Performance Delivered

Email marketing has become so much white noise because too many companies are failing to implement smart strategies.  They don’t know who is on their listservs so they can’t target content  They create content that is too long and detailed  They jump right into the sale before establishing credibility  Sam Erdheim, VP of Marketing at GuidePoint Security, has over two decades of marketing experienc...

Secure more sales meetings while cutting the cost of inhouse sales development reps?   It’s a no-brainer for any company looking to succeed in our increasingly remote work environment.   airSales CEO Jeremy Camilloni has helped businesses crack the code of remote selling and can do the same for you. On this episode, he dives into detail on everything you don’t yet know but need to, including: How...

Too many brands are trying to keep up with competitors and fail to differentiate.   Too many brands are getting lost in the digital clutter.   Don’t be one of the too many brands.   Martin Pazzani is a veteran of the marketing and brand building industry. His experience managing some of the world’s largest and most iconic brands has given him unmatched insight into what works... and what trends to...

We all know the importance of networking and building connections when you are growing your business.   But how can you leverage that network to successfully market your product for you?   Annie Davis, CMO at Legends Boxing, has tapped into their existing client base to help the company grow and franchise gyms nationwide. Member created content is now 99% of Legends’ online marketing.   Get in the...

B2B selling has become increasingly difficult as buyers have become increasingly resistant to outreach and other marketing efforts.   Buyers want to spend less time with vendors and educate themselves before making purchasing decisions.   Companies that don’t evolve with changes in buyer’s behavior will lose out on revenue potential and market share.   Guest Sandra Moran is the CMO at WorkForce So...

The role of influencers in marketing is an untapped resource across all B2B industries.   Leveraging these experts and thought leaders to build your brand is a competitive advantage that simply cannot be wasted.   Fortunately, guest Patrick Ward is here to help listeners set up and succeed with B2B influencer partnerships. The VP of Marketing at Rootstrap explains: How to identify influencers your...

You would want to have a solid foundation if you were building your house.   The same goes for building your demand gen. If it isn’t solid, your revenue returns will be shaky.   Guest Deidre Hudson is the CMO at Payability, a financing solutions company for ecommerce sellers. She breaks down her 4 Pillars of Digital Demand Generation and how you can build up the right: people, processes, programs,...

Your demand gen engine will determine your business’s success... or failure. But you don’t need unlimited resources in order to turbocharge your engine’s ROI. There are just three key elements to any winning strategy: People, Tech, and Alignment. Get those right and you’re off to the races. Lauren McCormack knows how to get these elements dialed in. The VP of Marketing at BuildFire is an award-win...

With all the buzz around the Metaverse, what are the opportunities for your brand to expand and find success in this growing, virtual space?   Luxury and global brands like Gucci and Nike have been early adopters in the Metaverse marketplace. But, with a critical mass of users spending an increasing amount of time, and currency, plugged in and purchasing virtual products, there are endless ways in...

How can you expand your brand with digital marketing?    What has caused well-known brands to fall out of favor with their target customers?    How can you use digital to accelerate marketing feedback and adapt to your customers?    David Cunningham, President of Brand Partnerships at MySureFit, is a 20-year veteran of some of the biggest names in the apparel industry. He shares lessons and case s...

Everyone is looking for better ways to convert – and keep – prospects as customers. In this episode, we are pleased to welcome someone who has valuable insights into just that.   Scott King is the Head of Marketing at Krista Software, an intelligent automation platform company. Scott helps enterprise software companies build better content and tell better value-based stories that create life-long...

For everyone out there who sells products and services, we have a special conversation with best-selling author and Master Level Certified Profit First Professional Cyndi Thomason. Cyndi is also the Founder and President of Bookskeep, a worldwide bookkeeping and consulting services company. She knew there had to be a way to help her struggling clients create more cash flow and the Profit First tec...

Everything a company does influences their brand. Every single touchpoint a company has in the world becomes part of their brand identity. And, with the world becoming increasingly more digital, those touch points are increasingly more digital as well.   You need to think digital first when designing or updating your brand. There are a multitude of technical considerations for digital branding fro...

Are you tired of stressing over hourly billing for your services? Feeling like your income is limited by the hours in a day? Dread going back to clients for change orders and having to explain why you’re going to be over budget?   There is a better way: Value Based Pricing   Jonathan Stark is on a mission to rid the world of hourly billing. The author and former software developer details how you...

The B2B sales process is becoming ever more like that of B2C sales. Behind this long-term trend is the understanding that the people behind B2B buying decisions are behaving more and more the way they do as B2C buyers. All of this makes my conversation with Bryant Lau all the timelier and more important for anyone involved in B2B marketing.   Bryant is the Head of Demand at Flockjay, a business se...

Too often, sales development reps are tied up chasing leads instead of being able to qualify them. The ability to structure the marketing/sales lead generation in a more efficient and effective way is the key to creating the opportunity for exponential growth. A key that Scott Logan holds as the VP of Marketing for Kronologic.   Scott has spent 15 years in both B2B sales AND marketing roles and 7...

If done correctly, brand marketing can boost the success of your organization’s performance marketing efforts. Educating prospects from the beginning reduces friction in the sales funnel and shortens the time between lead and opportunity. Aligning the work of these two teams, brand marketing and performance marketing, is the smart approach to getting more out of your company’s messaging.   InVia R...

Trying out a new recipe in the kitchen often requires working with new ingredients, learning new techniques, as well as a healthy dose of trial and error. Sometimes you come away with a delicious meal and sometimes you’re left with lessons of what to do, or not to do, next time.   VP of Marketing at OneDay, and cooking enthusiast, Carter Severns shares his expertise in startup marketing and the si...

Most companies build a sales team and expect them to self-generate leads; few have an efficient method to feed their sales pipeline.   Today’s guest, Ian Bellais, spearheads the partner marketing efforts as VP of Business Development at Verified First. With over 20 years of experience creating thriving, robust pipelines and revenue streams, Ian shares the power of partner marketing and what it tak...

Personalizing the customer experience is the smartest way to improve retention, add value, and increase revenue. But how do you collect the right data, and how do you use it intelligently to create highly relevant experiences across the entire customer journey?   Brian Border is the Head of Marketing for JustAnswer, the leader in connecting customers to professional services experts. JustAnswer is...

Going to market with your product, service, or experience is the most important moment in your company’s development. Deciding HOW to get there is critical.   Dirk Schart is the CMO and President of RE’FLEKT. A brand and growth leader and creator of the Tech Circle community, Dirk understands how to bring complex products to the right markets. While most companies only focus on a single lane of th...

There is often a lot of uncertainty surrounding social media marketing, especially among B2B companies. There is the time crunch to create content for the various platforms. The pressure to keep up with other brands. And questions about future trends.   Kathy Dunlay helps bring clarity and direction to companies looking to maximize their social media efforts. The Founder of New England Sales &...

Getting your brand awareness to the tipping point will have the greatest impact on future sales.   How to get there can be a mystery. Too many marketing execs focus on sales and demand gen rather than efforts that engage your target market and warm them up before they enter the sales pipeline.   Angus Robertson is the CMO at Chief Outsiders. He helps companies accelerate growth by building their b...

Marketing success is no longer simply measured by filling the sales pipeline.   Marketing teams are increasingly responsible for revenue generation. Businesses that can align their marketing and sales efforts will succeed, and those whose teams are misaligned will suffer and fail.   How can you ensure alignment and, ultimately, growth? Our guest, VP of Global Revenue Marketing for ActiveCampaign,...

Where should you start when building out an early-stage marketing team?   What will be the best use of your resources?   And, once you are rolling, how do you know when to scale up?   It’s a mistake to try to emulate a large marketing org from the beginning.   Our guest, Daniel Rodriguez, is an experienced marketing executive and entrepreneur. In both VP of Marketing and CMO roles for startups, Da...