Meera & Ashok Vasudevan

Pay the Farmer, Not the Pharmacy

Health EN ↓ 83 episodes

Meera & Ashok Vasudevan bring 50+ years of experience as leaders in the Plant-based & Natural Food industry. Their entrepreneurial journey continues with the recent acquisition of 2 heritage brands- Annapurna & Captain Cook In this timely podcast series titled "Pay the farmer, Not the Pharmacy" they show you how to unleash the magic in your kitchen with evidence-based tips & tricks that improve digestion, enhance gut health, build immunity and provide simple solutions to affordable wellness. Pay the Farmer, Not the pharmacy. Brought to you by CSAW, the Centre for the Spread of Affordable Welln...

Author

Meera & Ashok Vasudevan

Category

Health

Podcast website

www.veggieit.com

Latest episode

Jul 6, 2026

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Episodes

Pharma, Food & the Fluent Consumer Ep.2/4 06.07.2026

Share your thoughts In this episode 2/4, co-hosts Ashok and Meera Vasudevan pull up two chairs for a fireside chat — evidence-based, a little cheeky, and firmly in the kitchen, never the clinic. Medical thresholds move — and they almost always move in the direction that creates more patients. In this episode, they walk through the quiet downward drift in the levels of blood pressure, cholesterol,...

Phrarma, Food & the Fluent Consumer Ep.1/4 29.06.2026

Share your thoughts As always, in this series too, co-hosts Ashok and Meera Vasudevan pull up two chairs for a fireside chat — evidence-based, a little cheeky, and firmly in the kitchen, never the clinic. This is Episode 1 of their four-part series  adapted from Ashok's widely-shared essay “Pharma, Food, and the Fluent Consumer.” In this episode •    How the 2017 blood-pressure rule made ~31...

You are Not That Busy— Ep 4/4 of the Series The Kitcehn Defence 22.06.2026

Share your thoughts When did we decide a manicure is self-care but cooking is a burden? In the finale of The Kitchen Defence, Ashok and Meera take apart the last excuse standing — 'I'm too busy' — with affection and a straight face. We prep our work wardrobes and our beauty routines; we can prep dinner. One gives you shiny nails. The other keeps you alive and shining. You are not th...

The Masterchefs—Ep 3/4 of the Series The Kitchen Defence 15.06.2026

Share your thoughts Before paracetamol, before antibiotics, there was the spice rack. In episode 3 of The Kitchen Defence, Ashok and Meera pay tribute to our grandmothers — the original MasterChefs who were also the original pharmacists. They ran farms, families and a full healing lexicon of foods, with no Instapot and very little help. What did they know that we forgot — and how do we get it back...

Sudoku with a Spatula— Ep 2/4 of the Series The Kitchen Defence 08.06.2026

Share your thoughts Turns out your stove is a gym for your brain. In episode 2 of The Kitchen Defence, Ashok and Meera dig into the real neuroscience of cooking — the studies where people who cooked literally improved their memory and executive function. It's planning, timing, multitasking, and improvisation all at once: left brain and right brain firing in unison. Skip the brain-training app...

The 27-Minute Problem— Episode 1/4 of the Series The Kitchen Defence 01.06.2026

Share your thoughts Cooking has shrunk to almost nothing. Americans now spend just 27 minutes a day on it — down from over an hour in the 1960s, and falling. We've quietly handed one of the most important things we do to somebody else. In that same window, obesity and diabetes rates spiralled. Coincidence? In the opener to our four-part Kitchen Defence, Ashok and Meera make the case that we d...

Ultra-Processed: The NOVA Test for What's Actually in Your Pantry 25.05.2026

Share your thoughts You've heard the phrase "ultra-processed foods" everywhere. The 2025 Lancet Series called them a global health threat. The wellness world treats UPF as the new villain. But most people still can't tell you what counts as ultra-processed and what doesn't — because the definition is genuinely fuzzy, and the term is doing a lot of work in one breath. In th...

Inflammation: The Word Everyone Uses, Almost No One Defines 18.05.2026

Share your thoughts "Inflammation" is the word of the wellness decade. It's on supplement bottles, in podcast titles, and on the back of every functional drink. But ask ten people what it actually means, and you'll get ten different answers — most of them muddled with weight, fatigue, or vague dread. In this fireside chat, Ashok and Meera Vasudevan clear the fog. The episode dr...

Seed Oils:The Villain Story That's Half True 11.05.2026

Share your thoughts The internet has decided seed oils are a public enemy. But is the panic warranted — or have the scholars dropped the scholarship in the bully pulpit? In this fireside chat, Ashok and Meera Vasudevan take the criticism seriously and take it apart. Yes, industrial extraction is ugly. Yes, reusing frying oil is a real problem. Yes, the modern omega-6 to omega-3 ratio has gone wild...

Eat Like Your Gut Is Listening 04.05.2026

Share your thoughts Eat Like Your Gut Is Listening Over the last three episodes, we have made the case that the gut is the organ running the show. That your mood, your skin, your lungs, and your brain are all in conversation with your microbiome, every single day. That dysbiosis -- an imbalanced, low-diversity gut ecosystem -- is the common thread behind conditions that send people to four differe...

The Rash, The Wheeze, and The Gut Nobody Checked 27.04.2026

Share your thoughts The Rash, The Wheeze, and The Gut Nobody Checked The eczema cream that works for a while and then stops. The inhaler that manages the wheeze but never quite resolves it. The acne that comes back every time you think you've cracked it. These are familiar stories. And they share something that rarely comes up in the dermatology or respiratory clinic: a gut that nobody though...

Your Mood Is a Menu Problem 20.04.2026

Share your thoughts Your Mood Is a Menu Problem You wake up feeling flat. Or anxious. Or foggy in a way that no amount of sleep seems to fix. And the conventional answer — the one most of us eventually reach for — is a pill that adjusts the chemistry in your brain. Which may well be the right answer for some. But here is the question very few doctors have the answer to: what influences the brain c...

Your Gut: The Organ Nobody Told You Was Running the Show 13.04.2026

Share your thoughts We live in an age of remarkable medical specialisation. Your breathing feels off — a pulmonologist brings expertise and care. Your digestion plays up, ulcers flare, reflux won't quit — a gastroenterologist knows exactly where to look. Your skin breaks into a rash that won't settle — a dermatologist has seen it a thousand times. You feel persistently low or anxious — a...

The magic of the Kitchen Pharmacy ( Bone Health) 8/8 Move Freely, Live Fully 06.04.2026

Share your thoughts There's a moment—maybe it's getting out of bed, climbing stairs, or reaching for something on a high shelf—when you realize your body doesn't move the way it used to. Knees creak. Backs ache. Joints complain. And suddenly, movement becomes negotiation instead of freedom. Here's what most people don't realize: chronic pain is often chronic inflammation....

The Magic of the Kitchen Pharmacy 7/8 -Glow from the Inside Out 30.03.2026

Share your thoughts beauty industry is a $500 billion machine designed to convince you that the answer to great skin and hair lives in a bottle. Serums, creams, supplements, injections—always something to buy, always something to fix. But here's what they don't want you to know: your skin is an organ. Your hair is protein. And both are built from the inside out—from the nutrients you eat...

Magic of The Kitchen Pharmacy (Blood Sugar & Metabolism) 6/10 The Roller Coaster Stops Here 23.03.2026

Share your thoughts You know the feeling. Mid-afternoon hits, energy crashes, brain fogs over, and suddenly that vending machine is calling your name. You grab something sweet, feel better for twenty minutes, then crash again. Rinse and repeat. Welcome to the blood sugar roller coaster. And it's not just about energy—unstable blood sugar drives cravings, weight gain, inflammation, mood swings...

Kitchen Pharmacy ( Gut Health) 5/8- Trust Your Gut 16.03.2026

Share your thoughts Your gut has 500 million neurons. It produces 95% of your serotonin. It houses 70% of your immune system and trillions of bacteria that influence everything from your mood to your metabolism. Scientists call it your 'second brain'—and honestly, that might be underselling it. Yet we treat it like a garbage disposal. Fast food, stress eating, antibiotics, artificial swe...

Kitchen Pharmacy(Immunity & Respiratory) 4/8—Your Kitchen's Defense System 09.03.2026

Share your thoughts Cold and flu season. That coworker who came in sick. The kid who brought home something from school. Every year, the same routine—wait until you're miserable, then scramble for medicine. But what if your kitchen was already stocked with your defense system? Not just remedies for when you're already sick—but daily nutrition that keeps your immune system battle-ready al...

Kitchen Pharmacy ( Sleep & Stress) 3/8—The 3 A.M. Solution 02.03.2026

Share your thoughts We've all been there. It's 3am, the ceiling is fascinating, and your brain has decided NOW is the perfect time to replay every awkward thing you said in 2014. Welcome to the stress-sleep death spiral. Here's the thing: stress and sleep are locked in a toxic relationship. Stress wrecks your sleep. Bad sleep amplifies stress. Round and round we go. But your kitchen...

Kitchen Pharmacy ( Brain) 2/8— The Beating Center 23.02.2026

Share your thoughts Your heart beats 100,000 times a day. It pumps blood through 60,000 miles of vessels. And the foods you eat can either protect it or slowly destroy it. The good news? Your kitchen is full of heart healers—and the science is rock solid. In Episode 2 of "The Magic of the Kitchen Pharmacy," Ashok and Meera dive into the first pillar of healing: Heart and Circulation. Fro...

Kitchen Pharmacy ( Heart & Circulation) 1/8—The Beating Center 16.02.2026

Share your thoughts Your heart beats 100,000 times a day. It pumps blood through 60,000 miles of vessels. And the foods you eat can either protect it or slowly destroy it. The good news? Your kitchen is full of heart healers—and the science is rock solid. In Episode 2 of "The Magic of the Kitchen Pharmacy," Ashok and Meera dive into the first pillar of healing: Heart and Circulation. Fro...

Kitchen Pharmacy Series (Opener) 0/8—Your Grandmother Was Right 09.02.2026

Share your thoughts Your grandmother wasn't guessing. She was practicing medicine—she just called it dinner. Turmeric for inflammation. Ginger for nausea. Honey for a cough. Garlic for everything. These weren't old wives' tales. They were clinical wisdom, passed down through kitchens for centuries. And now, modern science is finally catching up. Welcome to "The Magic of the Kit...

Quarter, Quarter, Half Or The Balanced Plate, Part 4: The Evening Plate — Dinner Done Right 02.02.2026

Share your thoughts Dinner is where families gather, traditions are passed down, and the day finally slows down. It's also the meal where seniors often eat alone, where busy parents throw together whatever's fastest, and where late-night eating can wreck tomorrow's sleep. The evening plate matters—for every generation. In the finale of "The Balanced Plate" series, Ashok an...

Quarter, Quarter, Half or The Balanced Plate, Part 3: The Midday Plate — Lunch That Works 26.01.2026

Share your thoughts A sad desk sandwich. Fast food grabbed between meetings. Or worse—skipping lunch entirely and crashing by 3pm. For working people everywhere, lunch is where good intentions meet brutal schedules. Convenience wins, balance loses. In Part 3 of "The Balanced Plate" series, Ashok and Meera tackle the midday meal—the one that determines whether your afternoon is productive...

Quarter, Quarter, Half or The Balanced Plate, Part 2: The Morning Plate — Rethinking Breakfast 19.01.2026

Share your thoughts Cereal and milk. Toast and jam. A muffin with your coffee. For most of the Western world, breakfast is where the balanced plate goes to die—75% carbs, minimal protein, vegetables nowhere in sight. But here's the thing: your body just spent eight hours in rest mode with stable blood sugar. Why spike it first thing in the morning? In Part 2 of "The Balanced Plate"...

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