Nicole Cozean, PT, DPT, WCS & Jesse Cozean
Pelvic PT Rising
Helping pelvic physical therapists improve as clinicians, in their careers or business, and their lives. Hosted by Dr. Nicole Cozean and Jesse Cozean, the founders of PelvicSanity physical therapy and the Pelvic PT Huddle, the podcast explores all aspects of pelvic physical therapy. You'll find the clinical pearls that Dr. Nicole teaches in her continuing education courses, the business and career advice that catapulted PelvicSanity into one of the largest cash-based physical therapy practices in the country, and living life as business owners and pelvic health advocates. And we'll be keeping...
Author
Nicole Cozean, PT, DPT, WCS & Jesse Cozean
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
Discouraged by How Much to Learn 29.08.2024 27:11
We know it can feel daunting and discouraging (especially as a newer pelvic rehab provider) how much there is to learn! This 'sode came from a listener comment. She was expressing frustration with how her entry-level courses didn't really prepare her for the way clinicians actually treat. We talk about the challenges of doing an introductory course in pelvic health (it's certainly...
The Courage to Have an Opinion: An Interview with Gráinne Donnelly 26.08.2024 58:03
Probably best known for creating the first 'Return to Run' protocol, Gráinne is a clinic owner, clinician, researcher, podcaster and editor of a peer-reviewed journal. We can't wait to have her join us at PelviCon! In this 'sode we discuss how she had the courage to post her ideas about returning to running for post-partum moms, what she's learned about research from publ...
Do I Need to Market to Physicians? 22.08.2024 25:37
The short answer? No! You don't need to market to physicians to have a thriving practice. The full answer is a lot more nuanced. If you don't market to physicians, you're leaving a lot on the table. And it is possible to get past the gatekeepers and form great relationships as colleagues. If you're struggling to market to physicians but know you want it to be part of your p...
It's Not 'Weak vs. Tight' Pelvic Floor: An Interview with Sinéad Dufour 19.08.2024 58:08
Leading researcher, educator and clinician, Sinéad Dufour discusses how to avoid the false dichotomy of 'weak vs tight' pelvic floor. Perhaps best known for her seminal research on the link between low back pain and pelvic floor dysfunction, Sinéad goes through the origin of her research and what we still get wrong when we interpret her results. She discusses how we can both present a &a...
Secrets of Delegation 15.08.2024 25:48
Anyone else have a hard time with delegating to others? Learning to lead a team is a whole new skill. In fact, many of the traits that bring success as a solopreneur - a touch of perfectionism, wanting control over the business, being 'in the weeds' on every aspect of what you do - actually make growing beyond yourself more difficult! What got you here won't get you there. But this...
It's Not Pain Science vs. Manual Therapy: An Interview with Bill Taylor 12.08.2024 56:54
From his early days with Riverdance to the Scottish Ballet to his own practice and teaching all over the world, you won't want to miss this conversation with PelviCon speaker Bill Taylor! For us pelvic health nerds, this conversation is absolutely gold! We talk about how long a plan of care needs to be ("it takes until it's done"), treating to redundancy, and how we are all ble...
Should I Be Taxed as an S-Corp? 08.08.2024 22:25
Business owners (or wannabes) - we're getting tactical today! Don't skip this 'sode just because it doesn't sound sexy...it might save you tens of thousands of dollars in your business over the next few years. As business owners, we actually get a ton of tax benefits that a regular employee does not. One of those is the ability to choose how we are taxed. This is all about th...
Post-Prostatectomy, Peyronie's Disease, and Men's Health: An Interview with Jo Milios 05.08.2024 49:54
One of the most influential thinkers and voices in men's pelvic health, Jo Milios is sharing her research and treatment techniques at PelviCon this year! In this fantastic conversation we discuss what it's really like to treat men in the clinic, apprehensions about working in men's pelvic health, collaborating with urologists and surgeons, how to 'pre-hab' for prostatectom...
Consolidate Your Schedule and Work the Hours You Want! 01.08.2024 26:56
One of the reasons many of us started a business was time flexibility. But how many of us are really taking advantage of it? Maybe you're starting earlier than you want, or working later, because patients 'need' those time slots. Or you're spending 30 hours a week at the office but only seeing 12 patients. Or working straight through your lunch. Or adding patients at times you...
Trust Your Clinical Intuition: An Interview with Yeni Abraham 29.07.2024 48:18
A trailblazer in pelvic rehab for supporting patients during their fertility journey, Yeni is going to be a 2-time PelviCon speaker and back by popular demand! She brought the house down last year, and can't wait for you to hear about her PelviCon 2024 topics. Just like last year, they are areas where we often feel uncomfortable and need more information to best serve our patients. In this d...
Why IG & FB Ads Don't Work in Pelvic Health 25.07.2024 27:50
We're told (ironically, often in paid ads!) paid advertising is the 'magic bullet' to getting the phone to ring in our clinics. But is that true? In this 'sode we dive into the challenges with IG and FB ads. The fundamental problem? No one is going on social media hoping to be hit with an ad to fix their incontinence! And especially for a high-ticket item like a ~$200 initia...
We Should All Be Oncology Rehab Providers: An Interview with Alex Hill 22.07.2024 44:56
Incredible conversation with PelviCon speaker Alex Hill! She might be the only person in the country double-board certified in both oncology and pelvic health. We introduce her PelviCon topics, what every rehab provider needs to know about oncology care, how to better help the trans population, and Alex shares her clinical superpower! Don't miss this wide-ranging conversation and pick up on...
How Insurance Companies Dictate Care 18.07.2024 29:32
How much of our daily lives as rehab practitioners is dictated by insurance companies? Whether you're a current (or future) business owner or a clinician in an insurance-based world, it's important to realize how much insurance companies control. Those of us in the cash-based world talk a lot about how insurance dictates care. But what do we really mean by that? In this 'sode we go...
Finding Your Tribe of Practitioners for Multi-Disciplinary Care 15.07.2024 24:30
One thing the recent Vulvodynia Symposium did (and you can still grab the recording if you haven't already) was remind us of the amazing practitioners who are out there. We're often frustrated with physicians or other members of the medical profession for negative patient stories and interactions. And it's definitely valid to be frustrated when a patient reports being dismissed or...
Pelvic Health PTs and OTs: Restoring Common Sense to the Conversation 08.07.2024 1:04:15
We've noticed the conversation around and between pelvic health PTs and OTs has devolved over time. The pelvic health rehab specialty is growing, and that's fantastic for all of us and our patients. But that also leads to growing pains. We hope this conversation provides some context, restores civility and gets to back to having productive conversations. We start by going through some...
Fighting 'Shiny Object Syndrome': An Interview with Jenn Perna 04.07.2024 1:02:41
How do we stay focused on what really matters in business? In this 'sode with Rising Coach Jenn Perna, we discuss how damaging 'shiny object syndrome' can be in the business. When we start to lose our focus on the reason we started the practice and look for 'easy' answers in business, we dilute our energy and end up going nowhere. You'll also hear about how Jenn grew...
How to Grow as a Newer Pelvic PT/OT 01.07.2024 26:21
If you have less than 5 years of pelvic health experience, what should you be prioritizing? We got so many messages after last week's episode on '20 pet peeves' about internal. Many of you asked what courses to take or where we had learned these different techniques. So we wanted to put together a 'sode for all of you who are new(er) to pelvic health. Three major things we co...
3 Things To Consider When Investing in the Business 27.06.2024 24:08
When we consider investing in something in PelvicSanity, we use three simple questions to help us make a decision and sort through all of the marketing 'buzz' out there. So here are the things to consider: 1) Is it financially safe? Can you actually afford the program or coaching? How would you break-even on the program? Often it's helpful to break this into new patients. If e...
20 of Nicole's Biggest Pet Peeves about Internal 24.06.2024 23:58
In this 'sode, Nicole is challenged to give her 20 biggest pet peeves with internal treatment is done or taught in just 20 minutes! You'll have to check out the 'full sode for the list, but they include... Using too much lube. Gloving both hands. Constantly asking 'are you ok?' (there's a better way) Sitting at the end of the table And giving 'Swirlies' Chec...
How We Fell In Love with Business Coaching 20.06.2024 33:08
We pull back the curtain and talk about our love of business and helping others in their business journey in this 'sode. We know how hard it is to run a business. How much time it takes. How much mental energy. How much risk. How many evenings and nights and weekends thinking about the business. And we wanted to lighten the load for others who are doing the same. You don't have to...
5 Mistakes in Getting Clinical Buy-In for our Patients 17.06.2024 24:21
How can we get better buy-in from our patients, reduce self-discharges and help our people finish their full plan of care? Regardless of your work setting, getting clinical buy-in is critical to getting the outcomes our patients want. In this 'sode we go through the five biggest mistakes we see in that process of getting buy-in and keeping our patients engaged and motivated through their full...
5 Mistakes with Business Systems You're Probably Making 13.06.2024 22:16
Business systems streamline the practice, save you time, ensure a consistent product and a great experience for your patients. They keep you organized. They allow you to hire. They're also chronically overlooked! Systems are what people are talking about when they say "work ON your business, not IN your business". But how do we do that? It's a reason Business Systems are o...
5 Questions about Treating Male Patients 08.06.2024 27:44
Male patients are an awesome group to work with and chronically underserved by our system. But there's also a lot of concerns and misinformation about working with men. We go through the five most common questions we get about treating male patients! With how pelvic health education has been structured, many of us don't get training in treating male patients or rectal treatment immediat...
5 Marketing Mistakes You're Probably Making 06.06.2024 22:51
Marketing is the engine that drives the business. A steady flow of leads is critical (and can often cover a multitude of sins within the business). For a cash-based practice, marketing is often the limiting factor. So why do we consistently see people getting marketing so wrong? It's not your fault - there are so many misconceptions out there. Or things that work in other specialties or in...
Business Ownership (Definitely!) Isn't For Everyone 03.06.2024 23:51
Often there's a rosy picture painted of business ownership, but the hidden reality is entrepreneurship is hard, anxiety-producing, and definitely not for everyone. We firmly believe anyone listening to this podcast CAN start their own business, but just because you can doesn't mean you should. There's a myth that business owners have unlimited time flexibility, financial freedom and...
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