Perpetual Traffic

Today, we are finishing our episode with John Ainsworth talking about after the click stuff. We talk about the importance of funnels and upsells, especially for course creators - and the DOs and DON'Ts when it comes to post-cart conversions. LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Solutions 8  Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connec...

Would you like to increase your revenue 10-20% in one week (or do you hate money)?  On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with John Ainsworth, CEO of Data Driven Marketing . John’s team works with online course creators who’ve already got a great course and a traffic source and help them optimize that traffic and increase their revenue in an ethical way. They’ve go...

What if we told you that Tier 11 designed an ad campaign for an ecommerce store that resulted in a 608% revenue increase and 401% ROAS increase in less than 6 months ? On today’s episode, we’re flipping the script a bit. Host Kasim Aslam interviews his usually-co-host Ralph Burns about an ad campaign at Tier 11 that took a struggling business from $29k/month to $176k/month in revenue in less than...

So, how did Facebook end up taking all the heat for this privacy stuff, while Google sat back quietly and dodged the bullets?  On today’s episode, co-hosts Ralph Burns and Kasim Aslam talk about the absolute brilliance of Google. For one thing, they don’t have a “face of the company,” so while everyone is out here hating Mark Zuckerberg and turning him into a meme, Google (whoever “Google” is...

If you’re getting sick of the Google Performance Max discussion, get over it. Performance Max is the future of all things traffic.  On today’s episode, co-hosts Ralph Burns and Kasim Aslam walk us through the three big things they’ve learned from Google Performance Max in the past few months. At this early point in history, most people are not yet running PM. If you are, you’re in a great spo...

When it comes to using bid cap and cost cap in your ad campaigns, how do you balance getting the right customers but also increasing your volume and scaling?  On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 for a quick look at What’s Working Now: Big Cap/Cost Cap Edition. When do you use bid cap and cost cap strategies in your campaigns? Kobi says...

Are you getting similar results with every ad campaign even when you try to switch things up?  On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 to pick his wicked-ninja brain about ad campaign optimization. The guys don’t go easy on him. They demand that he share knowledge bombs—at least one hack/tip/trick in particular that he really doesn’t want t...

This hack won a “Wicked Smart” award at a recent War Room Mastermind, so you know it’s got to be good.  On today’s “What’s Working Now” episode, host Kasim Aslam shares a brilliant tip for free that a bunch of other entrepreneurs had to pay $35k to hear. Well, that’s a little bit of an exaggeration. Thirty-five grand is the annual fee for a War Room Mastermind membership (and totally worth th...

What are the biggest challenges facing marketers today, and how can you navigate through/innovate around those challenges?  Today’s episode is a replay of Ralph Burns’s guest appearance on the Meta Business, Innovation, and Technology podcast with host Jordan Rogers-Smith. Being on the show was definitely a big honor for Ralph, but—let’s be honest—Meta was lucky to have him. Jordan asked a lo...

Historically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change?  On today’s bite-sized episode, host Kasim Aslam is talking about his favorite topic (cue the sarcasm): funnels. Funnels haven’t functioned well traditionally in the Google ecosystem, so he hasn’t had much use for them. Until Google Performance Max. Now, not only is Kasim reth...

Finding the right people to work for you and with you is one of the most important—and intimidating—parts of running a business.  On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Shaina Weisinger, CEO and founder of Repurpose House , to talk about how to hire the right people to grow and scale your business. Shaina started her company because there was a huge market for...

Imagine if someone just handed you a list of every single tool you need to effectively measure the performance of your marketing.  On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down once again with Chris Mercer, founder of MeasurementMarketing.io . This time he’s got a whole tech stack he’s going to share with us from start to finish, the whole kit and caboodle. Seriously, he’s...

The only thing worse than not knowing how you failed is not knowing how you succeeded .  On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Chris Mercer, founder of MeasurementMarketing.io , to talk about getting leads and sales for your business through measurement. Kasim calls Mercer “one of the only non-posers in the attribution/measurement game online, the most importa...

Are you ready to shoot to the top of everybody’s awareness by leveraging someone else’s authority? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down again with the ingenious Dennis Yu , and he literally creates a mind-blowing ad from start to finish on the show . You can do it too—in just FIVE minutes for just ONE dollar a day with tools that are affordable and easy to use. If you’...

This prolific content creator has been coming up with evergreen marketing strategies for 25 years. And he literally gives them away for free . On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat with Dennis Yu, founder of Blitz Metrics and the most generous marketer in the world (according to Kasim). Dennis gives away content like “grannies handing out Costco samples.” When K...

What if you could combine great messaging with great audiences in a virtual nirvana of social ads with stunning results?  On today’s episode, Ralph Burns walks co-host Kasim Aslam through the Creative Lab deep dive research the Tier 11 team uses to acquire ideal customers at top of funnel. This deep dive includes looking at 16 sources of data to create messaging and avatars, which becomes the...

This Facebook Ad agency just crushed the iOS update like it didn’t even happen and got amazing results for a customer. How in the heck did they do it? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to talk about Facebook advertising as part of a much larger ecosystem. Just when people were afraid Facebook ads might be dead, NOPE. (If you’re new here, Kasim owns a Google Ads agen...

On today’s episode, Ralph gets interviewed by Jeff Mask about Ralph's new book, Virtual Boss . The guys geek out over human psychology together, talk about building trust and getting the most out of your team, and dig deep into what truly makes a leader great. Listen to the Ready to Lead Podcast Listen in for some encouragement and advice from a long-time (and well-respected) virtual leader. ...

As advertisers, iOS updates rocked our world this past year, and while  Facebook  took the fall, it was  Google  after all. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat about the  one  thing that’s going to change  every thing: Google Performance Max. Kasim, who is very careful with words after being accused of hyperbole, says, “This...

What in the heck is the metaverse  really , and why, how, and when will it matter to advertisers?    On today’s episode, host Kasim Aslam sits down again with Meta Solutions Architect, Owen Felsinger to talk about the metaverse. There’s a lot of chatter out there about what the metaverse  actually  is, and the concept and definition will continue to evolve. As Owen describ...

It’s not every day you get to hear ad campaign advice straight from the guy who makes all the magic happen at Meta.   On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Owen Felsinger, Solutions Architect at Meta, to talk about Conversions API and CAPI Gateway. What are the pros and cons of each? Which one is right for your business? What bugs are still getting worked out?...

If you’re running Google ads, you need to get on board with Performance Max  immediately .    On today’s episode, host Kasim Aslam sits down again with John Moran, Chief Strategist at  Solutions 8 , to dive even deeper into the goodness of Google Performance Max. These agency guys shoot straight—you don’t  need  an agency to deploy and manage this new tool, they say....

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Google Smart Shopping was revolutionary, but this new change Google just made? It’s everything Smart Shopping should have been and more.    In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at  Solutions 8  and the smartest Google Ads guy on the planet. They’re talking about the biggest change to the Google Ads dashboard/ecos...

Don’t you hate it when you pour a ton of time and effort into a YouTube video only to get 15 views? Does it feel like it’s going to take  years  to grow your channel at the rate you’re going? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tom Breeze, expert YouTube strategist and owner of  Viewability , to talk about getting the absolute most out of your YouT...