PharmaLinea Podcast

As Vitafoods Europe grows larger each year, visiting all the stands and taking in all the innovation becomes increasingly difficult. To counter that, PharmaLinea's team collectedinsights on the showfloor and prepared an overview of what were, in our opinion, the highlights: top market trends, new product launches, interesting ingredients, and brand owner insights from our stand. Highlights: 00...

Where are the emerging white spaces in the expanding creatine supplement category and how crucial is a deep understanding of consumer needs in shaping the next wave of innovation? To unpack the data behind the creatine trend, we dived into the explosive growth of the ingredient, explored the key drivers of its rising popularity, and discussed how consumer demographics are evolving with Scott Dicke...

For a product to stand out in the flooded nutraceutical market, differentiation through clinical substantiation is key; however, many brands view this as a risk due to the high upfront costs and the lack of a guaranteed positive outcome. We discussed the future of clinical trials and how Radicle Science's technology-based platform aims to make them more accessible to everyone with Pelin Wood T...

With the growth of the industry, Vitafoods Europe is naturally growing as well, which makes it more difficult for the visitors to see it all. To counter that, we collected insights on what were, in our opinion, the highlights: top market trends, new product launches, interesting ingredients, and brand owner insights from our stand.   Highlights: 00:00 Introduction 02:01 Topics overview 02:30 Longe...

We discussed the story of PharmaLinea, the key factors for the company’s success, and how the nutraceutical industry has evolved in these past years with Blaž Gorjup, PharmaLinea’s chairman and founder. Blaž also shared with us the story of his sailing journey (halfway) around the world. 00:00 Introduction 01:11 How it all began 06:09 Why this industry 07:49 From ingredients to finished products 1...

We discussed doctor-driven influencer marketing and how nutraceutical brands can utilize this kind of promotion to stand out in the market with Taeyoon Kim , Founder & CEO of TopHealth. 0:00 Introduction 1:50 Deciding on promoting through online channels 5:25 Promotional activities and channels 8:19 Working with influencers 12:15 Co-operating with doctor-influencers 15:17 Number of followers v...

We discussed current consumer trends in the nutraceutical market and health priorities that will gain popularity in the future with Will Cowling, commercial manager at FMCG Gurus. 00:00 Introduction 01:25 Current health areas of concern 04:08 Top-of-mind supplement ingredients, claims, and product formats 05:46 Addressing several health areas at once 06:52 How cost of living is affecting consumers...

We discussed interesting nutraceutical ingredients that can provide brands with much-needed market differentiation with David Foreman, Founder of The Herbal Pharmacist, who has almost 30 years of industry experience. 00:00 Introduction 01:26 Under-the-radar ingredients: Sorgum – applications, delivery formats, and taste 06:55 Recognized, added-value ingredients, new technologies 10:42 Advantages o...

We discussed how the global CHC market will evolve in the future with Amit Shukla, VP & Head of Global Consumer Health Consulting Services at IQVIA Consumer Health. 00:00 Introduction 00:50 The current status of the global CHC market and future outlook 03:06 Major trends influencing the growth 05:36 Potential markets for expansion 07:47 Winning strategies from smaller markets 12:00 The role of...

We discussed upcoming indications, delivery formats, and other trends in the nutraceutical industry with Kenn Israel of Innovation Nutrition Consulting LLC, a distinguished professional with over 25 years of expertise in the nutritional supplements, botanicals, and nutraceuticals industry. Highlights: 00:00 Introduction 01:30 Macro trends 04:33 Lab-grown ingredients 05:23 AI bioactives discovery 0...