George Brooks

People of Product

Digital products power our lives, but they wouldn’t exist without the expertise and passion of real people. This podcast brings together industry experts to have conversations beyond tech, tools, and process. We’re here to talk about the ROI of empowered teams. Listen as we discuss building, leading, equipping, and inspiring product teams to create transformational change within companies. People of Product is hosted by George Brooks & Dan Linhart - the founders of Crema. www.peopleofproduct.us

Author

George Brooks

Category

Technology

Podcast website

www.peopleofproduct.us

Latest episode

May 12, 2026

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Episodes

26: Unpacking a Process for Learning 03.02.2020

Dan and George unpack a process for learning that includes paying attention, collecting, making decisions, and experimenting.   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If...

25: Continuous Learning (Fixed vs. Growth Mindset) 27.01.2020

Dan and George return to the mics to discuss the next phase of the Option Five podcast & philosophize about the way humans in product teams learn best.    Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. Th...

24: Eliminating the Handoff Between Design and Development (ft. Chris Jones of FanThreeSixty) 20.01.2020

Chris Jones, UX Director at FanThreeSixty, explains what it takes to be a great UX Designer and the patience required to get to that point in our latest episode. Plus, how to make your handoffs more collaborative.    Connect with Chris:   https://www.linkedin.com/in/chrisjonesdesign/   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovativ...

23: A Tale of Two Titles, Listening and Communicating as a Product Designer (Ft. Amy Schweppe of PayIt) 13.01.2020

Amy Schweppe, the Senior Product Designer and Owner at PayIt, discusses what it’s like managing product within a rapidly growly startup + how she balances time between both roles in our latest episode of Option Five.    Connect with Amy:   https://www.linkedin.com/in/amy-schweppe-37549732   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top inno...

22: Prioritizing Client Needs Over Product Needs (ft. Brian Bustos from H&R Block) 06.01.2020

Are you focusing on client needs rather than product needs? Today, Director of Experience Design and Strategy at H&R Block Brian Bustos talks about how the company is looking at the customer journey from a holistic standpoint, identifying teams that are designing similar experiences, and building in a way that’s modular enough to adapt to context.    Option 5 is brought to you by Crema Crema is a...

21: Looking Back on 2019 + New Plans for 2020! 09.12.2019

We have interviewed so many amazing people this year and learned a lot about running a podcast. Let's talk about what we have in store for 2020!   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a...

20: How to Recruit the Best Product Teams (ft. Neil Shah, Carvana) 02.12.2019

Neil Shah, Team Lead of Technical Recruiting at Carvana, shares challenges and learnings in recruiting at Carvana as they experience rapid scaling. Plus, how recruiters can use their position to change lives.    Connect with Neil: https://www.linkedin.com/in/njshah   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded...

19: Scrum of Scrums: Practices to Improve Communication Between Product Teams (ft. Keegan Mahoney) 25.11.2019

Keegan Mahoney--Engineering Manager at FlyWheel—explains why FlyWheel (a company with six product teams) scales slowly with plenty of tweaks along the way. Plus, why they let each team manage their own process.    Connect with Keegan: https://www.linkedin.com/in/keeganmahoney/   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brand...

18: Vitamins VS Painkillers - Tackling User Pain Points (ft. Rodrigo Davies) 18.11.2019

From working in an Agile format to eliminating "service organizations" and learning how to prioritize user pain points, George and Rodrigo discuss how data is changing the world of transportation, and how product teams at  Strava and its subsidiary, Metro, are organized.    Connect with Rodrigo: https://www.linkedin.com/in/rodrigodavies/   Option 5 is brought to you by Crema Crema is a digital pro...

17: Hiring Entrepreneurs to Lead Your Product Teams (Ft. Mike Brummett) 11.11.2019

Hear from Mike Brummett, Product Manager at Super Dispatch, about his journey from startup founder to marketplace manager. Plus, why having a development philosophy (or pieces from several) is so important to product success.   Connect with Mike: https://www.linkedin.com/in/mjbrummett/   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovat...

16: Prioritizing Design Systems in a Product Development Team (ft. Steven Meyer) 04.11.2019

 Keap’s Product Design Manager Steven Meyer breaks down the best way to organize and manage a product team within an enterprise. Learn why being ‘data informed’ rather than ‘data driven’ is such an important quality for designers and product leaders.   Connect with Steven: https://www.linkedin.com/in/stevenmeyer1/   Option 5 is brought to you by Crema Crema is a digital product agency that works w...

15: Vision-Led Product Management Frameworks for Product Teams (Ft. Rajesh Nerlikar) 21.10.2019

Are you looking at the holistic nature of your product & asking yourself why a user decided to try your product in the first place? Are you prepared for the ‘Switching Chapter’ when a user begins to struggle with your product? Connect with Rajesh:  https://www.prodify.group/ https://www.linkedin.com/in/rajeshnerlikar/   Option 5 is brought to you by Crema Crema is a digital product agency that wor...

14: Aligning Strong Opinions in a Product Team (ft. Gideon Taub) 14.10.2019

Dan and Gideon Taub discuss how to handle strong opinions in a product team and the characteristics of a great product manager.  Connect with Gideon https://www.linkedin.com/in/gideontaub/ For more information about Pinkaloo Technologies, visit https://www.pinkaloo.com/   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to fu...

13: Utilizing Customer Feedback in a Product Team (ft. Braeden Scheer) 07.10.2019

George and Braeden discuss the importance of utilizing customer feedback in a product team, as well as some of the challenges one might face when scaling an organization.    Option 5 is brought to you by Crem a Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right...

12: Solutions VS Deliverables with Cross-Disciplinary Teams (ft. Jeff Gothelf) 30.09.2019

George and Jeff discuss the importance of generating evidence in support of small, cross-disciplinary teams to move your company in the right direction. Plus, the rewards of creating a culture based around learning, not just deliverables.   Option 5 is brought to you by Crem a Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of crea...

11: We're back! The Future of Option Five 18.09.2019

It's good to be back! In today's episode, we're discussing some updates and the future of the Option Five podcast.    Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would...

10: Best Practices for Growing a Product Team - Attract, Hire, Retain 03.06.2019

George and Dan discuss the best practices of growing your own Product Team, including finding the right talent, perfecting your hiring process, and retaining your talent.   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right so...

The Team Speaks: How to Grow Your Own Talent 27.05.2019

Crema's VP of Engineering Matt Cole discusses the benefits of growing your own talent through an apprenticeship program.   Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-cole-3068b14/   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the co...

09: How to Multiply Your Product Teams - Lessons From Liz Wiseman 20.05.2019

Dan and George discuss the book 'Multipliers' by Liz Wiseman, explain the how the book helps cultivate leadership at Crema, and point out some of their favorite parts in the book.   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the...

The Team Speaks: Strategy in Big Agencies VS Small Product Teams 13.05.2019

Tyler, Crema's Director of Strategy and Design, discusses the differences between strategy in a large agency and small product teams. Plus, find out the trick he uses to constantly improve his craft.   Connect with Tyler on LinkedIn: https://www.linkedin.com/in/tylerhilker/   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands t...

08: Align the Product Team, Align the Company 06.05.2019

Dan and George go over some best practices of keeping a company aligned through quarterly updates.   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss t...

07: We Need More Creative Leaders (ft. Todd Henry) 29.04.2019

In this week's episode, George invites Todd Henry, author of Herding Tigers, The Accidental Creative, Die Empty, and Louder than Words to talk about how to nurture creative leadership in life and work.   Connect with Todd Henry: https://www.linkedin.com/in/toddhenry1   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funde...

06: Distributed Product Teams 22.04.2019

In this week's episode, Dan and George discuss how remote and distributed teams work at Crema and share 9 best practices.   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you...

The Team Speaks: Achieving Alignment as a Product Strategist 15.04.2019

In this week's episode, Dan and George interview Landon Young and pick his brain about how he helps create alignment within a team as a product strategist at Crema.   Connect with Landon on LinkedIn: https://www.linkedin.com/in/landonyoung/   Option 5 is brought to you by Crema. Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of cr...

05: Product Teams VS Craft Teams 08.04.2019

In this week's episode, George and Dan discuss how size affects level of structure, how to prevent team members from getting siloed within a product team, why customized professional development is the most effective, and more.   Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to...

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