Perpetual Traffic

What are the biggest challenges facing marketers today, and how can you navigate through/innovate around those challenges?  Today’s episode is a replay of Ralph Burns’s guest appearance on the Meta Business, Innovation, and Technology podcast with host Jordan Rogers-Smith. Being on the show was definitely a big honor for Ralph, but—let’s be honest—Meta was lucky to have him. Jordan asked a lo...

Historically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change?  On today’s bite-sized episode, host Kasim Aslam is talking about his favorite topic (cue the sarcasm): funnels. Funnels haven’t functioned well traditionally in the Google ecosystem, so he hasn’t had much use for them. Until Google Performance Max. Now, not only is Kasim reth...

Finding the right people to work for you and with you is one of the most important—and intimidating—parts of running a business.  On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Shaina Weisinger, CEO and founder of Repurpose House , to talk about how to hire the right people to grow and scale your business. Shaina started her company because there was a huge market for...

Imagine if someone just handed you a list of every single tool you need to effectively measure the performance of your marketing.  On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down once again with Chris Mercer, founder of MeasurementMarketing.io . This time he’s got a whole tech stack he’s going to share with us from start to finish, the whole kit and caboodle. Seriously, he’s...

The only thing worse than not knowing how you failed is not knowing how you succeeded .  On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Chris Mercer, founder of MeasurementMarketing.io , to talk about getting leads and sales for your business through measurement. Kasim calls Mercer “one of the only non-posers in the attribution/measurement game online, the most importa...

Are you ready to shoot to the top of everybody’s awareness by leveraging someone else’s authority? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down again with the ingenious Dennis Yu , and he literally creates a mind-blowing ad from start to finish on the show . You can do it too—in just FIVE minutes for just ONE dollar a day with tools that are affordable and easy to use. If you’...

This prolific content creator has been coming up with evergreen marketing strategies for 25 years. And he literally gives them away for free . On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat with Dennis Yu, founder of Blitz Metrics and the most generous marketer in the world (according to Kasim). Dennis gives away content like “grannies handing out Costco samples.” When K...

What if you could combine great messaging with great audiences in a virtual nirvana of social ads with stunning results?  On today’s episode, Ralph Burns walks co-host Kasim Aslam through the Creative Lab deep dive research the Tier 11 team uses to acquire ideal customers at top of funnel. This deep dive includes looking at 16 sources of data to create messaging and avatars, which becomes the...

This Facebook Ad agency just crushed the iOS update like it didn’t even happen and got amazing results for a customer. How in the heck did they do it? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to talk about Facebook advertising as part of a much larger ecosystem. Just when people were afraid Facebook ads might be dead, NOPE. (If you’re new here, Kasim owns a Google Ads agen...

On today’s episode, Ralph gets interviewed by Jeff Mask about Ralph's new book, Virtual Boss . The guys geek out over human psychology together, talk about building trust and getting the most out of your team, and dig deep into what truly makes a leader great. Listen to the Ready to Lead Podcast Listen in for some encouragement and advice from a long-time (and well-respected) virtual leader. ...

As advertisers, iOS updates rocked our world this past year, and while  Facebook  took the fall, it was  Google  after all. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat about the  one  thing that’s going to change  every thing: Google Performance Max. Kasim, who is very careful with words after being accused of hyperbole, says, “This...

What in the heck is the metaverse  really , and why, how, and when will it matter to advertisers?    On today’s episode, host Kasim Aslam sits down again with Meta Solutions Architect, Owen Felsinger to talk about the metaverse. There’s a lot of chatter out there about what the metaverse  actually  is, and the concept and definition will continue to evolve. As Owen describ...

It’s not every day you get to hear ad campaign advice straight from the guy who makes all the magic happen at Meta.   On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Owen Felsinger, Solutions Architect at Meta, to talk about Conversions API and CAPI Gateway. What are the pros and cons of each? Which one is right for your business? What bugs are still getting worked out?...

If you’re running Google ads, you need to get on board with Performance Max  immediately .    On today’s episode, host Kasim Aslam sits down again with John Moran, Chief Strategist at  Solutions 8 , to dive even deeper into the goodness of Google Performance Max. These agency guys shoot straight—you don’t  need  an agency to deploy and manage this new tool, they say....

OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics Learn how bots can automate your lead flow from BotBuilders 7 Levels of Scale workbook Get Roland’s book,  Zero Down , FREE Find out your Leadership Trust Score at  Ready to Lead . Register for our free  Founders Board workshop   Thanks so much for joinin...

Google Smart Shopping was revolutionary, but this new change Google just made? It’s everything Smart Shopping should have been and more.    In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at  Solutions 8  and the smartest Google Ads guy on the planet. They’re talking about the biggest change to the Google Ads dashboard/ecos...

Don’t you hate it when you pour a ton of time and effort into a YouTube video only to get 15 views? Does it feel like it’s going to take  years  to grow your channel at the rate you’re going? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tom Breeze, expert YouTube strategist and owner of  Viewability , to talk about getting the absolute most out of your YouT...

OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics Learn how bots can automate your lead flow from BotBuilders 7 Levels of Scale workbook Get Roland’s book,  Zero Down , FREE Find out your Leadership Trust Score at  Ready to Lead . Register for our free  Founders Board workshop Mentioned in this episode: https...

LinkedIn is like a steady hum in the background of loud Facebook and TikTok ads, but if you do it right, there’s a way to get huge advertising wins on this platform.   In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with AJ Wilcox, founder of  B2Linked , a LinkedIn ad agency. Ralph calls AJ the Paul McCartney of LinkedIn, and Kasim says he’s not only the smartest Linked...

When Google makes another big change, it’s human nature for marketers and ad agencies to panic, but it’s actually going to be okay.   In today’s episode, host Kasim Aslam sits down with his business partner and unchallenged Google Expert of the Universe, John Moran, to talk about the future of Google Ads. And what exactly  is  the future of Google Ads? Performance Max. How do we kno...

Do YouTube ads beat the ads on  every  other platform  every  single time? That’s the bold claim today’s guest makes.   In this episode, host Kasim Aslam sits down with “the world authority on YouTube, foremost thought leader on omni-channel marketing, and really sharp cat”  Aleric Heck . Brutally honest Kasim admits he didn’t like Aleric at first, but he was just jea...

It’s human nature to freak out every time another change happens in the internet advertising world, but this time you really don’t need to. Trust us.    In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at  Solutions 8  and “smartest Google Ads guy in the whole wide world.” John is actually excited about this new Google change which means everythi...

When done right, influencer marketing can move the needle exponentially for your brand.   In today’s episode, host Kasim Aslam sits down with Justin Kline, co-founder of  Markerly , an agency that helps companies leverage influencer marketing to make their brand more human. Kasim admits that he’s been skeptical about influencer marketing as a traffic source and challenges Justin to chang...

Prior to the iOS update, it was easy to compare your ad performance on Facebook and Instagram. Now you’ve got to get creative.   If you missed Part 1 of co-hosts Ralph Burns and Kasim Aslam’s discussion with  Tier 11 ’s Angela Ponsford, check that out first. In today’s episode, the trio continues their chat about Instagram advertising and what you need to know to get the best results pos...

You know that building your Instagram following will help your business, but how does advertising really work on this platform?   In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at  Tier 11 , to talk about Instagram ads. “Instagram is a tough nut to crack from a paid...