George Brooks

People of Product

Digital products power our lives, but they wouldn’t exist without the expertise and passion of real people. This podcast brings together industry experts to have conversations beyond tech, tools, and process. We’re here to talk about the ROI of empowered teams. Listen as we discuss building, leading, equipping, and inspiring product teams to create transformational change within companies. People of Product is hosted by George Brooks & Dan Linhart - the founders of Crema. www.peopleofproduct.us

Author

George Brooks

Category

Technology

Podcast website

www.peopleofproduct.us

Latest episode

May 12, 2026

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Episodes

171: The Part of the Experience AI Shouldn't Own (ft. Mike Halvorsen) 12.05.2026

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

170: Preparing Your AI Workbench (ft. Chris Geoghegan) 14.04.2026

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

169: Treating AI Like A Foundational Technology (ft. Jimmy Fortuna) 16.03.2026

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

168: Vibe Coding In The Real World (Ft. Crema's Senior Devs) 23.02.2026

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

167: Good at It Doesn't Mean Energized by It (ft. Nathan Ott) 15.01.2026

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

165: Building Cybersecurity Products People Will Pay For ft. Mark Carney 29.10.2025

The dangerous gap between “like” and “buy” It’s safe to say that Mark’s career has given him a well-rounded perspective. He’s built products, sold products, serviced products, and advised on products in the cybersecurity space. This 360-degree view has made one tough, but important truth obvious: “People can say that they like what you do, but that’s very, very different than them getting out of t...

164: Fear Is Not The Enemy of Growth ft. Aaron Nordyke 25.09.2025

What if fear isn’t the enemy of growth, but a compass pointing toward where you ought to go next? Aaron Nordyke, Head of Product at Drypowder , has built his career by leaning into discomfort rather than avoiding it. From engineering leadership to his first product role at a pre-seed startup, Aaron shares how emotions signal professional values, why balanced teams outperform individual expertise,...

162: The Fastest Path to Creating Value ft. Jason Houseworth 11.08.2025

Even the sharpest product managers can fall into the “project manager” trap. Jason Houseworth, CPO at OpenLane, believes it’s happening in the industry more than PMs care to admit. In this episode, hear Jason’s view on why people tend to get caught up in managing activities instead of creating value. We cover using AI as a collaboration partner (instead of a tool), thinking like an entrepreneur in...

161: Building AI Literacy at Scale ft. Dan Williamson 30.07.2025

Description: Most companies jump straight to AI use cases, whereas Dan Williamson at Ryan Companies US, Inc. started with education first. Rather than chasing the bells and whistles or sexy use cases, his team focused on helping people rethink their roles and understand how this tech will change their work. Dan explains why he looks for willing business partners instead of fighting resistance, how...

160: The Product Sense Advantage ft. Julia Kanter 11.07.2025

Description: Designers are coding, engineers are writing specs, and product managers are prototyping with tools that didn't exist 3 months ago. Julia Kanter, Senior Director of Product at Zillow, has watched her team's roles become more pixelated as the tectonic plates beneath the product landscape keep shifting. She explains why the need for product sense has become more acute when everyone can d...

159: Build What Matters and Ignore the Rest ft. Mark Vanderweide 10.03.2025

Prioritization is one of the hardest parts of product management — and most teams are getting it wrong. They’re chasing the loudest voices instead of real impact. They’re getting distracted by shiny objects like AI. They fail to solve incongruencies between various areas of their organizations before executing. Mark Vanderweide, Chief Product & Technology Officer at Bungii , has seen this play out...

158: How to Read the Data Like a Story and Make Smarter Moves ft. Nate Juraschek 24.02.2025

Data vs. gut instinct. What really drives the best product decisions? Nate Juraschek , Head of Product at Telarus , has spent 20+ years navigating the highs and lows of product leadership—from Sprint and H&R Block to fast-moving startups. Along the way, he’s learned one truth: data is only as good as the story you tell with it. Topics covered in this episode include: * How to use data as a guide w...

157: No Clear Path Into Product ft. MoneyLion's Pat McLoughlin 03.02.2025

Pat McLoughlin is the Director of Product at MoneyLion and former founder and CEO of Digs , a fintech platform for residential real estate. Digs provides tools that help renters save for their first home and homeowners maximize wealth while working with real estate agents and mortgage lenders. In this episode, Pat tells the story of how Digs came to be, and how he pivoted from pursuing architectur...

156: How to Build an Innovation-Driven Culture (and Actually Make It Stick) ft. Alicia Lopez 02.12.2024

Alicia Lopez, Chief Innovation Officer at Flatiron Corp , is an innovation enthusiast with a rich background in civil engineering and over 25 years of experience in the construction industry. Originally from Spain, Alicia has worked globally—from India to the Middle East—bringing a holistic approach to innovation. In this week’s episode, Alicia shares her insights on building a culture of innovati...

155: The Hype and Reality of AI Solutions in AEC ft. Tannis Liviniuk 18.11.2024

Tannis Liviniuk is the Digital Advancement Executive at Zachry Group and has a background in industrial construction, working on an array of different projects from greenfield and brownfield to shutdowns, freeze-ups, and fire rebuilds. In this week’s episode, we dive into the challenges of user adoption of new tools, the importance of understanding the end user, and the ethical questions surroundi...

154: Construction Tech’s Biggest Misstep | Overlooking On-Site Realities ft. Tyler Campbell 04.11.2024

Tyler Campbell is the owner of Storybuilder Creative and co-host of the Construction Brothers podcast. His background in steel detailing coupled with experience creating videos in the commercial construction industry grants Tyler with unique insights into areas where construction tech falls short and how it can be improved. Topics include: * Challenges with technology adoption * The importance of...

153: How the Most Important Industry in the World is Becoming Tech-Empowered ft. Dustin Burns, McCownGordon Construction 21.10.2024

Dustin Burns is the VP of Technology at McCownGordon Construction . His approach to technology impacts corporate culture, creating higher associate engagement and productivity. Dustin believes technology is useless if it doesn’t help people, and that construction is the most important industry in the world. In this week’s episode, he breaks down how new tech solutions are transforming the AEC indu...

152: From Silos to Synergy - Autodesk's Eveart Foster on AI in AEC 07.10.2024

What does it take to build the future environments that support where we live, work, and play? Eveart Foster is the Integrations Subject Matter Expert at Autodesk and has had a unique opportunity throughout his career to see the entire life cycle of the built world experience, from engineering and design to pre-construction planning. This week Eveart takes us through the role of data maturity in t...

151: The Secret to Building Effective Teams Using Context ft. Jessica Dubin 23.09.2024

The path to product management can be an unconventional one. This week, Jessica Dubin shares her story of transitioning from the education sector, where she graduated from Harvard University's Graduate School of Education, to becoming Chief Product Officer at Remesh , an AI-focused research platform. Along the way, she observed how context influences how we work, serve our users, and develop produ...

150: The Perils of Shiny Object Syndrome in Rapidly Scaling Startups ft. Hannah Clark 09.09.2024

We all want our teams to be agile, but when is agile too agile? This week I’m joined by Hannah Clark, editor at TheProductManager.com and host of The Product Manager Podcast . Hannah shares insights from startup project managers at various levels who navigate challenges like “shiny object syndrome,” lack of collaboration while working remotely, and other issues that arise in rapidly scaling startu...

149: Building Tomorrow's Data Infrastructure with Diode Ventures' Brad Hardin 26.08.2024

Currently serving as President of Diode Ventures , the infrastructure development arm of Black & Veatch , Brad Hardin has worked as a LEED-accredited architect, construction manager, and technology leader in a national and international capacity with a focus on business development/procurement, technology strategy, and growth. Join me in this week’s conversation with Brad as we discuss the crucial...

148: Reimagining Job Sites of the Future with Jeff Danley 12.08.2024

Imagine the job site of the future, where autonomous drones are moving material across the worksite and earth is being moved by vehicles being operated by people across the world, all driven by AI. These are a few of the things we get to talk about this week on the podcast with Jeff Danley. Jeff Danley , is the Director of Innovation at Burns & McDonnell , and he has over 20 years of experience dr...

147: From Blueprints to AI - Exploring ARCO's Innovative Journey with Eric Whobrey 29.07.2024

Join me in a conversation with Eric Whobrey, VP of Innovation at ARCO Construction, as we explore the parallels between the design-build process in technology and construction and how Eric navigates the tension between making sure that the organization is rowing in the same direction while also giving permission to experiment, innovate, and maybe even stretch the rules a little bit every once in a...

146: JE Dunn’s Century-Long Journey to Tech Leadership with Mark Stocks 15.07.2024

Construction leaders, this one is for you! This week on the podcast, we hear how J.E. Dunn Construction is piloting cutting-edge technology within their 100-year-old organization. They acknowledged that legacy and tradition are important, but so is future casting. Mark Stocks, VP and Director of Enterprise Architecture and his team are successfully balancing practicality and genuine innovation in...

Bonus: People of Product is Back! What's Next? 08.07.2024

People of Product is back from a hiatus! In this brief episode, we'll fill you in on what to expect from the next season. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

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