Performance Delivered

If you’re not using incrementality, your competitors are… Trevor Testwuide is here to break down marketing attribution and incrementality measurement. Trevor is the co-founder and CEO of Measured, the only measurement and optimization platform powered by incrementality. An expert and pioneer in marketing attribution, Trevor believes incrementality is more effective at last touch for showing brands...

Why do LinkedIn ads crush Facebook, Twitter, TikTok, and Instagram for return on advertising spend? When it comes to B2B social ads, my guest Ryan Draving believes that LinkedIn is the most effective platform—and in this episode he’ll share why. As the co-founder and head of strategy at The Moving Company, Ryan collaborates with B2B marketing teams to drive MQLs, SQLs, and revenue. He’ll cover: Wh...

What size influencer should companies work with? Bill Hildebolt is the CEO of gen.video, a premier performance-based influencer marketing platform that enables creative and video storytelling to drive conversation and inspire e-commerce purchases. In this episode, he’ll share what brands need to know about working with influencers, including: The difference between nano, micro, and macro influence...

TikTok is impossible to ignore… It’s changing the way people consume content online… So how can brands use it as a growth strategy? My guest Morry Mitrani currently leads the growth and marketing team at Citizen. He was the first growth marketing hire at Bumble, where he built the team from early stage to post-IPO.  In this episode, he’ll share what brands need to know about TikTok, including: Set...

How can you balance performance and brand to achieve full funnel efficacy? My guest Christian Jones is the SVP of Marketing and Client Development at Hawthorne Advertising.  He has over 20 years of proven success in marketing, creative, business development and technology.  In this episode, he’ll cover the crossover between brand and performance, including: Keeping customers engaged with your bran...

How can marketers drive full funnel impact with revenue systems? My guest Ahin Thomas is the VP of Revenue Operations at LeagueApps. In this episode, he’ll share his guide to revenue systems, including: What is revenue operations? How to determine which campaigns will drive revenue The model that has the most impact for 98% of companies And more

Why should content writers embrace AI? Nancy Shenker, CEO of theONswitch, is here to discuss her new book about AI for writers. Nancy will share how AI will shape the future of content writing and what today’s writers can do to adapt to this emerging technology. She’ll cover: Why AI should be called “assistive intelligence” The top apps writers should know The skills writers need to succeed with A...

Which channels should you leverage to grow your personal brand? With the right personal brand strategy, you can outpace corporate marketing efforts and see exponential results… Carson Morell is the co-founder and COO of Arcbound, one of the fastest growing personal branding marketing firms. In this episode, he’ll break down how you can get started with a personal brand, including: Where to build y...

Many companies focus on product and forget about the value of brand… But when you rethink your approach to brand, you can transform your company… My guest, Kevin Susman, is the VP of Brand and Communications at MATRIXX Software. In this episode, he’ll share his expertise on commercial innovation, digital transformation, and strategy. He’ll cover: The difference between “new” and “innovative” How b...

Automation is here to stay… But how is it impacting the field of digital marketing? Frederick Vallaeys, co-founding CEO of Optmyzr, the leading and award-winning PPC management platform, is here to share his insight. He’ll cover: Why automation is good for advertising The risks associated with PPC automation How to maximize your ROI on advertising Does ChatGPT impact PPC? Automation layering  And...

Is your brand missing out on this growth opportunity? The US Hispanic population is one of the largest markets today… It’s time for brands to develop culturally relevant marketing to appeal to this growing demographic… My guest Hernan Tagliani is the president of The Group Advertising, a multicultural, multidisciplinary advertising and digital marketing agency.  In this episode, he’ll share how he...

How can you leverage technology automation to improve client service and productivity within your legal business? Ron Latz, VP of Sales and Customer Success at Mockingbird, is here to share his insight. At Mockingbird, Ron helps attorneys and law firms maximize revenue growth for digital marketing, advertising, and strategic consulting services.  In this episode, he’ll share the must-know software...

When it comes to advertising, should you go in-house or work with an agency? Armin Molavi, a Strategist-for-Hire with a unique hybrid of brand, digital, and media expertise, is here to weigh in. He’ll answer the advertising questions brands face, including: How do you know if you should outsource your advertising? What are the trends of in-house advertising? Where should CMOs start with in-house a...

In this episode, we’re debunking MQL and SQL goals and why marketing teams focus on revenue. My guest Amber Kemmis is the COO at Instrumental Group, a digital marketing and sales innovation agency. Amber is an inbound growth marketing leader with a passion for people, processes, psychology, and driving revenue growth.  She’s here to share her marketing expertise, including: Why clients shouldn’t f...

What is the impact of being a customer-centric agency? Andy Groller, President and CEO of Dragon360, is here to share the first steps brands can take to become customer-centric—and why this yields results. At B2B digital marketing agency Dragon360, Andy helps brands solve complex marketing challenges and reach new levels of ROI and growth. In this episode, he’ll cover: What it means to be customer...

Only 1% of LinkedIn users post content…   There’s a high probability your competition isn’t one of them. That means it’s an incredible advantage to master organic and paid LinkedIn content. Graham Riley is here to share what most users get wrong about LinkedIn and break down the differences between paid and organic LinkedIn strategies. Graham is the CEO of Maverrik North America, a full-service Li...

It’s crucial to establish a proper handoff between marketing and sales… In this episode, Joel Stevenson shares how. Joel is the CEO of Yesware, a leader of sales productivity software, and the former GM and founder of Wayfair’s B2B division, which he grew to several hundred million in revenue. He’ll reveal his top insights about sales and marketing, including: How the channels that leads use defin...

How can you build a sales pipeline without spending a dollar on marketing? Soulaima Gourani is here to share her journey in founding Happioh, a platform designed to protect people against low-quality meeting hours. Soulaima will cover the process of building a waiting list and making sales before your software is even released… all without a marketing budget. She’ll break down: How to identify and...

Social media management has changed the world…   It’s an essential tool to reach your prospects…   But how can you leverage it in the most powerful way?   In this episode, Robin Wilson, co-founder of SCP Agency and EPIC BDC, shares her expertise on social media management.   Robin, who focuses on the automotive industry, pushes the creative and innovative limits to bring her partners cutting edge...

Is account-based marketing right for your company?   With this highly-targeted strategy, you can convert more high-value accounts—and waste less time, money, and energy on prospects that aren’t ideal.    Carol Eversen, partner and CMO at Chief Outsiders, is here to share her expertise on account-based marketing.   Carol is a high-impact marketing leader who defines and executes strategies for comp...

If you want to grow sales, a personal brand is essential…   Your personal brand builds a rapport with your target audience…   It demonstrates your credibility & helps you stand out in the marketplace…   Alan See, Chief Marketing Officer at AMS Parts, is here to break down your first steps to creating a personal brand that resonates with your target audience. Alan has been recognized as the Ame...

How can you create a unified commerce experience with omnichannel?   Tom Meehan of CONTROLTEK is here to discuss how retail brands can transition from the old omnichannel mindset and ensure that the customer experience is the same across channels. Tom is a leading loss prevention expert in cybersecurity and information technology, and he wrote the bestselling book Evolution of Retail Asset Protect...

Growing an agency during inflation is a unique challenge…   But with the right approach, you can beat your fears and see your agency thrive…   Brian Davidson of Matchnode is here to share the key things an agency owner should do to ensure they can grow their agency during inflation.   He’ll cover: Keeping office culture alive in the age of WFH Dealing with clients who fear recession Finding talent...

Want marketing that gets results?   Analisa Dominic is here to explore marketing strategies and challenges.   She’ll give you the key questions you need to ask when developing a marketing strategy that drives sales.   And we’ll also discuss: The difference between B2B & B2C strategies Should sales & marketing be handled by the same person? How can you analyze what’s working? What the pande...

How can brands use digital ads to drive brick-and-mortar sales?    Driving in-store sales requires different tactics than driving digital sales…   But with the right technique, you can grow your ROI and conversions…   Christopher Madden of Matchnode is here to share his expertise on digital marketing.   In this episode, he’ll cover: How marketing leaders can facilitate an online/offline strategy W...