Nicole Cozean, PT, DPT, WCS & Jesse Cozean

Pelvic PT Rising

Health EN ↓ 622 episodes

Helping pelvic physical therapists improve as clinicians, in their careers or business, and their lives. Hosted by Dr. Nicole Cozean and Jesse Cozean, the founders of PelvicSanity physical therapy and the Pelvic PT Huddle, the podcast explores all aspects of pelvic physical therapy. You'll find the clinical pearls that Dr. Nicole teaches in her continuing education courses, the business and career advice that catapulted PelvicSanity into one of the largest cash-based physical therapy practices in the country, and living life as business owners and pelvic health advocates. And we'll be keeping...

Author

Nicole Cozean, PT, DPT, WCS & Jesse Cozean

Category

Health

Podcast website

www.buzzsprout.com

Latest episode

Jul 9, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

Why "Function First" Gets Better Results for Patients (And is More Fun!) 10.03.2025

Still starting your evals with strength testing? It’s time to rethink that. Most pelvic health pros are trained to assess isolated pelvic floor strength first—and then jump straight into isolated strengthening. But we believe that’s backwards . In this episode, we’re talking about why you should start with function first —because it leads to better patient buy-in, faster results, and helps your pa...

Stop Writing Blog Posts! Why SEO Has Changed & What to Do Instead 06.03.2025

Still writing blog posts to grow your practice? Stop. For years, we were told that blogging was the way to rank on Google and get new patients. And after building one of the largest pelvic health blogs in the world (with 130,000 visitors per year!), we can tell you firsthand… it doesn’t work. Here’s why: 🚫 Google prioritizes local SEO – Your blog won’t really help you rank for local searches. 🚫...

The Great Kegel Debate (Part 2): The Case Against Kegels 03.03.2025

Isolated pelvic floor strength isn’t the key to pelvic health. In Part 2 of the Great Kegel Debate , we dive deeper into why we come down firmly on the anti-Kegel side —and why we believe pelvic health is about so much more than isolated strength. The single biggest reason? Strength has no reliable correlation with symptoms. 👉 We’ve all seen patients with objectively weak pelvic floors who have n...

Should I Be Selling Packages in Pelvic Health? 27.02.2025

Are packages really the best way to sell pelvic health services? At first glance, packages sound like a great idea. They give patients commitment, help cash flow, and make sales "easier," right? Not so fast. In this episode, we break down why we’re opposed to selling packages in pelvic health and the major issues that come with them: ❌ Unrealistic patient expectations – Patients assume...

The Great Kegel Debate (Part 1): What Do We Actually Disagree About? 24.02.2025

The Kegel debate is heating up… but what are we really disagreeing about? Over the past few years, the conversation around Kegels has shifted big time . We’ve seen an explosion of “no-Kegel” content, frustration from those pushing back, and even research articles challenging each other in the literature. In this episode, we break down the three major camps in the Kegel conversation: 🔥 Pro-Kegel –...

If You've Broken Up with Insurance Companies....Why Are You Still Taking Their Calls? 20.02.2025

If you’ve gone cash-based, why are you still acting like you work for insurance? Too many practice owners break up with insurance companies… but then keep trying to keep them happy . It’s like staying in touch with a toxic ex—you don’t owe them anything! In this episode, we’re putting a stop to the madness. Here’s what we cover: 🚫 No more calling insurance companies —Not for denials, pre-auths, o...

Are We Setting Patients Up for Failure? 17.02.2025

Are you setting your patients up for success—or failure? Too often, we focus so much on challenging our patients that we forget the power of easy wins. When patients struggle with an exercise or intervention, they don’t feel excited to come back and report a failure. Instead, we need to stack small wins to build confidence, buy-in, and momentum. In this episode, we dive into: ✅ Why early successe...

The Busy Entrepreneur’s Guide to Getting More Done 13.02.2025

Are you just busy, or actually productive?  As a business owner, it’s easy to feel like you’re constantly working but never making real progress. The truth? You don’t need more productivity hacks—you need to get the big picture right. In this episode, we break down how to focus your time where it matters most so you’re not just working hard, but actually moving your business forward. Here’s what w...

How Do I Handle a Patient Plateau? 10.02.2025

Your patient’s progress has stalled… but is it actually a problem? We expect healing to happen in a straight line, but the reality? Plateaus are completely normal. No one improves at the same steady rate throughout their entire recovery. So when a patient isn’t progressing as fast as you (or they) think they should, it’s time to step back and assess: 🔍 Is the patient actually struggling with this...

So You Want to Hit $1M in Revenue...What It Really Takes 06.02.2025

Hitting $1M in revenue sounds amazing… but do you actually want it? Everyone talks about the magic $1M mark, but what does it really take to get there? And is it even the right goal for you ? In this episode, we break down the real numbers behind a $1M practice —including 100+ visits per week, 700+ evaluations per year, and a team of 5+ clinicians supported by a solid admin staff. Here’s what you...

3 Big Things from the Rising Business Retreat 30.01.2025

In this episode, we share 3 Big Things from our recent Pelvic PT Rising business retreat. These are the foundational principles for creating a practice you love and a business that thrives. First, we dive into clinical excellence —why it’s the backbone of your practice. Treating according to your ethos, keeping patients engaged, and creating superfans who rave about your services will set you apar...

Empowering Women and Understanding Research: An Interview with Jenny LaCross 27.01.2025

How can your own story shape the way you practice?  In this episode, we dive into Jenny’s personal ethos of helping women stay active throughout their lives. She reflects on how her experience as an athletic trainer still influences her approach to patient care and shares the lessons she’s learned from navigating her own hip dysplasia and surgery during PT school—experiences that have transformed...

Beyond Gut Feelings: How to Objectively Assess Your Patient Care 23.01.2025

How do you really know if your patient care is effective? It’s easy to rely on gut feelings or anecdotes, but those can lead us astray. If you’re serious about improving your clinical outcomes and patient experience, it’s time to start tracking objective metrics. In this episode, we’re diving into the two essential metrics every clinician should track: Forfeit Rate – How many patients stop care af...

Decoding Patient Excuses: Taking Radical Responsibility 20.01.2025

Why do patients say they’re too busy? Or that they can’t afford care? On the surface, these sound like perfectly reasonable excuses. But are they the real reasons—or just polite ways to avoid saying, “I don’t believe you can help me”? In this episode, we’re flipping the script and challenging ourselves to take radical responsibility for how patients perceive us and our ability to help them. Instea...

The Secret to Smarter Scheduling for Busy Business Owners 16.01.2025

Does your schedule control you—or do you control your schedule? Too many practice owners bend over backward to accommodate every patient request. Early mornings, late evenings, skipping lunch—it’s no wonder burnout is lurking around every corner! In this episode, we introduce the simple but powerful Red/Yellow/Green method to take back control of your schedule. It’s not just about managing time; i...

Are Online Programs Stealing Your Patients? 13.01.2025

In this 'sode we dive into the growing presence of online programs and how they’re influencing the field of pelvic health. Many physical therapists worry that these programs are drawing patients away from in-person care, but is that really the case? We break down this common fear and take a closer look at how these programs fit into the larger pelvic health landscape. Instead of viewing onlin...

Abundance in Action: Why Competition is a Myth in Pelvic Health 09.01.2025

Worried about 'competitors' in your area?  Struggling with keeping an abundance mindset?  We've all been there - we want you feeling more confident and at-ease in your practice. A scarcity mindset is understandable for business owners.  In fact, we all experience it to some degree at some point in the business.  But it's not a fun place to be! A few signs you might be strugglin...

Set Goals for 2025 the Right Way (+ Word of the Year!) 06.01.2025

We all have big hopes for 2025.  But how do we make sure we make meaningful progress on the things that matter most? In this 'sode we go through a goal-setting exercise we use in the Rising coaching programs to make sure we're living a balanced, healthy life.  We talk about setting goals in various areas, not just in the business or at our jobs. We share some of our goals from 2024 and w...

What's Your 2024 Narrative? A Year In Review 30.12.2024

Before we turn the page to focus on our goals for 2025, we have to review the year we're finishing. What was the story of your 2024?  How does it fit into the context of where you've been and where you're going? For us, our word of 2024 was 'abundance.'  It proved to be a helpful guide as we navigated a challenging year as business owners and parents.  We provided free bus...

Red Light Therapy for Pelvic Rehab?: An Interview with Liz Frey of Fringe 23.12.2024

Wondering about the science behind red light therapy and whether it's 'a thing' in pelvic rehab?  So were we!  So we brought Liz Frey on the podcast to answer all of our questions about photobiomodulation and it's uses in pelvic therapy. We'll talk about the basic science behind red light therapy and what the research says on how it can help.  We'll also talk about th...

What Are You Doing for Business Con-Ed? 19.12.2024

Why do we expect to be great business owners without any training at all?  We don't think that way about our clinical skills. In fact, we all spent 7+ years in school, countless clinical con-ed hours and often hundreds of thousands of dollars to become good clinicians. And yet, most of us have never invested anything in ourselves as business owners.  Yet we expect to have immediate success -...

Floored: An Interview with Sara Reardon 16.12.2024

Sara is one of the most impactful advocates for pelvic health we have.  As The Vagina Whisperer she has an audience of over 600,000 people. She's done a TED talk, she's been a PelviCon speaker, and now she is going to be a published author! We discuss how to communicate with patients in their own language, shifting our mindset to helping patients through their entire lifespan and what we...

Why 90% of Business Owners Aren't Happy With What They Make 12.12.2024

If you aren't feeling satisfied with your income, you aren't alone.  More than 9 in 10 business owners say they aren't happy with what they are making from the business.....but why? That's what today's 'sode is all about.  We may have heard how 'easy' it is.  Or think everyone is successful because that's what we see online.  But we're going to lay...

A Standing Assessment is Critical!: An Interview with Christina Prevett 09.12.2024

Can't wait for you to hear this interview!  We discuss why a standing assessment is so critical, the limitations of a supine exam and the PERF, how to 'stack the deck' for our pregnant patients and what we know - and don't know! - about exercise during pregnancy. We talk about the power and limitations of research.  And we dive into Christina's mission to remove as much fe...

The 3 Pillars of Business for Sustained Success 05.12.2024

Why is it so important to get all three of these pillars - Marketing & Sales, Business Systems, and Clinical Excellence - right for a well-running business? In this 'sode we discuss the three main pillars of business.  If only one or two of these are working well, the business is going to take a lot of effort and always feel precarious. Marketing & Sales - If you don't have a con...

Listen to the Pelvic PT Rising podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.