PhorestFM: Building a Stronger Industry, Together

[087] September: back-to-school, warm winds from the last bits of summer. Another month, another round-up. This week's episode discusses everything that's happened on the Phorest Blog and Phorest FM over the previous 30 days. From the most popular blogs to snippets from previous Phorest FM episodes, announcements in regards to the Salon Owners Summit as well as upcoming Phorest Academy Webinars an...

[086] We all have our go-to ways of doing and saying things in the salon, but what if everyone wasn’t the same? What if they had a secret profile that described how they behaved, reacted, communicated? In the spirit of the upcoming Salon Owners Summit 2019, Killian & Zoe welcome Melanie Icke to the show to get some insights on the workshop she'll be leading, "Getting To Know You," a session on DiS...

[085] There are two types of people in the world: those who never seem to have enough time on their hands, and those who always seem to achieve so much more than everyone else in the space of the same 24 hours. In which category do you fit? Are you the type to think: "Wouldn't it be amazing if I could get an extra hour or two a day?" You're not alone. A whole lot of people feel the same way. This...

[084] End of August. End of the #SalonRetailWeek. Killian and Zoe dedicate this week's episode to a round-up of everything that's happened on the Phorest Blog and Phorest FM in August. From the most popular blogs to snippets from previous podcast episodes and announcements in regards to upcoming webinars, trade shows we're going to be at and more, you're sure to get all the marketing advice you mi...

[083] For anyone running a salon or spa, one of your main objectives is figuring out how to build your client base. Obviously, I mean more clients means more business. But what if it wasn’t just about building a client base, but more about building the right client base? In this episode of Phorest FM, salon owner, hairdresser & speaker Pamela Laird discusses the getting rid of the Bettys and attra...

[082] As with any form of advertising, businesses want to be seen everywhere to maximise every opportunity to reach their target market. Whether it be Facebook, Instagram, Twitter or LinkedIn, it has now become the norm for businesses to be on at the very least one channel. But how do you pick the good one to be on? And from there, how do you connect with your audience? With 20 years in the beauty...

[081] Don't miss the industry event of the year! Phorest’s Salon Owner's Summit 2019 is Europe's largest and most prestigious milestone on that very adventure for salon owners who share one common purpose - to lead and evolve an industry that makes everyone feel and look like the superstars they were born to be. In this episode of Phorest FM, Killian and Zoe are joined by Sinead Carroll to discuss...

[080] Ever wonder how some people end up where they are in their careers? So do we. This week on the show, Killian and Zoe welcome NYC-based hairstylist and global artist for R+Co, also represented by The Wall Group, Jerrod Roberts. Discover how he went from studying sports medicine to working in a salon and having a full book, to then working at Fashion Week events and landing a solo editorial co...

[070] After another short podcasting month, Killian and Zoe dedicate this week's episode to a round-up of everything that's happened on the Phorest Blog and Phorest FM in June. From the most popular blogs to snippets from previous Phorest FM episodes and announcements in regards to upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed. Links: Enter fo...

[077] If you looked into it deep enough, any business could come up with hundreds of performance indicators. How do you narrow them down to the certain few that positively impact your salon’s financial health? What makes a good KPI versus one that just takes up space and doesn’t require as much focus? On this week's episode, Killian & Zoé are joined by salon owner and Founder of PIP University, He...

[078] Recently a panelist on the Data-Driven Salon Summit's The Three Rs: Retention, Recruitment & Rental , Stefanie Fox Jackson joins Killian and Zoé on Phorest FM to further the discussion around understanding what today’s young stylists are looking for when searching for and deciding to stay with a salon. Put more simply, what are Millennials looking for in their work? Does it have an impact on...

[076] After a short podcasting month due to an Irish bank holiday, Killian and Zoe dedicate this week's episode to a round-up of everything that's happened on the Phorest Blog and Phorest FM in May. From the most popular blogs to snippets from previous Phorest FM episodes and announcements in regards to upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have m...

[075] May 25th. For countries in the EU, this means GDPR has officially come into effect. As of today, mandatory for salons within the EU to collect, house and protect clients’ personal data and information securely, on top of being uber-transparent about how it was collected. On this episode of Phorest FM, Killian and Zoe are joined by one of Phorest Salon Software's salon business advisors, Niam...

[074] On this week’s Phorest FM episode, Killian and Zoe interview #30Days2Grow participant and winner of the 'Share Your Experience' contest Katrina Sutherland, salon owner and founder of Katrina Sutherland Country Spa, opened in July 2007 and the first beauty spa north of Inverness.  Katrina, who hails from Occumster, Caithness, trained as a beauty therapist in 1988 at the Clydebank College in D...

[073] After a month of interviews with industry thought leaders on various topics, Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened during the #30Days2Grow salon challenge that took place in April. Links Enter for a chance to win 1 of 2 StarQ Wireless Phone Chargers! Click here for more details & entry form. Download your free May salon marketi...

[072] You have the technical skills, but you are still frustrated with a mediocre paycheck? You seem pretty busy but your income is nowhere near what you need it to be? For the fourth and final interview of this year's special #30Days2Grow series, Killian and Zoe welcome back salon coach and industry expert David Barnett (High Performance Stylist) to the show. Known for taking salons and stylists...

[071] For the third instalment of the special #30Days2Grow interview series, Killian and Zoe are joined by Salon Maitre D’ Gavin Hoare, or as described by some, the 'master of all salon managers'. As a vital part of the management structure at the London-based salon Richard Ward Hair & Metrospa, Gavin runs the ultimate super salon with 90 staff, 1,200 clients per week and 250 innovative hair and b...

[070] We’re in the second week of #30Days2Grow, a salon challenge that aims to banish the stigma around having to heavily discount to get more clients in. Last week was a very busy week for all of our 30Days2Grow participants, especially for anyone who had signed up for their first year and had no idea of what to expect. With this in mind, this week on the show, Killian and Zoe are joined by Perso...

[069] Happy Easter Monday! The #30Days2Grow challenge has finally kicked off last Sunday (April 1st - not an April fool's joke) and this first week is all about retail. What better way to kick off our exclusive interview series this month than by inviting Summit workshop speaker and Founder of Visual Sense, Rowena Doyle, to discuss all things visual merchandising. Is there a theory behind displayi...

[068] Before they kick off their special #30Days2Grow episodes this coming April, Killian and Zoe dedicate this episode to the most popular blogs in March, new contests and upcoming Phorest Academy Webinars. Links: Enter for a chance to win 1 of 2 KINGA Essential Oil Diffusers (comes with a fragrant oil starter pack)!  Click here for more details & entry form. Preparing For The Worse With An Extre...

[067] The closer in time we get to May 25th, the higher the chances that businesses will be facing a much more GDPR-concerned and ‘private’ customer. For a salon who prides itself on delivering a standout salon experience, could GDPR turn into an opportunity to build even more trust with existing and potential clients? And for salons based in the UK, also in the midst of dealing with Brexit, is GD...

[066] On this episode of Phorest FM, Killian and Zoe take their usual mid-month break from interviews to discuss recent Phorest Salon Software blogs. Links: Top Salon Lighting Tips To Complement Your Interior Design 10 Alternative Online Salon Courses That Will Help You Grow Salon Marketing Opportunities To Avail Of This Coming March Tune in weekly for a mix of interviews with industry thought-lea...

[065] On this week's episode of Phorest FM, Killian and Zoe are joined by Phorest Salon Software's Culture Officer, Aoife Kelly-Cooney and Product Tester, Elaine Heyes, to get a better understanding of two different, yet somewhat intertwined topics: defining culture in the workplace and navigating conflict. Because let's face it, no matter how much you hire for a culture fit and work to keep it al...

[064] After a month of podcast interviews on employee retention, GDPR and leadership in the salon, Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened on the Phorest Blog during the month of February. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed...

[063] The concept of leadership has been around for generations. Today, leaders come in all shapes and sizes. But what are the universal principles behind what we deem as good leadership? How can we bridge the gap between generations and create the one business everyone wants to work for? Stephen R. Covey once said, “To change ourselves effectively, we first had to change our perceptions.” And tha...