George Brooks

People of Product

Digital products power our lives, but they wouldn’t exist without the expertise and passion of real people. This podcast brings together industry experts to have conversations beyond tech, tools, and process. We’re here to talk about the ROI of empowered teams. Listen as we discuss building, leading, equipping, and inspiring product teams to create transformational change within companies. People of Product is hosted by George Brooks & Dan Linhart - the founders of Crema. www.peopleofproduct.us

Author

George Brooks

Category

Technology

Podcast website

www.peopleofproduct.us

Latest episode

May 12, 2026

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Episodes

51: A Consultative Sales Process (ft. Nate Olson) 27.07.2020

George and Dan have Crema’s Director of Sales, Nate Olsen, on the show to discuss how to build relationships, educate, and offer the most viable solutions through a consultative sales process.    Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex t...

50: Creating and Maintaining Internal Innovation Initiatives 20.07.2020

George and Dan discuss Venture Lab, an internal innovation initiative that gives Crema employees the time and resources to build real products in the hopes of providing value to the world and generating revenue for the company. Hear what our process looks like and the challenges you may come up against when launching something similar at your organization.    Option 5 is brought to you by Crema Cr...

49: Make Space for Innovation (80/20 Model) 13.07.2020

Dan and George explain Lab Fridays at Crema and the importance of carving time and space for innovation.    Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to di...

48: Understand Your Calling to Lead with Purpose (feat. FORM) 06.07.2020

This week, Dan and George sit down with Mark Harland and Matt Johnson from FORM, a product and consulting studio located in the UK. Together, they talk through how they help leaders better understand their purpose and strategize how to meet their organizational goals.   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to fund...

47: Naming the Ideal (Principles to Embody) 29.06.2020

This week George and Dan lay out what “the ideal” looks like for teams striving to collaborate in a frictionless way. They’ll discuss a handful of the key principles for the following: postures, disciplines, and structures.   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers an...

46: The Nitty-Gritty of Product Team Problems 22.06.2020

George and Dan sit down to discuss the nitty-gritty of product team problems.   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscr...

45: No Lone Genius (ft. Richard Banfield) 15.06.2020

Dan and George sit down with Richard Banfield, VP of Design Transformation at InVision.   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with ot...

44: Managing a Product Team - People and Processes Come First 08.06.2020

George and Dan sit down with Product Manager Alison Renfro to discuss the postures, disciplines, and structures that help her manage a product team. Between a thirst for learning, intentional scrum ceremonies, and unbiased empathy, Alison ensures people & processes come first.    Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative bran...

43: Leading With Your Green Hat On 01.06.2020

Dan and George sit down with Rob LaFeve to discuss his perspective of leadership from his role as Lead Architect at Crema.    Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If yo...

42: The Small but Mighty Team 26.05.2020

George and Dan are joined by Alexa, the Growth Team Lead at Crema, to discuss the various roles within the Growth Team and how they are indeed a small but mighty team.    Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solu...

41: How a Coach Can Transform the Way Teams Work Together 18.05.2020

George and Dan sit down with Justin, a coach at Crema, to discuss the various ways that Coaches can improve a team's ability to work together.   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a pu...

40: How COVID-19 is Affecting Tech Industries 11.05.2020

George and Dan discuss how the pandemic is affecting various companies in the tech industry.   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this wi...

39: The Tools That Have Helped Us Thrive While Working Remote 04.05.2020

George and Dan share our favorite tools that have helped us thrive while working remote.    Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with...

38: Managing Disciplines, Structures, and Postures as a Developer 27.04.2020

George and Dan sit with Gabi Dombrowski to discuss how she manages her disciplines, structures, and postures as a Developer at Crema.    Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public epi...

37: A Behind-the-Scenes Chat with Dan and George 20.04.2020

Dan and George provide a behind-the-scenes look at some of the things going on inside Crema.    Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this w...

36: Shifting Perspectives and Taking Inventory During COVID-19 13.04.2020

George and Dan discuss the importance of shifting perspectives and taking inventory during COVID-19   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss...

35: Risk vs Reward During COVID-19 06.04.2020

In this week's episode, Dan and George discuss the concept of risk versus reward during this COVID-19 pandemic.    Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would lik...

34: Managing Disciplines, Structures, and Postures as a UX Designer 30.03.2020

Mary Carnes is a guest in this episode of Option Five. She provides insight on her experiences managing disciplines, structures, and postures as a UX Designer at Crema.    Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right sol...

33: Keeping Values of Love and Generosity Alive in Your Company 23.03.2020

Dan and George discuss the importance of keeping the values of love and generosity alive in your company during tough times.    Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If...

32: How Humble-Confidence Brings the Best out of Your Teams 11.03.2020

"Humble Confidence" - contradiction, or culture saver? Dan and George explain how humble confidence can bring out the best in your teams.   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public...

31: Structures | Confining or Freedom-Giving? 09.03.2020

Follow us on Instagram: @Option5Podcast Tweet at us: @cremalab Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. Find Crema on the web at  https://www.crema.us Find us on YouTube at  https://www.youtube.com/...

30: How Disciplines Lead to Learning 02.03.2020

George and Dan discuss how various disciplines lead to better learning.   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers...

29: The Power of Retrospectives 24.02.2020

In this week's episode, George and Dan are joined by Tyler Hilker, Crema's Director of Strategy and Design, to discuss the importance of retrospectives.    Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. T...

28: Positive Postures in Cross-Disciplined Teams 17.02.2020

Dan and George dive into postures, disciplines, and procedures for learning.    Get your own Team Feelings chart: https://mcusercontent.com/6d58d143fc92a0731f5559531/files/251d5da6-1e1e-4454-86f1-d676ff618559/How_You_Feel_Crema.pdf   Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thi...

27: Innovation Happens in Learning Loops 10.02.2020

In today's episode, Dan and George discuss how innovation takes place in learning loops.    Option 5 is brought to you by Crema Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with...

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