Nicole Cozean, PT, DPT, WCS & Jesse Cozean

Pelvic PT Rising

Health EN ↓ 622 episodes

Helping pelvic physical therapists improve as clinicians, in their careers or business, and their lives. Hosted by Dr. Nicole Cozean and Jesse Cozean, the founders of PelvicSanity physical therapy and the Pelvic PT Huddle, the podcast explores all aspects of pelvic physical therapy. You'll find the clinical pearls that Dr. Nicole teaches in her continuing education courses, the business and career advice that catapulted PelvicSanity into one of the largest cash-based physical therapy practices in the country, and living life as business owners and pelvic health advocates. And we'll be keeping...

Author

Nicole Cozean, PT, DPT, WCS & Jesse Cozean

Category

Health

Podcast website

www.buzzsprout.com

Latest episode

Jul 9, 2026

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Episodes

Building a Business That Stands for Something: An Interview with Joy Noble 09.07.2026

What if the biggest key to business success isn't strategy... but confidence? In this episode, we bring on Joy Noble, founder of Pelvic Pride, to talk about building a business with purpose, creating an incredible team culture, and having the courage to do things differently. A coach in our Rising Mentorship Program, Joy shares the journey from opening her practice just before the pandemic to...

Scaling Your Practice: An Interview with Hannah Strom 02.07.2026

What does it really take to grow from a single treatment room into a thriving multi-location practice? In this episode, we sit down with Hannah Strom, founder of Awake Pelvic Health, to talk about the mindset, leadership, and intentional decisions that fueled her incredible growth. Hannah shares how she started in a tiny room at the back of a yoga studio and, just five years later, has built a pra...

Grace, Boundaries & Burnout - Real Story of Leaving a Job 29.06.2026

Leaving a job is one of the trickiest moments in your career. Whether you're the employee or the employer, emotions run high, plans change quickly, and patients are caught in the middle. In this episode, we discuss a question that came up in the Pelvic PT Huddle and use it to explore what it really means to leave a position professionally and gracefully. We cover: ✅ Why giving notice is so e...

How Your Money Mindset Issues Are Holding You Back 25.06.2026

You have money mindset issues. We do too.  Every business owner does. The question isn't whether you have them... It's how much they're quietly holding your business back. In this episode, we unpack how money mindset shows up in pricing, hiring, investing, patient care, and even the recommendations you make in the treatment room. We discuss:  Why money mindset affects far more than...

Why PelvicSanity Doesn't Have a Gym 22.06.2026

Wait...you don't have a gym?   It's a question we get all the time. Especially because when we redesigned our clinic from the ground up, we could have built anything we wanted. A dedicated gym space.  Fancy equipment.  Treadmills.  Squat racks. All the toys. Instead? We made our treatment rooms bigger. In this episode, we discuss how to think strategically about clinic space, equipment,...

5 Principles for Long-Term Business Success 18.06.2026

After working with more than 900 pelvic rehab business owners, we've noticed something: The people who have long-term success aren't necessarily the most talented, charismatic, or the best clinicians. They're the most consistent. In this episode, we break down the five biggest principles we've seen separate thriving business owners from everyone else. We discuss: ✅ Why you&apo...

Why Running Late Isn't Being Nice or Valuable to Your Patient 15.06.2026

Do you run late with your patients?   Most clinicians do. And almost all of them think it's either helping or 'not that big a deal'. It's not. In this episode, we break down why running late is one of the most damaging habits in clinical practice—for you, your patients, and your business. We discuss:  Why running late doesn't earn gratitude or loyalty   How it quietly pois...

Converting Leads to Paying Patients - Your Conversion System 11.06.2026

Getting leads is only the first step.  The next part is turning those leads into paying patients.  And this is where many of us struggle.  In this episode, we break down the conversion system that takes someone from "I'm interested" to actually showing up for an evaluation. We cover:  Why scripts are only a small part of conversion   The biggest follow-up mistakes practice owners ma...

Complex Patients Need Simple Interventions 08.06.2026

What if the answer for your most complex patient...was actually simpler than you think? In this episode, we share a favorite clinical principle and one that we train on at PelvicSanity... The more complex the patient, the simpler the intervention. Because when someone has seen multiple providers, tried countless treatments, and feels completely overwhelmed by their symptoms... The last thing they...

The 10 Marketing Mistakes Costing You Patients 04.06.2026

Why isn't your schedule full? The first place to look is whether we are getting enough leads. We break down the 10 biggest marketing and sales mistakes pelvic rehab business owners make—and how to fix them. From not tracking your numbers to relying too heavily on social media, these mistakes quietly sabotage growth and leave owners feeling frustrated, overwhelmed, and stuck. You'll learn...

The Great Kegel Debate (Part 3): With Michelle Lyons 01.06.2026

Should we be anti-Kegel?  Has the pendulum swung too far? We brought on the one and only Michelle Lyons to continue the conversation.  It deserved a Part 3, and there's no one else we'd rather deep dive into the topic with than Michelle.  We cover: Why Kegels and pelvic floor muscle training are NOT the same thing   The history of Dr. Kegel (and why we may have misunderstood him)   Why p...

How to Unlock the Hidden Potential in Your Business 28.05.2026

Many of us have the feeling there’s more potential in the business…we just don't know how to unlock it.  What got us to this level of success isn't enough to take us to the next. We start to feel stuck, or wonder 'is this it?' Working harder than ever.  Stressing about the business.  Trying to do 'all the right things'. And yet:  You’re not hitting your financial goal...

Birth Prep Isn't Birth Education: An Interview with Gina Conley of Mamaste Fit 25.05.2026

Are we trying to do too much as pelvic rehab providers? That might be an uncomfortable question. Because when it comes to birth prep, many of us genuinely want to help our patients have the best experience possible. But where does our expertise end? And where does someone else's begin? In this episode, Nicole sits down with Gina Conley of MamasteFit —perinatal fitness provider, birth doula, e...

When the Dream of Time Freedom Turns to a Nightmare 21.05.2026

One of the biggest reasons people start a business… is freedom.  Freedom to:  Work the hours you want   Pick your kids up from school   Travel   Control your schedule  But somewhere along the way… the dream turns into a nightmare. You started the business for freedom, but...  👉 You’re working constantly  👉 Thinking about the business all the time  👉 Feeling trapped by your schedule  👉 And wond...

Endometriosis, Fertility & Surgery: An Interview with Dr. Sadikah Behbehani 18.05.2026

How many of your patients might have endometriosis… and no one has said it out loud yet? Because that’s happening. A lot. In this episode, Nicole sits down with one of the only physicians in the country trained in both endometriosis excision surgery and reproductive endocrinology—Dr. Sadikah Behbehani. And this conversation pulls back the curtain on what’s really happening with endo, fertility, an...

Revenue vs Profit - Where you Need to Be 14.05.2026

Revenue is vanity. Profit is reality. And most business owners are focused on the wrong number. In this episode, we break down one of the biggest mindset shifts in business: 👉 Revenue is how much money your business brings in 👉 Profit is how much actually ends up in your pocket And the difference between those two numbers determines everything about your life. This conversation started after a h...

What Trauma-Informed Care Really Means: An Interview with Krystyna Holland 11.05.2026

Are you truly practicing trauma-informed care… or just assuming you are? Because there’s a big difference. And most of us were never actually trained in it. In this episode, Nicole sits down with pelvic PT, researcher, and educator Krystyna Holland to break down what trauma-informed care really looks like—and where our field is still falling short. And this conversation goes deeper than you expect...

The Courage of Little Leaps: An Interview with Kyle Hartman 07.05.2026

What if growing your business didn’t require one big leap… …but a series of small, courageous ones? Because that’s how most successful practices are actually built. In this episode, Jesse sits down with Rising CEO coach and practice owner Kyle Hartman to talk about what it really looks like to grow—from a brand new pelvic PT during COVID… to running a 4-clinician practice. And the story isn’t what...

Beyond the Obvious: An Interview with Anna Hartman 04.05.2026

Are you actually treating the right thing… or just what’s obvious? Because those are very different. And if you’re missing the real driver of your patient’s symptoms… No amount of exercises, techniques, or experience is going to fix it. In this episode, Nicole sits down with athletic trainer and educator Anna Hartman to dive into a completely different way of thinking about assessment, treatment,...

Is Your Problem Supply or Demand? 30.04.2026

Is supply or demand the bigger problem in your business? Because if you don’t know the answer to that… You’re probably working on the wrong thing. We see this all the time.  Business owners are busy, putting in effort, trying to grow… …but focusing on an area that isn’t actually the bottleneck. In this episode, we simplify everything down to one core concept: supply vs demand. 👉 Supply = how many...

The Real Reason We Created the Prolapse Symposium 27.04.2026

Prolapse is one of the most talked-about conditions in pelvic health right now. And also one of the most misunderstood. In this episode, we take you behind the scenes of the PelviCon Prolapse Symposium — why we created it, how it’s different, and why this topic needed a deeper dive. Because the truth is: Most of us were taught a one-size-fits-all approach to prolapse. And it doesn’t work. Prolapse...

Starting Your Practice the Right Way 23.04.2026

Starting your own practice isn’t actually that hard. But building one you actually want to run ? That’s where most people get it wrong. In this episode, we walk through a high-level roadmap for starting your practice — based on the exact framework we’ve used to help hundreds of pelvic health businesses get off the ground. The biggest mistake we see? People jump straight into the checklist: LLC. We...

Why Is Prolapse So Hard to Treat? 20.04.2026

Prolapse should be simple… right? Strengthen the pelvic floor, support the organs, and move on. Except that’s not what actually happens. In this episode, we break down why prolapse is one of the most complex conditions we treat — and why so many clinicians feel stuck. We cover: Why prolapse is often taught incorrectly from the beginning The disconnect between symptoms and anatomical findings   Why...

7 Reasons Nicole Never Wanted to Start a Business 16.04.2026

Starting your own practice gets talked about a lot. But what doesn’t get talked about? 👉 The reasons not to do it. In this episode, we break down the 7 reasons Nicole never wanted to start her own business — and why, for a long time, staying an employee was actually the better choice. We cover: What it looks like when a job gives you all the good (and shields you from the bad)  The uncertainty an...

Do You Dread Certain Patients? Let's Fix That 13.04.2026

Ever looked at your schedule and thought… “Ugh… that patient.” You’re not alone. Dreading certain patients is something almost every pelvic PT or OT experiences — but it’s not something we talk about enough. In this episode, we break down: The subtle signs you might be dreading certain patients (even if you don’t realize it) Why it happens — from tricky diagnoses to personality challenges to speci...

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