Chief Financial Officer who is passionate ab...