PhorestFM: Building a Stronger Industry, Together

[037] On this week's Phorest FM episode, Killian and Zoe interview Frank Di Lusso of Frank Di Lusso Hair , a multi-award winning hair salon for creative styles and colour. Up for discussion? The importance of rewarding salon and spa clients by implementing an efficient salon loyalty system. As usual, the show is topped off with the upcoming Phorest Academy Webinars! Tune in every Monday for a mix...

[036] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened throughout the course of the month. From the most popular blogs to new industry initiatives and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed. They'll also give a final update on the #30Days2Grow salon challenge that comes to an end tod...

[035] This week on Phorest FM, Killian and Zoe take a mid-month break from interviews to discuss blog topics and welcome Phorest Salon Software's Content Manager Chris Brennan on the show! On the agenda today: the importance of writing good content through storytelling,  leveraging the Client Experience Award to increase bookings and August salon promotional ideas ! As usual, the show is topped of...

On this week’s Phorest FM episode, Killian and Zoe welcome back Ronan Perceval, CEO of Phorest Salon Software to lead an insightful interview with keynote speaker, international customer service experience consultant and best-selling author John DiJulius. This special interview is part of the #30Days2Grow Interview Series. As usual, the show is topped off with the upcoming Phorest Academy Webinars...

[033] This week's episode of Phorest FM is all about giving back to your community. Killian and Zoe are joined by the Phorest Salon Software’s Charity Team Leads - Sarah McEvoy & Aoife Kelly-Cooney and will discuss this year's initiative, and more. As usual, the show is topped off with the upcoming Phorest Academy Webinars! Links: 3 Messaging Tools To Improve Internal Salon Communication Keynote S...

[032] On this week’s Phorest FM episode, Killian and Zoe go back on a video interview led by Phorest Salon Software CEO Ronan Perceval with guest Ellen Kavanagh, salon owner of award-winning waxing salon Waxperts. This special interview is part of the #30Days2Grow Interview Series. Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners...

[031] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened throughout the course of the month. From the most popular blogs to new industry initiatives and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed. Links: Register for the #30Days2Grow Salon Challenge Join the #30Days2Grow Facebook Group Ent...

[030] On this week's Phorest FM episode, Killian and Zoe once again welcome Louis Grenier, who was also on the show for episode 24. Louis Grenier is a digital marketing consultant and podcaster in chief for  EveryoneHatesMarketers.com  and today, he's going to discuss humanising brands through marketing. As usual, the show is topped off with the upcoming Phorest Academy Webinars! Tune in every Mon...

[029] This week on Phorest FM, Killian and Zoe take a mid-month break of interviews to discuss blog topics and announce some great news! Guests include Alex Quinn (PR Manager at Phorest Salon Software) and Aoife Kelly-Cooney (Cultural Officer at Phorest Salon Software). Links: Phorest Client Experience Award 2017 The #30Days2Grow Salon Challenge 3 Tips That Will Make Your Salon Employee Bios Stand...

[028] On this week's Phorest FM episode, Killian and Zoe interview Kristina Malone, Salon Manager at Waxperts - Dublin's multi-award winning, most luxurious boudoir style waxing salon - on putting back the 'treat' into treatments. More specifically, how to provide customers and prospective clients with the best possible customer service and experience before, during and after their appointments. A...

[027] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened throughout the course of the month. From the most popular blogs to product updates on the software and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.  Tune in every Monday for a mix of interviews with industry thought-leaders, roundups...

[026] On this week's Phorest FM episode, Killian and Zoe interview Phil Jackson, an award-winning salon owner , industry mentor, speaker and author of The Hairy Book of Email to get some insight on using email marketing in the hair, beauty and spa industry. As usual, the show is topped off with the upcoming Phorest Academy Webinars! Tune in every Monday for a mix of interviews with industry though...

[025] This week on Phorest FM, Killian and Zoe take a mid-month break from interviews to discuss a few blog topics. As usual, the show is topped off with the upcoming Phorest Academy Webinars! Links: 7 Ways To Help Your Clients Spend More, More Often How To Handle Salon Layoff Rumours And Avoid A Catastrophe What Types Of Salon Loyalty Programs Actually Add Value? Leave a Rating & Review: http://b...

[024] New format! Based on recent recommendations, Phorest FM is now going to focus on interviewing different personalities every week and keep the blog chats for the Monthly Round-Up episodes. This week, Killian and Zoe welcome Louis Grenier, a digital marketing consultant and podcaster in chief for  EveryoneHatesMarketers.com , to get some insight on cutting through the noise and focusing on onl...

[023] After a well-deserved Easter Holiday break, Killian and Zoe discuss two recent topics from the Phorest Blog: Marketing To Mature Hair And Beauty Clients In The Digital Age  and Providing Access To Salon & Spa Services For Clients With Disabilities . Following up on that interview Graham Kent from FHC For Hair (UK) on the success of their Annual Hair Show, which has raised of £30,000.00 for t...

[022] On this week's Phorest FM episode, Killian and Zoe bring in Alex Quinn & Aoife Kelly-Cooney from the Phorest Marketing team to discuss the day they each spent working in a salon. Then, the most recent articles on the Phorest Blog are flipped inside out and finally, the show is topped off with the announcement of the next Phorest Academy Webinars! As always, the show is done for you, feel fre...

[021] This week on Phorest FM, Killian and Zoe discuss everything that's happened within the last month and present some fun and lively Spring and Easter SMS templates. Finally, the show is topped off with the upcoming Phorest Academy Webinars. Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the lates...

[020] This week on Phorest FM, Killian and Zoe kick off the show by discussing three surefire ways to prevent staff from stealing salon client details and tips on how to conduct effective one-to-one staff meetings. Then, just like last week, some Phorest Subscriber Mail is answered on air and finally, just before heading off to the Phorest Academy webinars segment, Chris Brennan (Content Manager h...

[019] This week on the show, Zoe improvises herself as host while Killian enjoys the beautiful city of Brussels. For the occasion, Phorest subscriber mail is read out and engaging April marketing ideas are shared. As always, the show is topped off with our upcoming Phorest Academy Webinars. Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salo...

[018] On Phorest FM this week, your co-hosting duo has prepared a shorter episode. Zoe chats about 10 ways to boost social engagement on Instagram while Killian introduces Phorest's brand new eBook: the Salon Owner's SMS Marketing Gameplan ! Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest i...

[017] On Phorest FM this week, your usual co-hosting duo discusses Dale Carnegie's classic book: 'How To Win Friends & Influence People' and how salon music can influence buying behaviour . Then, Pr & Events Manager Alex Quinn makes a return on the show to chat about a new non-client salon event in association with Phorest Salon Software: the Salon Management Sessions. Links: Salon Management Sess...

[016] In this week's episode of your Salon Owner's Podcast, Killian and Zoe bring back Phorest's CEO Ronan Perceval to chat about his one-day salon working experience. Then, the duo discusses February's most popular blogs, and finally, senior trainer Declan Kehoe is brought on the show to talk about the Phorest Training modules and team. Tune in every Monday for a mix of interviews with industry t...

[015] This week on your Salon Owner's Podcast, Killian and Zoe bring kick off the show with a discussion about online defamation with guest blogger Michelle Bolger from ESA Consultants . Then, the duo welcomes Phorest's Head of Product Patrick Monaghan to talk about a brand new feature being added to Phorest Salon Software. Finally, the show is topped off with the listing of upcoming webinars. Tun...

[014] This week on your Salon Owner's Podcast, Killian and Zoe bring kick off the show with Sinead Caroll, giving some pointers on hosting salon events for your clients. Then, for all the Casanovas out there, the duo welcomes back Phorest Blog contributor Valerie Delforge to talk about a Valentine's Day related topic: employees dating in the workplace, and the show is topped off with the listing o...

[013] This week on your Phorest FM, Killian and Zoe kick off the show with some hair removal marketing campaign ideas. Then, the duo invites Barry Quinn, Phorest's Head of Grow Team, to talk about how to build a successful loyalty program in your business, and Luke Doolin, SMS Advisor, to discuss some Valentine's Day marketing ideas for your salon or spa. Tune in every Monday for a mix of intervie...