Performance Delivered

Is it time for a rebrand?   Whether you need to refresh outdated content…   Reflect changes in your scale…   Or fix branding mistakes keeping you stagnant…   Getting your rebrand right can impact your bottom line.   My guest Dorit Baxter, Chief Marketing Officer at Connect America, is a marketing professional with 20+ years of experience developing corporate and product brand identities.    Listen...

Value pricing puts you in charge…   Equalizing the playing field between you and your customer…   But how do you price your services so you and your clients get the best value?   Julie Cohen is the Founder and CEO of Across the Pond, a global creative agency helping tech brands create a better world.   Julie believes that culture is the key to a successful business—and that value pricing establish...

SEO is crucial for driving leads to your website and converting them to clients.   But too many people leave SEO as an afterthought…   And lose clients to sites who put optimization first.   In this episode, Rich Guth reveals why SEO needs to be part of your messaging from the beginning.   Rich is an SEO expert with 25+ years in marketing. Listen to him break down his winning SEO research process—...

How can you develop a purpose-led brand strategy? Ed Farley, Executive Vice President, Senior Strategist at Crosby Marketing Communications, is here to share the importance of a purpose-led brand strategy in today’s environment. He’ll cover: Why authenticity is crucial Creating a consistent message across channels Building a team that lives your brand’s purpose Thinking about consumers as your fam...

Client leadership is a choice. And in this episode, Lori Bartle shares why… Lori is the founder and CEO of Cultivagency, a company that partners with agencies to further develop the mindset, skillset, and operational alignment to advance client leadership. With a focus on growth-oriented strategic planning, brand development, and brand innovation, Lori has a track record of long-term, highly succe...

What is the difference between the collective agency model and the traditional agency model—and how can a hybrid model work to your advantage? I’m joined by Brook Jay, founder and CEO of All Terrain, an independent brand strategy and activation powerhouse. In this episode, Brook shares her journey of over 25 years of designing memorable consumer experiences for brands that translate into real time...

What is the decision making process for companies looking for an agency? My guest Lucas Ballasy is partner and chief experience officer at Barrel, an agency working with brands to grow their businesses through website design, development, and optimization. In this episode, he’ll share: The changes and trends in the process of looking for an agency Key factors companies consider when selecting an a...

98% of the time, we fail to turn leads into customers… How can testing personalization driven by AI optimization help? My guest Guy Yalif is the co-founder of Intellimize, a software that optimizes web experiences for testing, personalization, and AI optimization. In this episode, he’ll share how generative AI is changing the website experience from an optimization perspective. He’ll also cover ho...

Why should companies consider partner marketing? Partner marketing is a misunderstood and underappreciated approach… In this episode, Tye DeGrange, founder and CEO of Round Barn Labs, shares how you can get started with partner marketing. He’ll cover: The difference between partner marketing and affiliate marketing Common mistakes with partner marketing How to measure the success of partner market...

These days, it’s hard to cut through the content marketing noise… That’s where ABM comes in. But what’s the best way for brands to get started using ABM? In this episode, Jeff Loeb, partner and CMO at Chief Outsiders, is here to share his expertise on ABM. He’ll cover: Why companies should use ABM as part of their growth strategy The components required for an ABM initiative Finding alignment betw...

Storytelling is a crucial part of growing a brand… In this episode, Lisette Paras will share the importance of strategic and steady storytelling---and how brands can begin their storytelling efforts. Lisette is the president and founder of Gravitate PR, an award-winning public relations firm that transforms high growth technology startups into category leaders. She’ll cover: Why PR storytelling ha...

How can you separate consumer information from insight? Bill Williams is here to share his perspective on how agencies can better understand consumers. Bill is the Director of Client Services at The Miller Group, a woman-owned, creatively-led, strategically-driven digital advertising and marketing agency. He’ll cover: The importance of asking “why” Root cause analysis Why data is a commodity, but...

Gaming has never been bigger… With 1/3 of the global population engaging in gaming, there’s an immense opportunity for marketers to use gaming as a media channel. In this episode, Claire Nance will cover why marketers should pay attention to gaming as a media channel. Claire is the Head of Global Communications & Industry Marketing at Activision Blizzard, one of the world’s largest interactive...

What does it mean to be an iconic brand?   And how can marketing teams help an iconic brand evolve over time?   Ian Stewart, a CMO with marketing leadership experience at iconic brands like Coca-Cola, MTV, and Nike, is here to share his expertise.   He’ll cover: How to nurture iconic brands Establishing your brand DNA The meaning of “product first” Knowing your audience And more

How can you successfully make a leadership change? When your organization changes its leaders, it’s crucial to communicate the change to clients and team members in the right way… In this episode, Tiffany Sauder shares her own leadership change story. As the CEO at Element Three, Tiffany recently implemented a President so she could achieve her goal of spending more time with her family. She’s her...

What is the best strategy for sales and programmatic? In this episode, Gina Cavallo, CRO of Audigent, the leading data activation, curation, and identity platform, is here to share her insight. She’ll also cover: How to decide if a brand should go in-house The future of third party cookies Aligning sales and marketing The process of driving revenue And more

How can you make public relations measurable?   Numbers are a powerful way to demonstrate the value of PR and negotiate for a higher budget…   But is there a way to track PR numbers in the same way you can with digital marketing?   My guest Travis Murdock is the US general manager at Sonus PR, a B2B agency focused on cutting-edge tech.    With 25 years of tech experience in B2B and consumer compan...

How has the rise of hybrid channels impacted marketing? My guest Jacob Ross is the CEO of PebblePost, the world’s leading digital direct mail marketing platform. In this episode, he’ll share what marketing teams need to know about hybrid channels, including: Why diversifying channels puts marketers ahead of the crowd How to convince clients that marketing is worth investing in  The effects of cook...

What are the best strategies to scale a team and agency? My guest Ellyn Savage is the VP of Media at Mindgruve, a global independent digital agency that leads media strategies that help brands identify and acquire new customers. In this episode, she’ll share her expertise on scaling, including: Retaining talent in a sustainable way Developing processes for growth How to avoid a siloed approach The...

How will the search landscape change in an AI/ChatGPT world? And what can marketing teams do to succeed as these changes occur? My guest David Wilson oversees the digital marketing team at Zozimus agency and has over 20 years of digital experience in marketing. In this episode, he’ll share his thoughts on the relationship between search and AI, analyze how new technology will impact marketing, and...

How can companies dominate SEO in the era of ChatGPT? My guest Kevin Lee is the Co-Founder of Didit, a fully integrated marketing and communications firm, where he invents marketing technology solutions.  In this episode, he’ll delve into SEO in the AI era, analyzing how the landscape will change and what strategies brands can use to stay on top. He’ll also share best practices for content teams t...

These days, brands can no longer lean on direct-to-consumer as an identity… With most brands now selling online, direct-to-consumer has become one of many channels that brands can leverage. My guest Ashly Knox is here to break down this shift and how brands can thrive using DTC as a channel.  The COO and CMO of Henson Shaving, a DTC razor manufacturer based in Canada, Ashly has over 20 years of ex...

It’s more important than ever to create a framework for experimentation… Yet why are so many companies behind on using experimentation to improve their digital footprint? My guest Shamir Duverseau is the Co-Founder of Smart Panda Labs, a company that helps enterprise organizations in the early stages of digital transformation with management and consulting services.  Shamir will cover how you can...

How can we lead through challenging times? The hybrid/remote work environment has shifted the nature of work over the last few years… It takes remarkable adaptability to help a team navigate these new challenges and get results. In this episode, I’m joined by Leesa Eichberger, SVP of corporate marketing at RingCentral. Leesa will share her wisdom on managing hybrid/remote teams—and how leaders can...

How can brands optimize the customer’s journey through the funnel? And how can brands leverage contact scoring to increase sales? Stephen Cuccio is here to share his digital marketing expertise. Stephen is the Vice President of Business Development at AirTank, a full-service design, development, and marketing consultancy with a track record of increasing sales for their clients. In this episode, h...