Phorest Software
PhorestFM: Building a Stronger Industry, Together
The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Being a business owner takes courage, but it can sometimes become an isolating, all-consuming reality. Amidst the daily whirlwind of tasks, there’s still the challenge of thinking ahead, of carving a path forward. The PhorestFM podcast celebrates innovative ideas, methods, and perspectives on business management and growth, marketing, leadership, and building great teams and cultures. Launched in 2017, it is hosted by Alex Bélisle-Springer (he/they), Global Education...
Author
Phorest Software
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Podcast website
Latest episode
Jul 6, 2026
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Episodes
January Monthly Round-up 30.01.2017 24:50
[012] This week on Phorest FM, Killian and Zoe discuss everything that's happened within the last month and interview special guest Christopher Brennan about online reputation and its impact on your salon/spa, only to top off the show with the listing of upcoming Phorest Academy Webinars! Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon...
Helen Devenney on How Salon Meetings Impact Staff Motivation 23.01.2017 21:55
[011] This week on Phorest FM, Killian and Zoe bring kick off the show with some pointers on how to get more reviews on your salon/spa's Facebook page and ready-to-go February marketing ideas. Then, the duo brings invites special guest Helen Devenney to talk about salon meetings and her experience of them working in the industry and the show is topped off with the listing of upcoming Phorest Acade...
Salon Marketing: The Importance of Monitoring Your Online Reputation 16.01.2017 24:35
[010] This week on Phorest FM, Killian and Zoe discuss the ins and outs of monitoring and managing your salon's online reputation. The show is topped off with the listing of upcoming Phorest Academy Webinars, as per usual. Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phores...
Andy Bounds on Communication and Caring for the “Afters” (Live From the Summit) 11.01.2017 34:24
[009] This week on Phorest FM, Killian and Zoe are live from the Salon Owners Summit 2017 at The Shelbourne, in Dublin City Center. Expect a recap of the event, interviews with speakers and attendees and much more! Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and wh...
Luke Fitzgerald on Tips for Getting Your Salon’s Website Ranking Higher in Google 16.12.2016 41:11
[008] For 2016's last episode, Killian and Zoe go through this week's blogs, starting off with how to 'Add Fizz To Your Marketing With A Festive Salon Drinks Menu', followed by 'How To Go About Grooming Policies In Your Salon or Spa'. This week’s special guest is a pre-recorded interview with Search Engine Optimisation experts Wolfgang Digital. They’ll be giving out some tips and tricks to get you...
Alex Quinn on the Salon Owners Summit 2017, This Year’s Most Anticipated Events 08.12.2016 26:27
[007] In this episode of Phorest FM Killian and Zoe go through the week's blogs, starting off with 'Tips To Raise Your Salon Prices Without Losing Clients', followed by 'Simple And Creative Christmas Competition Ideas' you should check out. Finally, this week’s special guest is Phorest's events manager Alex Quinn, for she unveils the agenda for one next year’s most anticipated salon events - the S...
December Monthly Round-up 06.12.2016 20:38
[006] This week on Phorest FM, Killian and Zoe recap on everything that went on throughout the month. They go through this week's blogs, 'Which Call-To-Action Words Will Grow Your Salon Client List?' & 'The Best Holiday Send Times For Salon Email Campaigns' and wrap up the podcast with Siobhan McCaffrey (Customer Support Technician & part of the Phorest Social Team) to talk about some really cool...
Valerie Delforge on the Ins & Outs of Writing a Salon/Spa Procedure Manual 06.12.2016 36:26
[005] This week, your co-hosting duo brings in Phorest's main Salon Smartphone App Man Shane Dolan to answer some unanswered questions about the different apps available in Phorest. December salon marketing ideas to get you over the January slump will also be discussed and last but not least, Valerie Delforge calls in to discuss what goes into writing a salon or spa procedure manual. Tune in every...
SMS Marketing, the Beauty Habits of New Yorkers & Xmas Decor Ideas 06.12.2016 16:12
[004] This week's episode covers the latest Phorest Salon Software SMS Updates with SMS advisors Niamh Greaney & Luke Doolin, and looks at a few more recent blogs in the run up to Christmas. Links: Demystifying SMS Salon Advertising & Transactional Texts The Beauty Habits of New Yorkers 12 Jolly Christmas Salon Decor Ideas To Create Moments of Magic Tune in every Monday for a mix of interviews wit...
Salon Marketing Mistakes & Black Friday Campaign Ideas 06.12.2016 27:44
[003] With Black Friday just around the corner, this week's episode features Phorest Salon Software VP of Marketing Connor Keppel to discuss common salon marketing mistakes and how to avoid them. Links: 5 Common Salon Marketing Mistakes Every Salon Owner Can Avoid Fun Marketing Ideas To Boost Black Friday Retail Sales Tried And Tested Salon Black Friday Campaigns You Can Steal Tune in every Monday...
Discussing the Attitude of Gratitude Loyalty Scheme & the Art of Writing Press Releases 05.12.2016 25:51
[002] Phorest's Attitude of Gratitude loyalty scheme is back and to discuss it more detail, this week's episode features Loyalty Manager, Justin Fiddy. More, Killian and Zoe will also be discussing the golden rules to stand out with visual marketing and effective salon press release writing tips. Links: The 'Attitude Of Gratitude' Phorest Loyalty Scheme Is Back! Salon Visual Marketing: The Golden...
Discussing Salon Employee Theft, Snapchat & Different Marketing Ideas 05.12.2016 34:47
[001] Welcome to Phorest FM, the Salon Owner's Podcast! We're so glad you're here for the start of this show. To kick things off, this week's episode features Employment Law Consultant Michelle Bolger, who also works with Phorest Salon Software to provide HR blogs that are relevant and helpful to the hair and beauty industry. Links: How To Handle (And Prevent) Salon Employee Theft ESA Consultants...
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