Persuasion by the Pint

On this episode, Gasper Crepinsek joins the podcast. He is a former BCG consultant who walked away from a 6-figure corporate career to join the AI revolution. Now he helps entrepreneurs cut soul-sucking work and run their businesses up to 3x faster with AI. He combines his consulting background with hands-on experimentation to help founders work less and create more. Gasper is also the founder of...

On this episode, we'll be covering a random flight of topics, including "What Makes Persuasive Messages Stick" and a simple trick to make you more persuasive in conversations, speeches, or presentations.

On this episode, we're diving into the high-stakes side of persuasion—where the goal isn't to sell a product, but to uncover the truth. Our guest, Mark Anderson, is a science-based investigative interviewing expert who trains professionals across law enforcement, HR, and compliance on how to navigate the toughest kinds of conversations—the ones that deal with accountability, job loss, or even crim...

On this episode, we welcome Michael Halcomb to the show. Michael is a professor, comedian, author, and former debate coach. We'll discuss the role of humor in persuasion. You can check out Michael's podcast at https://www.michaelhalcomb.live .  

On this episode, we'll talk about "love triangles" and how brands use them in advertising to strengthen their relationship with customers while weakening the connection with competitors.

The Robert Collier Letter Book is a treasure chest for any copywriter. It's one of the most practical, psychology-driven books ever written on persuasion through the written word. On this episode, we'll be discussing 5 of the most valuable takeaways for persuasive copywriting. You can grab your copy of the Robert Collier Letter Book at https://amzn.to/46Wf5LQ .

On this episode, we welcome John Bejakovic. He is the author of the book "10 Commandments of Con Men, Pickup Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters". John writes about copywriting, direct response marketing, and his love for the books and screenplays of William Goldman. If you're...

On this episode, we'll be discussing the 6 Scarcity Levers That Attract Affluent Buyers. We'll talk about luxury brands that limit availability and create barriers to entry to build a higher perceived value.  

On this episode, we welcome "Doberman Dan" back to the show. He is a 30-year serial entrepreneur, direct response marketer, and copywriter specializing in creating insanely fast profits for himself and other small business owners worldwide. On this episode, we'll discuss the decline of Facebook ads and the resurgence of direct mail advertising. You can learn more about Doberman Dan at https://www....

On this episode, we welcome Winn Schwartau, author of the new book The Art & Science of Metawar: How to Coexist With AI-Driven Reality. Winn has spent decades studying how technology shapes human behavior and decision-making. One of his most compelling areas of expertise is how social media advertisers deliberately use dopamine-triggering tactics—likes, shares, endless scrolls, and micro-rewards—t...

On this episode, data scientist Jonathan Adams joins us to discuss copywriting, email marketing, AI, and more. Jonathan will share some email marketing tips, including the number one trick you can use right now to crank up your email open rates by 6X. You can learn more about Jonathan's work by visiting https://measurableadvertising.com .

On this episode, we tackle a flight of persuasion with topics like Liquid Death selling Ozzy's DNA, Burger King's brilliant strategy for more in-app engagement, and finally... does AI have a sinister side it's hiding from us?

On this episode, we welcome Enrico Faccioli to the show to discuss how AI voice technology is being used in social engineering attacks. Voice, speed, prompts, and background noise are making AI more persuasive and harder to distinguish from people you may know and trust. His company Vishr. AI, uses voice AI agents to test and train employees against these attacks.

On this 400th episode, David Dutton and Ben Blackmon join us to discuss how certain retail brands methodically turn casual shoppers into fanatics by employing persuasion principles such as scarcity, social proof, and commitment & consistency.

On this episode, we welcome Alison McBain to the show. In 2024, Alison pursued a project called "Author Versus AI," where she wrote a book a week, using no AI at all (resulting in 34 books in total). She'll share her own story, and how anyone can write a book in a week without using AI. You can learn more about Alison at  https://www.alisonmcbain.com .

AI is fundamentally changing how content is discovered, processed, and presented through AI platforms and AI-powered search. On this episode, copywriter Scott McKelvey joins us to talk about writing content to show up in AI-generated answers, summaries, and overviews. You can learn more about Scott and read some of his work by visiting https://www.scottmckelvey.com .

AI is increasingly adept at persuasion, leveraging personalized messaging and real-time psychological profiling to influence individuals. On this episode, Todd Goodwin, a Board Certified Hypnotist, joins us to discuss how humans could steer AI to manipulate vulnerable (most) people to act against their self-interest. Todd is among the few hypnotists (only 1 in 500) to earn the title "Board Certifi...

On this episode, we'll wrap up our discussion of the Puppet Masters Bible by Tom Walker.

On this episode, we'll be discussing the book "The Puppet Masters Bible" by Tom Walker. Our brain is a predictable machine. It operates on patterns, and when you know how to disrupt those patterns, you can reprogram it. That's where neuroscience-backed manipulation comes in. It's nothing new, but we'll be discussing some of our biggest takeaways from reading it.

In this episode, Dave Dutton joins the podcast to talk about marketing and what he would do if he were starting a business today with no money. We also try building an app with A.I.

In this episode, we'll discuss a variety of topics, including Hooters' rebranding, a subtle but clever Mercedes ad, emotional marketing for nonprofits, and how to generate more business for your local restaurant.

On this episode, Len Foster, author of the book WonderWords: Simple Words For Influence And Persuasion. Len is an author and business consultant specialising in customer acquisition and retention through referral marketing and customer experience. Over the years, He's written and published several successful books, bringing real, hands-on experience to the table. His mission is simple: to help bus...

On this episode, we welcome Gavin Stone, author of the bestselling book How to Tell if Someone is Lying. Gavin served as a security and intelligence covert specialist. He has over 20 years of applied experience, globally deployed by government organizations such as the British Ministry of Defence, corporations, and ultra-high-net-worth VIPs.

We'll discuss these hidden risks with Brady Dahmer, author of the new book "Blindspots".

On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, a...