Perpetual Traffic

How much would you pay for a strategy that could double your revenue and increase your booked calls by 230%, all in 3 months?  On today's episode, Ralph breaks down a recent case study where they helped a client increase their booked calls by 230%, drop the cost per booked call by 54%, and increase their revenue by 107%, all in less than 3 months. This exact framework is what they use at Tier...

Want to get the most out of Black Friday and Cyber Monday? Stop having big sales offers every month.   On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss Black Friday and Cyber Monday marketing. According to Savannah, Black Friday remains one of the busiest shopping days of the year. However, the season's relevance is o...

What are you doing with your marketing to prepare for Black Friday and Cyber Monday? On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss marketing ideas to help you conquer Black Friday and Cyber Monday.  Black Friday and Cyber Monday - two of the most important shopping days are quickly approaching. Smart marketers know the...

What is a "pixel-less" ad campaign? On today's episode, Kasim talks to Depesh Mandia, a wicked smart Facebook ads expert and the founder of SM Commerce. They discuss a new way of running ads - what Depesh calls PTSD. If you've been running Facebook ads for the last 12 months, you've probably encountered a Pixel-less Traffic System Design (PTSD). This is essentially an ad formula that doesn't need...

What type of content performs well on TikTok? On today's episode, Ralph and Kasim continue their TikTok for artists discussion with Dana Fitzpatrick from Moxi Group. Dana shares some pretty impressive results from their TikTok ad campaigns. In just two weeks, spending $60 a day, Dana and her team managed to 5X a client's TikTok views from 200,000 to a million. They also used the same strategy to i...

What exactly makes TikTok perfect for artists? On today's episode, Ralph and Kasim discuss TikTok for artists with Dana Fitzpatrick from Moxi Group, a full-service social media management and advertising agency. What's interesting about Dana is that she's only been in the TikTok space for less than six months, and she's already driving results for her clients.  Whether you're a singer, songwr...

Want to know how to build an exciting personal brand in a few easy, actionable steps? On today's episode, Kasim sits down with former TV personality and serial entrepreneur Willie Robertson to talk about Willie's biggest failures, successes, and the key elements of building a strong personal brand.  Willie believes authenticity is the answer to credibility. Gone are the days when people admir...

What can Duck Dynasty's Willie Robertson teach you about marketing and running a profitable e-commerce brand? On today's episode, Kasim talks to Willie Robertson, the current CEO of the Duck Commander and a TV personality best known for his appearances on the reality TV series Duck Dynasty. The duo met at the Commitment Summit in Costa Rica, where Willie made a massive impression on the audience w...

What can you do right now to improve ad performance on Meta platforms? On today's episode, Ralph and Kasim break down the main takeaway from Meta's Performance Marketing Summit - the Performance 5 framework. The framework is Meta's new set of best practices for marketers wanting to maximize ad performance on Facebook and Instagram. As Ralph explains, Performance 5 aligns with what we've come to ex...

What is the future of Meta advertising - and is it time for marketers to start embracing AI?  On today's episode, Ralph and Kasim share the main takeaways from the inaugural Meta Performance Marketing Summit. Ralph attended the invite-only event designed for market leaders in the performance marketing space.  Everybody seems to believe Meta is in crisis. For the first time ever, the comp...

Do you have a limited advertising budget? Wondering how to get the most out of Performance Max without breaking the bank? In today's episode, host Kasim Aslam sits down with Regina Bellows to continue the discussion on successfully running ads on a limited budget. Regina and her team have discovered a way to essentially trick Google into making a smart shopping campaign inside Performance Max. Kas...

Is it possible to run paid ads and drive results on a shoestring budget? On today's episode, host Kasim Aslam sits down with Regina Bellows to discuss one of the most commonly asked questions about Google ads - how to successfully run ads on a limited budget. Regina is the Executive Director at Starter PPC and one of the longest-serving managers at Solutions 8.  Advertising on a limited budge...

Imagine what it would be like if your brand could be everywhere all the time. Think of all the marketing power this would give you.  On today's episode, Ralph and Kasim continue the discussion on Kasim's "digital herpes" marketing strategy - a term that represents the ability to appear wherever your potential clients are.  All Marketers want the same thing: To stay top of mind and connec...

What if we told you there was a way to dominate your market across all social channels, and you only needed to invest an hour a week?  On today's episode, Ralph and Kasim break down one of Kasim's most effective marketing strategies - "digital herpes." The term represents the ability to appear wherever your potential clients are.  To contract "digital herpes," you need consistency and di...

Apple is rumored to be getting into the paid advertising space. What will their entry mean for Google and Facebook's duopoly? On today's episode, Kasim talks about Apple's potential entry into the advertising game - and why he believes the iOS update is a smokescreen for Apple's advertising ambitions. Facebook and Google have dominated the paid advertising space for far too long. However, their re...

What would you do if you lost everything and only had $10,000 to start over? On today's episode, Ralph and Kasim go a little bit off script. Instead of the usual traffic and conversion conversations, the duo talks about a very uncomfortable topic - starting over after losing everything. Losing everything is not a fun thing to contemplate. But for so many people out there, starting over is a sad an...

What do you do when you 4x a customer's booked calls, but the prospects don't show up for the calls? On today's episode, Ralph and Kobi Topaz continue their discussion on how the Tier11 team lowered a customer's acquisition cost by 50% and increased their call volume by 4X. Even with such impressive numbers, the battle was still not over. Prospects were booking calls but not showing up for meeting...

The Tier11 team successfully lowered a client's cost of acquisition by 50% and increased their call volume by 4X. How did they do it? On today's episode, Ralph welcomes back Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into CBOs, TikTok Ads, and a case study where they lowered a customer's cost for acquisition by 50% and increased...

Are we headed down a recession path? If so, what happens to Google Ads during times of crisis?  On today's episode, Kasim goes through what he thinks will happen to Google ads during a recession. As someone who has been on the receiving end of a recession, Kasim believes it's better to be wrong and careful than right and foolish. This is exceptionally important since marketing and advertising...

Want to turn your ad campaigns into profit-generating machines? Avoid these 5 Google Ads mistakes most advertisers make. On today's episode, Ralph and Kasim discuss the 5 biggest mistakes you might be making with Google ads. If you're a CEO, CMO, Marketing Director, or a business owner and you'd like to know if the people running your ads are doing the right thing, this episode will help you do ju...

Want to create killer ads on TikTok? Stop thinking like an advertiser and start behaving like a content creator. On today's episode, Ralph and Kasim continue the TikTok advertising discussion with Savannah Sanchez.  The distinct audience targeting and ad development options on TikTok mean that ads on the platform are way ahead of Google and Facebook. And if you're already using Facebook adver...

TikTok advertising is pretty straightforward: Don't make ads - make TikToks. On today's episode, Ralph and Kasim sit down with Savannah Sanchez, a TikTok media buying and Ad creative expert, to talk about advertising on TikTok. The platform is growing like a weed, and according to Savannah, the future of advertising lies on the platform. But what about Google and Facebook? Well, TikTok overtook Go...

Did you know you can sell products directly through the social media feed? No purchase journeys, no redirects, a simple click-to-buy option is all you need. Today’s episode comes from our sister podcast, the Digital Marketer. Host Mark de Grasse sits down with Lauren Petrullo, one of the newest faculty members of the DigitalMarketer Academy to talk about the latest component of their eCommerce cer...

Struggling to identify and eliminate click traffic? Kasim and Ralph might have discovered an effective way to stop click farms from taking over your campaigns. In today's episode, Ralph and Kasim sit down to discuss exciting things going on with Google's Performance Max and how you can eliminate click traffic entirely.   We all know how destructive bots can be, especially now that they c...

Ralph sits down with Maria from the Tier 11 team to talk about how they saved a client's campaign with something called Conversion Architechture! LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Solutions 8  Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connect with Ralph and Kasim on Twitter OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a...