Performance Delivered

Is programmatic advertising your next powerful marketing tool?   Programmatic advertising uses AI to automatically place ads…   But many business owners don’t understand how to get the most out of it…   Mary Ann Pruitt is here to demystify programmatic advertising and help you leverage it to reach the audience you want.   Listen to learn: The role of programmatic advertising in a media plan Is pro...

When you don’t have a huge budget, great content is essential… Holly Daniels Christensen knows this well.  She founded her jewelry business, Dune Jewelry & Co, with no money—and propelled it into a worldwide brand. Holly found that compelling content could generate leads and position her brand as an authority… And with the right content, you don’t need thousands of dollars to see results. In t...

A clear brand narrative is essential to your bottom line…   But how do you craft a narrative that appeals to consumers?   And how do you keep this brand consistent across channels?   Karen Schmidt is here to give you an inside look at building a successful brand narrative and share how her company, Schmidt Brothers Cutlery, uses a narrative to stand out from the competition.

What separates companies that succeed on Amazon from the rest?   When you’re launching a product in a saturated product category, it’s hard to stand out from the competition…   But if you know the right strategies, you can rise to the top…   Fernando Campos, co-founder of MarketplaceOps, is here to share how he helps brands supercharge growth on Amazon.   We’ll cover: How to get reviews (even when...

Want to save time, money, and energy?   When you start with strategy instead of tactics, everything becomes easier.   You can stop wasting time & money trying to find inaccurate solutions…   And all it takes is understanding the problem before you try to solve it.    Ron Farnum is here to share how you can implement strategy in your business—and avoid the common mistakes business owners make w...

What should small businesses focus on when they are not resource-rich?   When resources are scarce, it’s hard to know where to allocate them…   But with the power of alignment and a meaningful brand, it becomes easy…   Brad Day of HELM Boots left a 16-year career at Adidas to enter the startup world…   In this episode, he shares the strategies that led his small direct-to-consumer business to surv...

Business development has changed rapidly over the last two years…   It can be hard to know if you’re making the right moves to grow…   You’re not sure how to get invited for a pitch—or maybe you’re not sure which pitches are even worth your time…   What are the top agencies of today doing to build referral networks that produce an ongoing flow of opportunities?   Amy Mierzwinski of WHITE64 is here...

What makes a hit product?   And how do you take your idea from its inception…   To being sold by major retailers?   In this episode, I’m joined by Tim Swindle, a seasoned entrepreneur who has launched multiple companies in the toy, game, and novelty space.   Tim is going to walk you through the process of creating and selling his products.   He’ll also discuss: How to capitalize on online trends t...

What trends can we expect from Q4 2022?   The holiday season is a crucial opportunity for brands…   You can’t afford to get your approach wrong this year…   But what are the most up-to-date strategies to win sales and stand out in the market?   In this episode, I’m joined by Elaine Kwon for a deep dive into retail trends and expectations for Q4 2022.   We’ll also discuss: How to create sales witho...

Are you tapping into the full potential of zero and first-party data?   Zero and first-party data are eclipsing third-party data…   When brands use this data strategically, they can drive more sales and acquire more customers because they know exactly who they’re selling to.   But a majority of brands are missing out on this opportunity—are you one of them?   Sean Simon, founder of Cogent, is here...

Content creators are the entrepreneurs of the future…   And user-generated content has enormous potential in the influencer marketing space…   With user-generated content done right, you can drive exponential conversions…   But many brands don’t understand how to make user-generated content that works.   Daniel Salcedo, the founder of Bolder, is here to give you an inside look at user-generated co...

These days, you NEED to master omnichannel… But many brands go wrong in their approach… The thing is, being a leader in physical retail doesn’t guarantee online success. You need to understand the customer’s path to purchase in the digital world so you can optimize for maximum sales. Scott Benedict of digital commerce company WhyteSpyder is here to break down best practices for omnichannel. We’ll...

Does your marketing work? Many companies produce marketing content that looks great but doesn’t get results. But what is the secret to converting leads with marketing? And how can you sync your marketing with your financial model? John Harlow, a seasoned CEO and consulting leader, is here to share a CEO’s view of marketing partnerships. Listen to learn: Why you need to reduce leads to grow convers...

Consumer behavior can give you powerful insights on your business… When you analyze the purchase behavior of your best customers… Your next growth and acquisition strategies become clear… And you can tailor your marketing to maximize advertising efficiency… Jim Davis of clothing brand Buck Mason is here to show you how to read consumer purchase behavior so you can drive sales and convert leads int...

Is it time for a rebrand?   Whether you need to refresh outdated content…   Reflect changes in your scale…   Or fix branding mistakes keeping you stagnant…   Getting your rebrand right can impact your bottom line.   My guest Dorit Baxter, Chief Marketing Officer at Connect America, is a marketing professional with 20+ years of experience developing corporate and product brand identities.    Listen...

Value pricing puts you in charge…   Equalizing the playing field between you and your customer…   But how do you price your services so you and your clients get the best value?   Julie Cohen is the Founder and CEO of Across the Pond, a global creative agency helping tech brands create a better world.   Julie believes that culture is the key to a successful business—and that value pricing establish...

Are your marketing tactics really converting clients?   Without data, it’s all guesswork.   You might be wasting thousands of dollars on a campaign that doesn’t bring in revenue.   My guest, Tim Luukkonen, is here to fix that.    He’s going to show you how to tell a compelling marketing story with data…   So you can make informed decisions to get prospects through your pipeline.   In this episode,...

SEO is crucial for driving leads to your website and converting them to clients.   But too many people leave SEO as an afterthought…   And lose clients to sites who put optimization first.   In this episode, Rich Guth reveals why SEO needs to be part of your messaging from the beginning.   Rich is an SEO expert with 25+ years in marketing. Listen to him break down his winning SEO research process—...

Email marketing has become so much white noise because too many companies are failing to implement smart strategies.  They don’t know who is on their listservs so they can’t target content  They create content that is too long and detailed  They jump right into the sale before establishing credibility  Sam Erdheim, VP of Marketing at GuidePoint Security, has over two decades of marketing experienc...

Secure more sales meetings while cutting the cost of inhouse sales development reps?   It’s a no-brainer for any company looking to succeed in our increasingly remote work environment.   airSales CEO Jeremy Camilloni has helped businesses crack the code of remote selling and can do the same for you. On this episode, he dives into detail on everything you don’t yet know but need to, including: How...

Too many brands are trying to keep up with competitors and fail to differentiate.   Too many brands are getting lost in the digital clutter.   Don’t be one of the too many brands.   Martin Pazzani is a veteran of the marketing and brand building industry. His experience managing some of the world’s largest and most iconic brands has given him unmatched insight into what works... and what trends to...

We all know the importance of networking and building connections when you are growing your business.   But how can you leverage that network to successfully market your product for you?   Annie Davis, CMO at Legends Boxing, has tapped into their existing client base to help the company grow and franchise gyms nationwide. Member created content is now 99% of Legends’ online marketing.   Get in the...

B2B selling has become increasingly difficult as buyers have become increasingly resistant to outreach and other marketing efforts.   Buyers want to spend less time with vendors and educate themselves before making purchasing decisions.   Companies that don’t evolve with changes in buyer’s behavior will lose out on revenue potential and market share.   Guest Sandra Moran is the CMO at WorkForce So...

The role of influencers in marketing is an untapped resource across all B2B industries.   Leveraging these experts and thought leaders to build your brand is a competitive advantage that simply cannot be wasted.   Fortunately, guest Patrick Ward is here to help listeners set up and succeed with B2B influencer partnerships. The VP of Marketing at Rootstrap explains: How to identify influencers your...

You would want to have a solid foundation if you were building your house.   The same goes for building your demand gen. If it isn’t solid, your revenue returns will be shaky.   Guest Deidre Hudson is the CMO at Payability, a financing solutions company for ecommerce sellers. She breaks down her 4 Pillars of Digital Demand Generation and how you can build up the right: people, processes, programs,...