Perpetual Traffic

The Tier11 team successfully lowered a client's cost of acquisition by 50% and increased their call volume by 4X. How did they do it? On today's episode, Ralph welcomes back Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into CBOs, TikTok Ads, and a case study where they lowered a customer's cost for acquisition by 50% and increased...

Are we headed down a recession path? If so, what happens to Google Ads during times of crisis?  On today's episode, Kasim goes through what he thinks will happen to Google ads during a recession. As someone who has been on the receiving end of a recession, Kasim believes it's better to be wrong and careful than right and foolish. This is exceptionally important since marketing and advertising...

Want to turn your ad campaigns into profit-generating machines? Avoid these 5 Google Ads mistakes most advertisers make. On today's episode, Ralph and Kasim discuss the 5 biggest mistakes you might be making with Google ads. If you're a CEO, CMO, Marketing Director, or a business owner and you'd like to know if the people running your ads are doing the right thing, this episode will help you do ju...

Want to create killer ads on TikTok? Stop thinking like an advertiser and start behaving like a content creator. On today's episode, Ralph and Kasim continue the TikTok advertising discussion with Savannah Sanchez.  The distinct audience targeting and ad development options on TikTok mean that ads on the platform are way ahead of Google and Facebook. And if you're already using Facebook adver...

TikTok advertising is pretty straightforward: Don't make ads - make TikToks. On today's episode, Ralph and Kasim sit down with Savannah Sanchez, a TikTok media buying and Ad creative expert, to talk about advertising on TikTok. The platform is growing like a weed, and according to Savannah, the future of advertising lies on the platform. But what about Google and Facebook? Well, TikTok overtook Go...

Did you know you can sell products directly through the social media feed? No purchase journeys, no redirects, a simple click-to-buy option is all you need. Today’s episode comes from our sister podcast, the Digital Marketer. Host Mark de Grasse sits down with Lauren Petrullo, one of the newest faculty members of the DigitalMarketer Academy to talk about the latest component of their eCommerce cer...

Struggling to identify and eliminate click traffic? Kasim and Ralph might have discovered an effective way to stop click farms from taking over your campaigns. In today's episode, Ralph and Kasim sit down to discuss exciting things going on with Google's Performance Max and how you can eliminate click traffic entirely.   We all know how destructive bots can be, especially now that they c...

Ralph sits down with Maria from the Tier 11 team to talk about how they saved a client's campaign with something called Conversion Architechture! LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Solutions 8  Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connect with Ralph and Kasim on Twitter OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a...

To build an in-house marketing team or to hire an agency? It doesn't matter. With these top tips, you're guaranteed to work with the top marketing experts in the space right now.  On today's episode, Ralph continues the discussion on questions to ask when hiring external agencies or building an internal marketing team. He breaks down the final set of questions that will propel your marketing...

Thinking of hiring a marketing agency, CMO, or building your own internal marketing team but don't know where to start?  On today's episode, Ralph tackles a topic that, surprisingly, has never been addressed on Perpetual Traffic - the questions to ask when hiring CMOs, external agencies, or building an internal marketing team.  For many entrepreneurs and CEOs, one of the most daunting ta...

Kasim and Ralph cover 2 nuggets that every digital advertiser needs! Download Ralphs Free PDF on Naming! OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics Learn how bots can automate your lead flow from BotBuilders 7 Levels of Scale workbook Get Roland's book, Zero Down , FREE Find out your Leadership Trust Score at Ready t...

Is Facebook advertising dead? Can advertisers still take advantage of its over 2 billion active users? On today's episode, Ralph and Kasim break down everything you need to know about Facebook ads and their effectiveness in 2022. The talk about the privacy controversies, what the algorithm used to be capable of, and what the latest iOS update means for Facebook users and advertisers alike.  T...

Is Google a monopoly? If so, how is its market power hurting marketing and advertising agencies? On today's episode, Kasim Aslam describes how Google's monopoly power allows it to weaponize data and charge money for traffic over and above normal auction rates.  About a decade ago, bloggers, marketers, and advertisers used to get by on organic traffic and internet advertising. Unfortunately, t...

Did you know that a percentage of your ad budget is lost to click fraud? On today's episode, Ralph and Kasim talk about the rise in click farming, how they create problems for PPC advertisers, and what online platforms are doing to take ongoing action against them. You may already know that entire businesses are built around generating fraudulent engagement and traffic on the internet. What you di...

Do you have plans to help your business survive the possibility of recession? If you are a clear-thinking business owner, it would be best to prepare for the worst. On today's episode, Ralph and Kasim talk about the prospect of an impending recession and how marketing agencies can survive — and even thrive during a market downturn.  Financial experts are continuously buzzing about the threat...

You want to get high-quality leads and conversions, but all you’re getting from your Performance Max campaign is fraudulent traffic? It’s actually the most common problem advertisers face when running PMax for lead generation. Here’s why fraudulent traffic is a bigger problem than we thought and how you can fix it for more authentic leads and conversions. You can read about the secret to lessen he...

Listen in to hear Ralph and Kasim's favorite tools to use in their business! OUR PARTNERS: Get a Free Month of Blogs from BKA Content Acquire, Engage, Expand, Reactivate - GetEmails 7 Levels of Scale workbook Get Roland’s book, Zero Down , FREE Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d li...

Adam Robinson is back with Ralph and Kasim to more about Adam's sneaky but legal way to improve your conversions. Get Adam's Killer Moneyback Offer OUR PARTNERS: Get a Free Month of Blogs from BKA Content Acquire, Engage, Expand, Reactivate - GetEmails 7 Levels of Scale workbook Get Roland’s book, Zero Down , FREE Register for our free Founders Board workshop Thanks so much for joining us this wee...

Ralph and Kasim sit down with Adam Robinson of GetEmails.com to talk about a sneaky, but legal way to improve your conversions. Get Adam's Killer Moneyback Offer OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics 7 Levels of Scale workbook Get Roland’s book, Zero Down , FREE Register for our free Founders Board workshop Than...

Find out more ways to get clients on the wrap-up episode to the interview with Steve Sims! OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics 7 Levels of Scale workbook Get Roland’s book, Zero Down , FREE Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Tra...

On this episode, Ralph and Kasim sit down with Steve Sims to talk about how you can get more clients with less leads! OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics 7 Levels of Scale workbook Get Roland’s book, Zero Down , FREE Find out your Leadership Trust Score at Ready to Lead . Register for our free Founders Board w...

Today’s episode is part 2 of a conversation with John Moran and Nick Miller. John Moran is Senior Strategist at Solutions 8 and Nick Miller is Director of Google Platforms at Tier 11. They share how Google Performance Max is changing their businesses, how there is a reduced focus on ROAS and CTR, and why you should get on board with Google Performance Max as early as possible. Resources Mentioned...

Listen in to this roundtable discussion with the head Google strategists at Tier 11 and Solutions 8! Our Partners Conversion Fanatics BKA Content Solutions 8 - The Best Google Ads Agency In The World  DigitalMarketer | Marketing Tools & Training Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTun...

Listen in to the second part of the interview with Ryan Levesque where he shares some more quiz funnel success stories -- and also why yours probably hasn't worked yet. Don't forget to join his Free Quiz Funnel Masterclass Resources Mentioned Free Masterclass Front Row Dads Our Partners Conversion Fanatics BKA Content Solutions 8 - The Best Google Ads Agency In The World  DigitalMarketer | Ma...

Today’s conversation is with internet marketing legend, Ryan Levesque. He’s the founder of the ‘Ask Method’ and shares how the last two decades of marketing has prepared him for this moment. Ryan details how marketers and businesses can respond to the changing digital landscape and also what businesses need to do in order to survive. He also covers how quiz funnels can be a total game changer for...