Performance Delivered

Your demand gen engine will determine your business’s success... or failure. But you don’t need unlimited resources in order to turbocharge your engine’s ROI. There are just three key elements to any winning strategy: People, Tech, and Alignment. Get those right and you’re off to the races. Lauren McCormack knows how to get these elements dialed in. The VP of Marketing at BuildFire is an award-win...

With all the buzz around the Metaverse, what are the opportunities for your brand to expand and find success in this growing, virtual space?   Luxury and global brands like Gucci and Nike have been early adopters in the Metaverse marketplace. But, with a critical mass of users spending an increasing amount of time, and currency, plugged in and purchasing virtual products, there are endless ways in...

How can you expand your brand with digital marketing?    What has caused well-known brands to fall out of favor with their target customers?    How can you use digital to accelerate marketing feedback and adapt to your customers?    David Cunningham, President of Brand Partnerships at MySureFit, is a 20-year veteran of some of the biggest names in the apparel industry. He shares lessons and case s...

Everyone is looking for better ways to convert – and keep – prospects as customers. In this episode, we are pleased to welcome someone who has valuable insights into just that.   Scott King is the Head of Marketing at Krista Software, an intelligent automation platform company. Scott helps enterprise software companies build better content and tell better value-based stories that create life-long...

For everyone out there who sells products and services, we have a special conversation with best-selling author and Master Level Certified Profit First Professional Cyndi Thomason. Cyndi is also the Founder and President of Bookskeep, a worldwide bookkeeping and consulting services company. She knew there had to be a way to help her struggling clients create more cash flow and the Profit First tec...

Everything a company does influences their brand. Every single touchpoint a company has in the world becomes part of their brand identity. And, with the world becoming increasingly more digital, those touch points are increasingly more digital as well.   You need to think digital first when designing or updating your brand. There are a multitude of technical considerations for digital branding fro...

Are you tired of stressing over hourly billing for your services? Feeling like your income is limited by the hours in a day? Dread going back to clients for change orders and having to explain why you’re going to be over budget?   There is a better way: Value Based Pricing   Jonathan Stark is on a mission to rid the world of hourly billing. The author and former software developer details how you...

The B2B sales process is becoming ever more like that of B2C sales. Behind this long-term trend is the understanding that the people behind B2B buying decisions are behaving more and more the way they do as B2C buyers. All of this makes my conversation with Bryant Lau all the timelier and more important for anyone involved in B2B marketing.   Bryant is the Head of Demand at Flockjay, a business se...

Too often, sales development reps are tied up chasing leads instead of being able to qualify them. The ability to structure the marketing/sales lead generation in a more efficient and effective way is the key to creating the opportunity for exponential growth. A key that Scott Logan holds as the VP of Marketing for Kronologic.   Scott has spent 15 years in both B2B sales AND marketing roles and 7...

If done correctly, brand marketing can boost the success of your organization’s performance marketing efforts. Educating prospects from the beginning reduces friction in the sales funnel and shortens the time between lead and opportunity. Aligning the work of these two teams, brand marketing and performance marketing, is the smart approach to getting more out of your company’s messaging.   InVia R...

Trying out a new recipe in the kitchen often requires working with new ingredients, learning new techniques, as well as a healthy dose of trial and error. Sometimes you come away with a delicious meal and sometimes you’re left with lessons of what to do, or not to do, next time.   VP of Marketing at OneDay, and cooking enthusiast, Carter Severns shares his expertise in startup marketing and the si...

Most companies build a sales team and expect them to self-generate leads; few have an efficient method to feed their sales pipeline.   Today’s guest, Ian Bellais, spearheads the partner marketing efforts as VP of Business Development at Verified First. With over 20 years of experience creating thriving, robust pipelines and revenue streams, Ian shares the power of partner marketing and what it tak...

Personalizing the customer experience is the smartest way to improve retention, add value, and increase revenue. But how do you collect the right data, and how do you use it intelligently to create highly relevant experiences across the entire customer journey?   Brian Border is the Head of Marketing for JustAnswer, the leader in connecting customers to professional services experts. JustAnswer is...

Going to market with your product, service, or experience is the most important moment in your company’s development. Deciding HOW to get there is critical.   Dirk Schart is the CMO and President of RE’FLEKT. A brand and growth leader and creator of the Tech Circle community, Dirk understands how to bring complex products to the right markets. While most companies only focus on a single lane of th...

There is often a lot of uncertainty surrounding social media marketing, especially among B2B companies. There is the time crunch to create content for the various platforms. The pressure to keep up with other brands. And questions about future trends.   Kathy Dunlay helps bring clarity and direction to companies looking to maximize their social media efforts. The Founder of New England Sales &...

Getting your brand awareness to the tipping point will have the greatest impact on future sales.   How to get there can be a mystery. Too many marketing execs focus on sales and demand gen rather than efforts that engage your target market and warm them up before they enter the sales pipeline.   Angus Robertson is the CMO at Chief Outsiders. He helps companies accelerate growth by building their b...

Marketing success is no longer simply measured by filling the sales pipeline.   Marketing teams are increasingly responsible for revenue generation. Businesses that can align their marketing and sales efforts will succeed, and those whose teams are misaligned will suffer and fail.   How can you ensure alignment and, ultimately, growth? Our guest, VP of Global Revenue Marketing for ActiveCampaign,...

Where should you start when building out an early-stage marketing team?   What will be the best use of your resources?   And, once you are rolling, how do you know when to scale up?   It’s a mistake to try to emulate a large marketing org from the beginning.   Our guest, Daniel Rodriguez, is an experienced marketing executive and entrepreneur. In both VP of Marketing and CMO roles for startups, Da...

Many early-stage companies make the mistake of jumping right into performance marketing – using paid advertising to try and generate sales and grab market share. They fail to invest in building their brand first. The result is that their marketing is less effective because there is insufficient brand awareness, reputation, or loyalty to convert potential customers.   Jean-Michel Boujon is a vetera...

Don’t overlook the importance of investing in your expansion sales pipeline.   New business is important for any company, but conversion rates are often low and closing timelines can be drawn out.   Expanding business with existing clients is key to growth, and it requires its own set of considerations and tactics.   In this episode, Chris Willis gives a comprehensive guide to expansion marketing....

Whether you are a startup or established company, building your marketing team is the most critical factor in determining success or failure.  Knowing how to build a high-performance team isn’t difficult, and it doesn’t have to be a gamble.  Dennis Behrman is a Vice President of Marketing and Growth with extensive experience creating marketing teams for a variety of different businesses and object...

Today on the show we welcome Michael O’Connell, Vice President of Marketing at AnyRoad to talk with us about how to use experiential marketing to create 1st-party data collection for digital marketing. Experiential marketing is when brands use experiences to invite customers to experience the brand.  Michael is a B2B marketing and demand generation professional specializing in leveraging data and...

On this episode of Performance Delivered, we welcome guest Keith Hagen to talk with us about powering incremental improvements with insights. Keith is the Vice President of Digital Marketing at SelectHub. SelectHub offers a streamlined solution to company stakeholders for enterprise software product evaluation, vendor sourcing, and IT procurement.  Keith says, “getting the customer insights as to...

Your ideal B2B customers are inundated with marketing material.   You’re tired of wasting resources on spray-and-pray marketing.   How do you cut through the clutter and get in front of the right people at the right time with the right message?   Miguel Adao joins us on this episode to explain how you can revamp your marketing to better connect with your ideal customers. The Senior Vice President...

On this week’s episode of the Performance Delivered Podcast, we talk to Kirby Wadsworth, Chief Marketing Officer at Ionir. Kirby has more than two decades of marketing leadership in both large enterprises and smaller startups with experience in targeting, segmentation, and ICP. Today, we’re talking to him about effective ways to approach targeting. Kirby says, “It doesn’t matter how many leads you...