PhorestFM: Building a Stronger Industry, Together

[062] By May 25th, 2018, it is going to be mandatory for salons within the EU to collect, house and protect clients’ personal data and information in a secure manner. But also, to be uber-transparent about how it was collected. Salons will be required to provide a clear audit trail as to how the information was collected. Failure to comply with this governmental requirement could cost your busines...

[061] People quit their jobs for various reasons: some leave because of a work-life imbalance, others for lack of growth opportunities or for feeling undervalued. But for the sake of one's business and customer experience, the goal is to maintain consistency within staff teams and develop employees skilled beyond measure. On this week's episode, Killian and Zoe welcome to the show Saad Aslam, CEO...

[060] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened in the month of January. Also on the show today are Phorest's CEO, Ronan Perceval, and Product Director, Paddy Monaghan to discuss 2018 plans for the Phorest Salon Software product. And of course, from the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure...

[059] For the very first time in Phorest FM’s history, today’s episode is a pre-recorded show which took place in front of a live audience on the day of Inside Phorest, a Summit attendees exclusive event hosted at Phorest Salon Software HQ. The idea for this episode was to identify common areas of struggle when reviewing a past year’s business strategy, while also sharing knowledge on what industr...

[058] On this week's episode, Killian and Zoe welcome Montreal-based hairstylist MJ Déziel to the show. Since graduating from "L'école des métiers des Faubourgs-de-Montréal" in 2012, MJ Déziel has been keeping herself very busy. They were recruited by the RedKen Canada Art Team, travelled the country to offer development classes, perfected her own training in London, Dublin, Tokyo and Las Vegas an...

[057] Now in its fourth year, the Salon Owners Summit has become one of the most talked about event in the hair and beauty industries in Europe as well as further afield. Last year's event attracted salon owners, therapists and stylists from the USA, Finland, Sweden, Ireland, Scotland and England. This year, the Summit's theme was 'Great Starts Here' and starred speakers Gavin Hoare, Steve Martin,...

[056] Typically, every last episode of the month is dedicated to a round-up of what's happened in the previous 30 odd days. However, this week's episode happens to be the very last one of 2017, so things are a little different. For one last time in 2017, join Killian and Zoe on Phorest FM as they discuss some of their favourite episodes, give one final overview of the upcoming Phorest Salon Owners...

[055] This week on the show, Killian and Zoe invite industry expert Helen Devenney to discuss the frustration caused by no-shows at this time of the year and how to protect your business from them. Helen will also share her experience on ways to keep the highest customer service standards during the manic period. As usual, the show is topped off with the upcoming Phorest Academy Webinars! Links: 5...

[054] It's that time of the year again! Say hello to the first week of December and the final stretch for Christmas marketing. This week, Killian and Zoe welcome back Phorest Salon Software's content manager Chris Brennan on the show to discuss some festive ideas you can implement in your business this year. Links: The Ultimate Bundle Full Of Christmas Salon Marketing Ideas David Barnett’s Proven...

[053] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened in the month of November. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed. Links: Enter for a chance to win 1 of 2 Polaroid Snap Instant Digital Cameras!  Click here for more details & entry...

[052] On this week's episode, Killian and Zoe welcome salon coach David Barnett of The High Performance Stylist to the show. Very passionate about growth and customer service, he strives to share his secrets to successfulness, inherently creating success and freedom for stylists and salon owners. In this episode, he discusses his tried and tested three-step technique to selling retail, and suggest...

[051] On this episode of Phorest FM, Killian and Zoe take their usual mid-month break from interviews to discuss recent Phorest Salon Software blogs. Links: Tried And Tested Salon Black Friday Campaigns You Can Steal The Best Social Media Automation Tools For Salons & Spas The Salon Insider’s Guide To Surviving A Tax Inspection To join Gloria Murray's "Knowing Your Numbers" Facebook Group, click h...

[050] For the 50th episode of Phorest FM, Killian and Zoe welcome back to the show a regular Phorest Blog contributor who was also featured on the very first episode of the podcast . With her experience and knowledge in Employment Law, Michelle Bolger from  ESA Consultants  also works with Phorest Salon Software to provide HR blogs that are relevant and most importantly, helpful to the salon and s...

[049] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened in the month of October, while also taking the time to have a look back at the past year. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed. Links: Enter for a chance to win a one-year industr...

[048] This week on Phorest FM, Killian and Zoe interview salon owner Jennie Lawson from Mimosa Beauty, in Chelmsford, UK. Scuba diver on her days off, Jennie has committed herself to helping save the planet and our oceans from the plastic crisis we have happening all around us. In this episode, she discusses the idea of eco-innovation, why she holds the matter close to her heart and what it involv...

[047] On this episode of Phorest FM, Zoe takes over the hosting duty as Killian is off for the week. As it's a mid-month blog episode, she will tackle these three topics, all of them related to salon growth. Links: There Are No Shortcuts To Building A Successful Salon Or Spa How Watching Netflix Can Help You Grow Your Salon Business Expanding With A Second Location: Is Your Salon Truly Ready? Tune...

[046] On this week’s Phorest FM episode, Killian and Zoe interview salon owner Sam Pearce from The Potting Shed Spa in Batley, West Yorkshire. Sam shares her views on the causes behind the current recruitment crisis in the hair and beauty industry as well as how businesses and graduating students are affected by it, and discusses how she plans to work on changing this reality with a brand new trai...

[045] This week on Phorest FM it's all about announcements, keeping you updated with the tradeshows Phorest Salon Software will be at, new releases, etc. We'll also introduce the new Salon Manager Development Series kicking off soon with Valerie Delforge in collaboration with Phorest Academy. Take notes! Loads of dates and things to remember in this episode. Tune in every Monday for a mix of inter...

[044] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened in the month of September. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed. Links: Enter for a chance to win 1 of 3 portable mini photo studios! Click here for more details & entry form. The...

[043] On this week’s Phorest FM episode, Killian and Zoe interview salon owner Alan Stewart, from Rainbow Room International ; Scotland’s largest salon group of 12 branches. Alan talks about how to identify and grasp opportunities, why salon owners need to embrace innovation and technology, and how online bookings play an important part of his business. N.B. Phorest Salon Software clients can acti...

[042] This week on Phorest FM, Killian and Zoe take a mid-month break of interviews to discuss recent blog topics! They'll also announce Phorest Salon Software's most recent eBook release: The Salon Owner's Email Marketing Gameplan.  As usual, the show is topped off with the upcoming Phorest Academy Webinars! Links: How To Save Money In 6 Key Areas Of Your Salon Or Spa The 7 Wonders Of The Perfect...

[041] On this week’s Phorest FM episode, Killian and Zoe interview #30Days2Grow participant and winner of the 'Share Your Experience' contest Lilac Miller, salon owner and managing director of Sleeping Beauty Salon , a family business founded in 1999, in Lerwick Shetland. As usual, the show is topped off with the upcoming Phorest Academy Webinars! Tune in every Monday for a mix of interviews with...

[040] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened throughout the month. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed. As always, the show is made for you, so feel free to let us know what you'd like to hear in the next episodes! Links: E...

[039] On this week's Phorest FM episode, Killian and Zoe interview iSalon Coach Richard McCabe, a highly motivated salon business coach who has a proven track record in providing exemplary levels of service to salons. He has been a salon owner for over 25 years, and also built three salons from scratch in two different countries. His passion to deliver value-focused solutions whilst beating expect...

[038] This week on Phorest FM, Killian and Zoe take a mid-month break from interviews to discuss recent blog topics! As usual, the show is topped off with the upcoming Phorest Academy Webinars. Links: 7 Daily Habits Of Happy And Successful Salon Owners The Phorest Salon Book Club: Show Your Work! by Austin Kleon How To Charge A Premium Amount For Your Salon's Services Tune in every Monday for a mi...