Pitched: Real Stories of Pitching Bold Ideas

Endings are also new beginnings; when we begin again, we do so with new insight and knowledge. In this final episode of the Pitched Podcast, we're taking a moment to reflect on the journey we've shared and the invaluable lessons learned along the way. We'll share insights on why it's essential to recognize when it's time to pivot and repurpose content rather than just creating for the sake of it....

In the world of pitching, whether it's for podcast guest spots or business partnerships, the devil is in the details. It's not just about what you say, but how you say it—and more importantly, how well you understand the person you're pitching to. In today's episode, we're diving into the nitty-gritty of what makes a pitch less than stellar and how you can avoid common pitfalls. From emails that m...

You've heard of Shark Tank, where hopeful inventors bring their products to sink or swim in front of investors. But have you heard of Entrepreneur Elevator Pitch, the entrepreneur's equivalent? If you've ever wondered what it takes to succeed on a show like this or even to get invited to stand in front of the panel, this episode will give you an insider's perspective.   Joy Hoover is the innovativ...

Your podcast is more than just a show—it can be the primary pitch for your business, services and projects, and open the door to opportunities you might never otherwise have access to. My guest today is an expert in leveraging a podcast far beyond reaching listeners, and creating shows that build strong networks and create massive credibility. And he's in a position to know. Dave Jackson has been...

I believe that pitching is about sharing ideas, asking for what you want, and making your voice heard. Today's episode is a personal one, where I share a recent experience that taught me the importance of advocacy in all areas of life, not just in business. In December, my daughter, an avid horseback rider, had a riding accident that resulted in a broken collarbone and a facial laceration. This in...

When talking about podcast guesting, the initial impact is obviously from listeners hearing you. But suppose you really focus on leveraging the relationship that you create with the host. In that case, you're able to expand that interview's impact beyond what you might have originally intended. Similarly, my guest today was able to build a relationship with a corporate client, and then expand a $3...

Where you focus your visibility goals depends on the stage your business is at, what your priorities are, and where your target audience happens to be. Although our focus, both on the podcast and at the Podwize Group, is on pitching clients for visibility through podcast guest appearances, I've always been clear that the basics of pitching are the same, no matter the opportunity. Today's conversat...

Have you hesitated to share an offer that you believe would be a definite "yes" for your ideal audience, despite its incredible value? My guest today, Nikki Rausch, faced a different scenario. In 2020, she pitched an offer that not only brought in $49,000 within the initial seven days but continues to significantly impact her business even after three years. In this episode of Pitched, Nikki, the...

In 2015, Ken Schmitt,  founder and CEO of boutique recruiting firm TurningPoint Executive Search, pitched two similarly awful options to his small team: either laying off staff or working with an organization that wasn't aligned with their company's values. However, by being open and vulnerable in his pitch to the team, Ken was offered a third option that he hadn't considered. Pay close attention...

For the first episode of Pitched, I'm sharing a conversation I had with my friend Kristen Carbone of the tech company Brilliantly. In it, Kristen shares a very particular experience she had of pitching her wearable femtech product to a room full of potential investors - who were all men. Pay close attention during our conversation to learn what Kristen gained from this encounter. It's something th...

In the last episode, I talked about how podcast guesting has evolved since I began working in the podcasting space. In this episode, I'm talking about another evolution - the evolution of the Go Pitch Yourself podcast. When we launched the show in September 2019, we focused on giving you the tools to pitch yourself (the clue's in the title!) for podcast guesting opportunities. However, during the...

Having worked in the podcasting space since late 2017, in this episode I take a quick journey through all the ways that podcast guesting has evolved since then. Back in the day, there weren't too many people using podcast guesting as a way to grow their authority. Because of this, when I started I was pitching for a variety of things - TV appearances, online publications, as well as podcast interv...

Whether or not podcast guests share their interviews is a common topic of conversation in the podcast community, with hosts frequently expressing frustration and seeking solutions. In this episode of "Go Pitch Yourself," I share the reasons some guests may be less likely to share their interviews and offer up strategies hosts can take to better support them in sharing their episodes. In addition t...

…or How I Spent My Summer Vacation. For the last five episodes of the podcast, we've been sharing new versions of some of our most-downloaded episodes from the past four years. As we come to the end of our Summer Lovin' series, I am reflecting on what I've learned over the past few months. This summer, I took some time to think about the future direction of the Go Pitch Yourself podcast, so I also...

Are you wondering about effective ways to connect with the podcast hosts you want to pitch to? Or maybe you're a podcast host who wants to engage with your listeners outside of your recording sessions. If that resonates with you, then this episode is a must-listen, as we delve into strategies for enhancing podcast engagement. For the final part of our Summer Lovin' series featuring our all-time mo...

Along with developing and nurturing business relationships, lead generation is the root of why we want to guest on podcasts. So you will have an idea of where you want the conversation to go, and the action you want listeners to take. But forcing the issue might be so far out of your comfort zone, and you really don't want to appear too salesy. Have no fear! In one of our all-time most-downloaded...

If pitching yourself for podcast visibility opportunities makes you worry that you don't have your opt-in / landing page / social profiles etc. finalized, then pitching a podcast quickly (aka messily!) might be just what you need. Continuing our Summer Lovin' series, where we're re-sharing the content from five of our most downloaded episodes, today I lay out the minimum steps needed to get a targ...

If you listened to our previous episode, you should have an idea of the type of podcasts that you want to pitch yourself to as a guest. But how do you go about finding these shows? Luckily, there are a number of podcast databases and networks that allow you to search for shows, and pitch podcast hosts (or guests). For the second part of Summer Lovin' series, I'm bringing you an update of a previou...

If you are interested in knowing where to pitch yourself as a podcast guest, today I'm spilling the beans on the strategy we use to identify the types of shows we pitch our clients to. Today's episode is the first in our Summer Lovin' series, where we're digging into and re-sharing some of the content from five of our most downloaded episodes. So, long-time listeners might remember that we covered...

It's the 100th episode of the Go Pitch Yourself podcast!  In this special episode, I reflect on where the show has been since we launched in September 2019, look forward to where it's going, and thank YOU for riding this podcasting wave with me. I also share some personal highlights and memories, along with some questions and comments from you, my listeners. In addition to that, I share how you ca...

Can podcasting and social media play nicely together? How does social media strategy for podcasters differ from other industries? Is there a best social media platform for podcast promotion? Whether you are a podcast host or guest, in this episode I'm answering these questions and looking at how you can use social media in a way that feels natural and complements your podcasting strategy. My guest...

When you're pitching for a podcast guest opportunity, you might not think that you're in sales mode. But the basic building blocks of pitching are the same, no matter WHO or WHAT you are pitching. In pitches and sales, you have to know your audience, do your preparation, personalize the communication, and be authentic. My guest today is someone who disrupts the way that Direct Sellers and MLMers (...

We've likely heard of sales funnels, but did you know there are podcast sales funnels, too? Candidly, if you have a podcast and are using it to grow a business, it should have some elements of an effective funnel in place. Lately, though, I've seen an interesting twist on how hosts are using podcasts, which includes them hosting interviews so they can invite 'guests' on who they would love to work...

For the final part of this mini-series about paid podcast interviews, after talking about the practicalities and legalities, I wanted to speak to someone who had actually paid a significant podcast appearance fee to guest on a big show. I've known Alex Sanfilippo in the podcasting space for a number of years, and I knew he had guested on John Lee Dumas' Entrepreneurs on Fire podcast. And I KNOW th...

Are there podcast laws? If so, who writes them? And what do they regulate? In this episode, I chat with the Podcast Lawyer about what podcast laws exist, which ones don't, and how to navigate the legal implications of podcast guesting and hosting. Why now? Well, on the previous episode of Go Pitch Yourself, I talked about the pay-to-play phenomenon where podcast hosts are charging their guests. Ar...