Perpetual Traffic

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LinkedIn is like a steady hum in the background of loud Facebook and TikTok ads, but if you do it right, there’s a way to get huge advertising wins on this platform.   In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with AJ Wilcox, founder of  B2Linked , a LinkedIn ad agency. Ralph calls AJ the Paul McCartney of LinkedIn, and Kasim says he’s not only the smartest Linked...

When Google makes another big change, it’s human nature for marketers and ad agencies to panic, but it’s actually going to be okay.   In today’s episode, host Kasim Aslam sits down with his business partner and unchallenged Google Expert of the Universe, John Moran, to talk about the future of Google Ads. And what exactly  is  the future of Google Ads? Performance Max. How do we kno...

Do YouTube ads beat the ads on  every  other platform  every  single time? That’s the bold claim today’s guest makes.   In this episode, host Kasim Aslam sits down with “the world authority on YouTube, foremost thought leader on omni-channel marketing, and really sharp cat”  Aleric Heck . Brutally honest Kasim admits he didn’t like Aleric at first, but he was just jea...

It’s human nature to freak out every time another change happens in the internet advertising world, but this time you really don’t need to. Trust us.    In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at  Solutions 8  and “smartest Google Ads guy in the whole wide world.” John is actually excited about this new Google change which means everythi...

When done right, influencer marketing can move the needle exponentially for your brand.   In today’s episode, host Kasim Aslam sits down with Justin Kline, co-founder of  Markerly , an agency that helps companies leverage influencer marketing to make their brand more human. Kasim admits that he’s been skeptical about influencer marketing as a traffic source and challenges Justin to chang...

Prior to the iOS update, it was easy to compare your ad performance on Facebook and Instagram. Now you’ve got to get creative.   If you missed Part 1 of co-hosts Ralph Burns and Kasim Aslam’s discussion with  Tier 11 ’s Angela Ponsford, check that out first. In today’s episode, the trio continues their chat about Instagram advertising and what you need to know to get the best results pos...

You know that building your Instagram following will help your business, but how does advertising really work on this platform?   In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at  Tier 11 , to talk about Instagram ads. “Instagram is a tough nut to crack from a paid...

Want some tips for improving your Facebook ad campaigns straight from the mouths of the Meta guys?   If you didn’t listen to part 1 of this series, you have to do that now. Seriously. Now. We’ll wait. In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their brilliant chat with Sean Bedford, Solutions Engineer at  Meta , and Ben Lampert, Solutions Architect at Meta. They di...

It’s the day we’ve all been waiting for. Meta and Perpetual Traffic converge for the very first time.    In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with two of the smartest guys on the planet. Sean Bedford is  the  Solutions Engineer for Meta, and Ben Lampert is  the  Solutions Architect for Meta. They cover a whole lot of brilliant and importan...

A new bill was introduced this week that could literally take away your ability to be seen by your target audience.   In today’s episode, host Kasim Aslam shares his thoughts on the Verge article that came out this week:  “Democrats Unveil Bill to Ban Online ‘Surveillance Advertising.’”  Kasim, who is anti-partisan, is forced to get “mildly political” as he responds to this unsettli...

Is email dead, or can it be reinvigorated by content creators who want to connect and engage with their audience in a new way?     In today’s episode, host Kasim Aslam sits down with Jeff Kupietsky, CEO at  Jeeng , to discuss the future of email as a viable channel for brands and marketers. Jeeng is a platform for content creators to help them better engage and monetize their a...

In late 2021, TikTok took over as the #1 trafficked domain name in the world. How did this happen and what does it mean for marketers?   In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to discuss the future of video advertising. Kasim, who runs a Google ad agency and has a YouTube channel, is floored by the news that TikTok has surpassed Google as the number one domain. He’d...

Huge marketing opportunities await you in this new frontier of CTV, OTT, and programmatic advertising.   In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Dan Larkman. CEO and founder of  Keynes Digital , to discuss a paid traffic source they’ve never talked about on the podcast to date: connected TV (CTV). Dan, a self-proclaimed data geek, is a genius when it comes t...

If 2021 taught us anything, it’s that we always have to be prepared for bad stuff to happen.    In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to talk about what they learned this past year and how they’re going to take this knowledge into the future. Kasim says there will always be tumult and change. This doesn’t mean you hunker down in your bunker. It means you prepar...

It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.   In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with  Savannah Sanchez , a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Sava...

Digital ad agencies got their worlds rocked from every side in 2021. What do they need to know if they want to survive (and thrive in) 2022?     In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down once again with Nick Shackelford, founder and CEO of Structured Agency . Nick is uniquely positioned to talk about this because his agency saw so much growth and then so much...

There’s a structure for what works on Twitter, and today’s guest is sharing the secrets to his wild success in 2021 on this often overlooked platform.     In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Nick “The Shack” Shackelford, founder and CEO of Structured Agency . In February 2021, Nick’s competitive nature led him to bet a buddy he could get to 10k Twit...

What a wild year! Here at Perpetual Traffic, we navigated a lot of changes, learned a lot of new stuff, and had a whole lot of fun.   In today’s episode, we’ve pulled together some of our favorite clips from the podcast in 2021. You can imagine how hard it was to narrow it down to five episodes that resonated most with our audience. You’ll hear some brilliant insights from co-hosts Ralph Burn...

Everybody wants their clients to be happy, but it doesn’t just happen by default.    In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Taylor McMaster, Founder and Client Account Manager at DOT & Company . Taylor manages client relationships for digital marketing agencies, which means she’s basically every agency’s dream. As a customer advocate, she’s passionate a...

A whole lot of people run Google Ad campaigns without knowing if or why they’re working. There’s a simple way to find out.   In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 and #1 Google Ads guy in the world (according to Kasim), to talk about making sure you’re doing Google Ads right. John’s first piece of advice is to get your sales and market...

Not a lot of people are using this setter and closer sales model, but one successful CEO swears by it.    In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Loyd Hale, CEO of Healthcare Growth Network , to talk about high-end sales funnels and the setter/closer model of selling that has worked so well for him. Loyd says he’s in the business of creating order out of ch...

Advertising across multiple platforms (Facebook, Google, YouTube) is a brilliant idea, as long as you understand the key differences between them.     In today’s episode, Nick Miller, head of Tier 11 ’s Google division, shares the key tactics and strategies that have gotten great results for their customers. There are definitely synergies and crossovers between platforms, but you al...

Making mistakes with your Google Ad campaigns can be costly. Save time, money, and headaches with this brilliant advice from Google expert, John Moran.   In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 (and, according to Kasim, the best Google strategist in the entire world), to discuss tactical ways to upgrade your Google Ads campaigns by avoid...

As everybody knows, the iOS 14 update that requires permission to track users’ activity rocked the Facebook Ads world. What if there was a way to make things all better again?   In today’s episode, host Kasim Aslam shares his brilliant solution/hack to the Facebook Ads iOS nightmare. If you’re someone who lost a whole lot of money on your Facebook Ads campaign and you’re freaking out about wh...