George Brooks

People of Product

Digital products power our lives, but they wouldn’t exist without the expertise and passion of real people. This podcast brings together industry experts to have conversations beyond tech, tools, and process. We’re here to talk about the ROI of empowered teams. Listen as we discuss building, leading, equipping, and inspiring product teams to create transformational change within companies. People of Product is hosted by George Brooks & Dan Linhart - the founders of Crema. www.peopleofproduct.us

Author

George Brooks

Category

Technology

Podcast website

www.peopleofproduct.us

Latest episode

May 12, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

96: Purpose as a Structure 23.08.2021

Whether you realize it or not, your team has put semi-permanent “structures” into place that concretely shape the way your team gets work done. They don’t change often, but they provide necessary form around the work that’s being done. Company purpose is a crucial structure that helps define everything your company does. In this episode, George & Dan discuss purpose as a structure and how it shoul...

95: Thinking Laterally & Continuously Discovering (ft. Teresa Torres) 09.08.2021

In this episode, George Brooks is joined by Teresa Torres - speaker, coach, and author of Continuous Discovery Habits. This conversation is a full analysis of ideation. Knowing that your work on digital products is never really done, learn how to effectively collaborate in a way that continually brings fantastic new options to the table. This is a public episode. If you would like to discuss this...

94: Owning Your Contributions 26.07.2021

Contribution for everyone on a product team looks different. It’s ultimately about bringing your full self & unique skillset to the table to bring about specific results. In this episode, George & Dan discuss the structure as well as the true value of contribution. Understanding what your individual contribution means to the success of the greater team will help your team better thrive. This is a...

93: Embracing Optimism in the Tech Space (ft. Carey Jenkins) 12.07.2021

Many of the world’s most impactful advancements were made possible with technology. Even so, we tend to focus on the negative effects of tech. In this episode, Dan Linhart is joined by Carey Jenkins, CEO of Substantial, to discuss the importance of digital optimism. The pair chat about how an optimistic outlook is necessary in order to positively influence culture, ethics, and the changing nature...

92: Marketing Teams Switching to Agile (ft. Andrea Fryrear) 28.06.2021

The future of marketing is agile. This past year, the number of firms that went agile surpassed the 50% mark. In this episode, George Brooks is joined by Andrea D. Fryrear, co-founder of AgileSherpas, to discuss how agile has found its place in the marketing world, and how organizations can prepare for the shift.  This is a public episode. If you would like to discuss this with other subscribers o...

91: How Alignment & Inclusion Breeds Better Outcomes for Organizations 14.06.2021

Bringing ones’ full self to the job requires purpose. The difficult but important work that companies have to be doing is getting every single individual aligned under one unified purpose. This requires leadership to diligently attend to the matters of diversity, inclusion, & equity. In this episode, Art Johnson - CEO of Infinity Systems Inc. & author of “The Art of Alignment: A Data-Driven Approa...

90: Why Crema Exists (It’s Not Just to Build Apps) 07.06.2021

People are realizing that the future of work is to be a technology organization. Everywhere teams are considering whether or not they should own their software to address their specific needs. In this episode, George Brooks & Dan Linhart break down the opportunities & challenges of building custom tech and how Crema steps in to bring product ideas to life. This is a public episode. If you would li...

89: Prioritize Your Relevancy ft. Elvin Turner 01.06.2021

Does your organization look the same today as it did two years ago? You’re likely stalling in “zombie mode” because you’re de-prioritizing innovation. Elvin Turner is an innovation advisor & best-selling author on a mission to elevate organizations to “unicorn status” by placing learning at the center of all. In this episode, George Brooks & Elvin cover where leaders have to start in their journey...

88: A Healthy Dose of Humor for Workplace Interactions ft. Andrew Tarvin 24.05.2021

It’s not a coincidence that some of the most successful leaders are funny. Balanced humor in a professional setting is how you build trust and have a significant impact. Andrew Tarvin is the Founder & CEO of Humor That Works, a well-traveled comedian, and keynote speaker. In this week’s episode, George & Andrew talk about the cross-section of humor and the workplace and tips for how to infuse come...

87: Reaching Alignment at Scale ft. Kai Haley 17.05.2021

Kai Haley is head of UX Methods and Research at Google. She leads a highly unique internal program that systematizes UX practices across many groups within the monolithic organization. In this episode, George Brooks & Kai discuss methods for creating alignment across product lines, the challenge of creating a shared language, and how to best manage alignment as a distributed team. This is a public...

86: Being A Good Steward of Access 10.05.2021

Knowledge is power - and to gather more knowledge you have to gain access to different conversations and experiences throughout your life and career. It’s about tuning yourself into the opportunities that present themselves or just taking advantage of the access you already have. In this week’s episode, George & Dan talk about how to empower yourself and others to collect insight and open up acces...

85: Product Roadmap Best Practices ft. C. Todd Lombardo 03.05.2021

C. Todd Lombardo, Author, Consultant, and VP of Product & Experience at Openly, joins George for a conversation around product roadmaps, implementing change within your organization, and the dangers of building features that never get used. Hear how he got started as an author and the learnings he’s gleaned throughout the process. This is a public episode. If you would like to discuss this with ot...

84: Building Empowered Product Teams (ft. Marty Cagan) 26.04.2021

Author, Silicon Valley Product Group Partner, and former product leader at eBay Marty Cagan shares his views on empowered product teams and the leadership required to make these teams possible in our latest episode. Learn why it’s important for product teams to serve customers first, how to encourage accountability on your teams, and the main reason to partner with a digital product agency. This i...

83: A Day in the Life of a Product Designer ft. Pamela Porto 19.04.2021

Director of Design Pamela Porto sits down with Dan and George to share how her craft team created design principles tied to a mindset rather than a specific product, how keeping on client work in her new leadership role helps her empathize with her team, and how she plans to incorporate more user research into the design workflow going forward. This is a public episode. If you would like to discus...

82: A Day in the Life of a Developer ft. Rob LaFeve 12.04.2021

Crema’s Director of Development Rob LaFeve shares the challenges and opportunities that he’s discovered in his new role, touching on the shift from tangible output to more high-level decision-making and how he acts as a ‘switchboard’ for his team.     This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

81: A Day in the Life of a Test Engineer ft. Courtney Johnston von Nieda 05.04.2021

Self-proclaimed ‘super user’ and Crema’s Director of Testing Courtney Johnston von Nieda describes a day in the life of a test engineer in our latest People of Product interview. Though finding broken things and saving the day is a fun perk of the job, there’s a much larger mission to integrate with developers, improve the business overall, expand testing knowledge across the team, and so much mor...

80: A Day in the Life of a Product Manager ft. Michael Luchen 29.03.2021

Get a sneak-peek into the daily functions and strategies of being a product manager. In this episode, Crema’s Director of Product Management Michael Luchen shares what the role entails, how to manage priorities, the hardest part of the job, favorite tools, and more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleo...

79: Building a Product Community From Zero to 30,000 22.03.2021

How do you build a product community from scratch? Mike Belsito shares how he and his partner launched the Product Collective and INDUSTRY conference in 2015 as well as some tips for how they’ve pivoted to make the virtual version of their event such a success. If you enjoy helping people and continuous learning, this episode is a can’t-miss!  This is a public episode. If you would like to discuss...

78: Lessons Learned Leading Product Teams ft. Tracy Edwards 15.03.2021

What’s it like acting as a liaison and advocate in the product space? Tracy Edwards, Chief Product Officer at SBI, shares her experience leveraging different tactics to get stakeholders onboard, working within SBI’s ‘initiative vs capability’ structure to align her product vision against other company initiatives, and identifying the right problem and evangelists from the get-go to ensure product...

77: Placing Humans Back at the Center of Design 08.03.2021

Mariah Hay is the VP of Product for Help Scout. She’s continually working & innovating towards including human perspective in all steps of the product design process. What does it look like for a team to practice human-centered design? What are some of the challenges of this kind of work? George Brooks and Mariah sit down to discuss how we can be getting closer to people to create products that wi...

76: How to Become “Forever Employable” (ft. Jeff Gothelf) 01.03.2021

Corporate loyalty is dead! Now is the time to make your stake in the ground and build a foundation of experience and work that will carry you through any future career you wish to pursue. In this episode, Jeff Gothelf unpacks the ideas from his newest book, “Forever Employable” and explains how to reverse the flow of opportunity so that employers are chasing YOU. People of Product is hosted by Geo...

75: How Trying New Things Can Help Your Career 22.02.2021

The greatest entrepreneurs, innovators, & product people are the ones who are seeking to try more things. Continuously gathering experiences or trying a hand at new skills is what gives you perspective & allows you to move forward. In this episode, Dan & George discuss the life-long pursuit of “tasting new things” and how it will impact the work you’re doing today. This is a public episode. If you...

74: Developing the Skill of Curiosity ft. Diana Kander 15.02.2021

Diana Kander is a well-known professional entrepreneur who coaches corporate teams to practice and measure innovation. She’s showing the business world how to challenge certainty in order to foster curiosity. In this episode, Diana delivers tactical advice for how to overcome fear and passivity to grow more curiosity in your personal and professional life.  This is a public episode. If you would l...

73: What Radical Feedback Looks Like in Practice 08.02.2021

Most would agree that an environment with candid, kind, & consistent feedback is ideal. But how do you get there as an organization? In this episode, Dan and George describe what it takes from leadership to promote a safe and healthy space for feedback. Plus, practical tips for how to give and receive feedback better. This is a public episode. If you would like to discuss this with other subscribe...

72: Embracing a Culture of Radical Feedback 01.02.2021

Feedback is tough. Both from the giving and receiving end. However, when done in an appropriate & actionable way across an organization, something magic happens! Feedback becomes easier and extreme growth takes place. Listen as Dan & George make the case for fostering an environment of radical feedback. This is a public episode. If you would like to discuss this with other subscribers or get acces...

Listen to the People of Product podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.