George Brooks
People of Product
Digital products power our lives, but they wouldn’t exist without the expertise and passion of real people. This podcast brings together industry experts to have conversations beyond tech, tools, and process. We’re here to talk about the ROI of empowered teams. Listen as we discuss building, leading, equipping, and inspiring product teams to create transformational change within companies. People of Product is hosted by George Brooks & Dan Linhart - the founders of Crema. www.peopleofproduct.us
Author
George Brooks
Category
Podcast website
Latest episode
May 12, 2026
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Episodes
We're taking a short break! 06.09.2022 1:19
We're taking a break to reset and consider different formats and pacing for People of Product. We'll be back in the fall with more amazing episodes about people doing the best work of their lives! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us
120: How to Avoid the Silent Killer of Work (ft. Dr. T) 21.08.2022 32:33
In the post-pandemic era, people are burnt out. We’re searching for ways to have better human connection and productivity at work. But those things can only happen in spaces with psychological safety. The challenge is that it takes even MORE intentionality to foster. In this episode, Dr. Tharaka Gunarathne (psychiatrist & consultant with FORM) shares his methods for how to foster high levels of tr...
119: How to Finally Land a Job in UX (ft. Sarah Doody) 25.07.2022 58:45
The job market in tech is volatile. But there are factors within your control to land the gig you’re looking for. In this episode, Sarah Doody - Founder & CEO of Career Strategy Lab - shares advice from years of talking with candidates, hiring managers, and UX teams. Hear what you can do to escape the all-too-common journey of 100 plus failed applications. This is a public episode. If you would li...
118: Letting Inspiration Take Hold 11.07.2022 32:49
Inspiration is everywhere! In the workplace, it can be especially powerful when turned into action. With an abundance of things to latch onto, it’s helpful to know where the best inspiration comes from. In this episode, Dan & George share how to better tune into sources of inspiration and apply the strongest motivations in a meaningful way. This is a public episode. If you would like to discuss th...
117: The 12 Tools Our Tech Company Loves 27.06.2022 42:37
From instant messaging to video conferencing tools, there are scores of new products for highly collaborative teams to sift through. But how do you pick the best for your needs? In this episode, we share the tools we use today at Crema and the potential challenges of using each. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visi...
116: An Inside Look at Innovation in Sports (ft. Jen Choi) 13.06.2022 42:08
Jen Choi is Senior Director of Innovation & Impact at the Atlanta Hawks. She leads their first-ever Innovation Lab that doesn’t stop at creating great fan experiences. They’re dreaming beyond with new ways to support and engage the greater community, from public voting booths to sports NFTs. Hear some of the challenges, experiments, and solutions this future-setting incubator is dealing with today...
115: Strategic Marketing of Tech Products (ft. Martina Lauchengco) 31.05.2022 45:03
Building a great product is only half the battle. Strong product marketing helps direct how the product gets to market and tells a compelling story about why people need it now. It’s a unique discipline that sits at the intersection of pure marketing and product, and it’s helping break down silos between the two. Martina Lauchengco from the Silicon Valley Group, and author of “Loved”, is on the sh...
114: Resisting Virtual Isolation to Boost Velocity 16.05.2022 49:12
Let’s face it. There’s a natural barrier to communication in remote work. When the luxury of proximity is gone, velocity and trust can dwindle. In this episode, Dan & George break down the different types of isolation, the consequences, and ways to overcome silos. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofp...
113: How to Acquire Top Tech Talent 02.05.2022 38:29
Winning experienced candidates out of the small technical talent pool is TOUGH. Increased demand and salary inflation has made hiring a real challenge in the age of digital transformation. In this episode, we share how we've been successful in hiring the most highly sought-after roles on the job market (without a recruiter). This is a public episode. If you would like to discuss this with other su...
112: Tech Empowering Team Agreements and Consensus (ft. Aaron Dignan) 18.04.2022 46:57
We’ve all seen the increasing dissatisfaction in the workforce and the “great resignation” take its toll. Today teams have to be constantly assessing the collective “agreements” made about how work gets done or people will check out. Aaron Dignan - founder of The Ready and author of Brave New Work - is back on the show. In this episode, Aaron & George discuss how teams create consensus and clarity...
111: Developers Thinking like Designers 04.04.2022 54:44
Beyond their strong technical knowledge, great developers bring “big picture perspective” and get wildly creative. If you can broaden your scope beyond your own discipline, then you can guide your team to make intentional decisions that solve even greater problems during ideation. In this episode, Creative Technologist & “Exploratory Team” member CK Hicks shares how developers provide perspective...
110: A Designer's Role in Early-Stage Innovation 21.03.2022 36:46
Great designers have a deep focus on understanding the user and getting close to their needs. This is why having an experienced designer involved from the earliest stages of research and ideation is so powerful. In this episode, Product Designer Aubrey Schmidt describes her role in the early innovation space. This is a public episode. If you would like to discuss this with other subscribers or get...
109: Unpacking the “Ecology of Product” in Workshops 07.03.2022 52:24
Many have gone through “workshops” that are more like glorified business improv sessions. But high-impact facilitated sessions dedicated to unearthing the real problem can help teams get aligned on the best possible solution. In this episode, expert facilitator Justin Mertes describes the outcomes of early-stage tech exploration and the real consequences of jumping into the work without a deep und...
108: Introducing Exploratory Services 21.02.2022 35:19
Crema can help make the most meaningful and impactful products when we come in as early as possible to explore all of the possibilities. Before you lay the foundation, you have to make sure you’re headed in the right direction. Hear why our team is deepening our exploratory services this year and what it might mean for your project. This is a public episode. If you would like to discuss this with...
107: Web 3.0 | Why You Should Care 07.02.2022 52:01
There are a lot of differing opinions on the true significance and future impact of Web 3. Is it all hype? Novelty? Or a true paradigm shift that will change the internet as we know it? In the last episode of this 3-part series, we share why our team is exploring Web 3 and the direction we think things are headed. This is a public episode. If you would like to discuss this with other subscribers o...
106: Web 3.0 | Words to Know 24.01.2022 1:07:20
In the Web 3 universe, there’s a crazy amount of jargon you need to know. NFTs, DApps, wallets, DAOs, smart contracts, the list goes on. In this episode, we’re going to rapid-fire define a few important terms. This quick rundown is for anyone new to the Web 3 world looking to join the conversation. This is a public episode. If you would like to discuss this with other subscribers or get access to...
105: Web 3.0 | What is Web 3.0? 10.01.2022 41:20
Confused by Web 3.0? We were too. The promises of the next iteration of the web are lofty: data de-centralization, transparency, and trust on the web. It won’t happen over night, but the next wave of the internet is coming. In part one of this 3-part podcast series, we’re breaking down the basics. What is web 3.0? What important change is it bringing? This is a public episode. If you would like to...
104: Productizing Your Professional Services (ft. Eisha Armstrong) 13.12.2021 33:48
Eisha Armstrong - CEO & Co-founder of Vecteris - is helping businesses think about how to “productize” their service offerings. Finding a way to effectively serve your clients through a one-to-many model requires a huge shift in mindset. In this episode, George Brooks & Eisha discuss how to gauge whether you have something that can be productized, what it takes to get started, and some common mist...
103: Accountability to Work Commitments 29.11.2021 28:22
Making commitments to your team is no small thing. You’re making a promise in the present to hold to a specific, desired end. In this episode, Dan & George talk about the importance of agreement and accountability in work-related commitments. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us
102: Working With Your Resources 15.11.2021 50:25
There are several different kinds of resources companies have to work with: capital, human, material goods, and time. In this episode, Dan & George discuss the logistics of each and how to be good stewards of all the resources available to you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us
101: Thoughtfully Supporting Individual Structure 01.11.2021 45:21
Organizations are both constrained and enabled by the people within them. Each person brings a defined set of skills, capabilities, and habits that leaders have the opportunity to build upon. In this episode, Dan & George discuss how to thoughtfully support individuals and their structures in a way that doesn’t diminish growth. This is a public episode. If you would like to discuss this with othe...
100: A Magnified Look at the Brilliance of Collaboration 18.10.2021 41:32
We can tell you what collaboration is not. It is NOT simply calling a meeting or “brainstorm” session with a group of people. It’s a wildly complex relationship between a team of diverse practitioners co-laboring on a creative endeavor together. In this episode, Dan & George analyze the intricacies of great collaboration and the T-shaped awareness required of every collaborator on a thriving team...
99: Coachable Leaders Build Brighter Futures (ft. Matt Thieleman) 04.10.2021 43:23
Founders tend to over-index on confidence. What if all leaders & entrepreneurs had the humility to seek guidance in their journey? Matt Thieleman, CEO of Pilea, is on a mission to connect every founder with a coach so they can effectively seek the good for themselves, others, and ultimately the globe. In this episode, Matt & George talk about the mindsets & behaviors of truly great leaders and wh...
98: Planning for Gainful Rest from Work 20.09.2021 51:31
Our culture loves the hustle. While periods of intense contribution can be good, there are risks in grinding too hard for too long. In this episode, George & Dan discuss the discipline of rest, striking a healthy work-rest balance, and how to plan for fruitful breaks. Spoiler: Working harder doesn’t always give different or better results. Intervals of rest can too! This is a public episode. If yo...
97: A Question-First Approach to Everything (ft. Marcus Sheridan) 07.09.2021 48:20
What does the success of marketing, sales, product teams, and company culture all hinge on? Asking good questions! It sounds simple, but asking the right questions the right way is an art. Marcus Sheridan - international keynote speaker & author of “They Ask, You Answer” - shares the power behind making others feel understood and valued by communicating more effectively. This is a public episode....
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