Pitched: Real Stories of Pitching Bold Ideas

At first glance, you might be confused as to why, as a guest, the struggles podcast hosts have in knowing how to market a podcast is relevant to you. Truth is, guests play a significant role in marketing the shows that they're on. And, bonus, we can learn a thing or two about marketing from the core tenets of podcast marketing, too. By showing that you understand the goals of a podcast host, you'l...

Anyone who has followed the development of my business might think that the idea of a podcast pitching specialist telling you to "do it messy" goes against the grain. But the whole point of this concept is for you to get some pitches out of the door, get you started, and give you some quick wins. I'm also running a '5-in-5' Pitching Challenge (launching on Monday, March 21st, 2022) to give you mot...

When was the last time you listened to one of your podcast interviews? That's right, when have you put a critical ear to one of the visibility opportunities you spent time and energy earning? In The Podwize Group, we call this auditing your podcast interviews and we believe it's one of the most important things you can do to impact your interview conversions. Whether you hate the sound of your voi...

Unless you've been hiding under a rock, you know that the big talk in the podcasting world is about the Spotify / Joe Rogan controversy. Musicians and some podcasters are removing their content from the platform because of misinformation and racially inflammatory language on his hugely successful podcast. And the debate is now filtering down to independent podcasters and guests. With that in mind,...

Over the past year, we've seen the rise of private podcast feeds, which are podcasts whose access you pay for, typically either with money or an email address. They can be used in a variety of ways, as the 'carrot' for Patreon subscribers, as an opt-in, as an additional way to deliver content in a course or membership - so many ways. So, when Deanna Seymour shared that she was using private podcas...

I have always said that appearing on podcasts is a gateway drug that eventually leads to launching your own podcast. In our last episode where I outlined the different ways you can get support for pitching, I figured it's only right to apply that same method of thinking to a podcast you host. Today, I share all the ways to get podcast production support. If you're thinking about launching your own...

As we move into the new year, you might be considering getting some podcast pitching support. But, what type of podcast pitching support options are there? Obviously, here at the Podwize Group, we have some skin in this particular game, but we are also STRONG advocates of stair-stepping your way into outsourcing the whole kit and kaboodle. In this episode, I detail a number of ways to get podcast...

In this episode, I'm excited to introduce Kim Stewart to you all - another Podwize team member. We dive into the podcast pitching strategies we've been implementing behind the scenes to help increase pitch conversions. As well as being a part of our team, Kim is a book marketing strategist who helps nonfiction authors reach new readers by guesting on podcasts. Since 2014, Kim has helped authors bu...

As we barrel headlong towards the holidays, it's time for us to reflect on how the pitches we send have changed in 2021. These changes are a strategic shift, brought about by two key things we've noticed: There are more people out there who are pitching themselves for podcast guesting opportunities There are more people out there sending BAD pitches to podcast hosts So what I try to do, both on th...

The whole purpose of the work we do here on the podcast and in the podwize co-op is to draw back the curtain on the podcasting space and demystify the processes, both for hosts and guests. But even then, there are some elements that can seem off-putting, particularly if you're just beginning to explore using podcasts to increase your visibility. Podcast audio and microphones can feel like a roadbl...

SEO (Search Engine Optimization) is one of those parts of any online business that can make you seize up. You know it's important but how do you get started? And SEO isn't just important for websites ranking via Google - every podcast player is basically another little search engine of its own. This is why it's beneficial to understand how SEO works not only at the website-level, but how SEO for p...

It's no secret that guesting on podcasts is a great way to get in front of audiences. After all, pitching for these opportunities is pretty much what we're all about here! But all too often we're seeing that some podcast hosts seem to be viewing the pitching process as a way to weed out less than ideal guests, rather than make it an easy process for perfectly matched guests. With that in mind, my...

I've noticed recently, both within Go Pitch Yourself and the Podwize Co-Op, that there's a lot of interest in virtual summits. What are they? And how do you go about effectively pitching yourself to speak at a virtual summit? Even though I've attended and guested on virtual summits in the past, I've noticed that the variety of online events has evolved since COVID. So, I invited Nicole Batey, an e...

I've said many times before that podcast guesting is a gateway drug to starting your own podcast, but not every business warrants a long-running show. Sometimes, providing value in a short-form, bingeable series is the perfect choice. Enter today's guest, my friend Betsy Wallace, who is the guru of the Capsule Podcast—a concept which I think is pure genius.  In 2018, Betsy and her sister launched...

I always love sharing solo episodes with you all, but this one is more special than usual. For years, I have noticed an unfilled need for those of us who use podcasting as an extension of our business, whether that's through guesting, hosting, or both. There have been times that I've actually craved a space and relevant resources for business owners who were using podcasts as their primary visibil...

Welcome to the first episode in a new series we'll be running over the coming months: PITCHED. In these episodes, I'll be interviewing guests who have pitched themselves and their businesses for different types of opportunities so we can see the overlap in pitches of all types that work. My guest in this episode is Shannon Siriano Greenwood, the founder and CEO of the Rebelle brand, which supports...

While planning future episodes of the Go Pitch Yourself podcast, I realized that I'd never done an episode about following up on your pitches. Now, I know that people can struggle with feeling like they're pestering the host or being annoying. But you have to remember that your expertise and unique perspective offer value to the host and their audience. That's why you made the pitch in the first p...

This week, I'm revisiting an episode from the start of 2020, which might have gotten lost in everything… well, 2020! But as things begin to look a little more normal, I wanted to revisit the idea of podcast pitching sprints. Because if you're slowly reengaging with your podcast visibility work, a good pitching sprint can really kick things into gear. Although there are a few outdated references (i...

In our last episode we talked about how, after a LONG time, real-life, in-person networking events are a thing once more. Some of you might be full of joy at the idea, but an equal number of you will be horrified that you're going to have to get out there once again. So how can you make the best out of these opportunities and put yourself and your business out there in a way that still reflects yo...

So, today we celebrate Episode 50 of the Go Pitch Yourself podcast! Thanks to those of you who've been listening for the last 2 years and welcome to those who've recently joined us. The idea for this episode, about meeting in real life, began a year and a half ago. But then 2020 happened and it was no longer relevant. Since then, it's fair to say that my online and virtual relationships have been...

Today's episode is a different type of interview than I normally share. After a recent podcast appearance of my own, I was approached by Danny Ozment, the host of 'So You Want to Podcast?', about appearing as a guest on his show. But rather than just a straight-up interview, he suggested we do a podcast swap. So, instead of recording an interview for each of our shows separately, we recorded one c...

A question I often get from podcast hosts is, "Do the skills you teach around pitching also help in pitching high-profile guests for my own show?" To help answer that question, I'm excited to share this interview with my friend Kate Kordsmeier.  For nearly a decade, Kate was a full-time, freelance journalist before creating the Root + Revel wellness blog. This turned into an incredibly profitable,...

I'm so excited that my guest today is Kate Doster, a current client of ours.  She is here to share all of her wisdom in the email marketing space, which is closely connected to the world of podcast pitching.   Kate is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their sl...

My guest today is Amy Feierman, who you might remember as our first Action-Taker of the Month. Amy is a client experience strategist and a student in the Go Pitch Yourself program. Her experience might seem like a bit of a stretch in terms of its relevance to 'visibility' at first glance. But, since I've always maintained that the key to podcast pitching is building and maximizing relationships, w...

My aim is always to create a safe space where women can feel confident and supported to transform the way they approach visibility and show up boldly as their true selves. Following a coaching call with the members of the Go Pitch Yourself program, I felt something nagging at me to share a bit about our conversations with you. Each time we welcome new students into the program, I'm humbled at the...