Paul Mort Talks Sh*t

Is it possible to run a business and have an amazing summer without everything going backwards? Your business. Your lead generation. Your sales. Your team. Your delivery. Your body. Your fitness. Your health. Your relationships. Yes. But only if you stop drifting. Summer is the season where most business owners quietly hand over their progress without even realising they're doing it. Kids are off....

I run a 7-figure business in an industry where the average income is around £15,000, working three and a half days a week with a very small team. And before you say it… No, your business is not "different". I've installed this same model with business owners across heating, gyms, insurance, construction, coaching, consulting, trades, property, finance, hospitality, agencies, health and safety, sof...

Most men who follow my stuff want more. More money. More time. More freedom. More choices. More options. More respect. But here's the problem… Most men started their business to build a better life, but somewhere along the way, that business stopped being a vehicle for freedom and started becoming a prison. You didn't start your business to work 60, 70, 80 hours a week. You didn't start it to miss...

If you're scared of putting your opinion online because someone might criticise you, this episode is for you. Last week, I had a few people lose their heads on Facebook. One bloke unfollowed me because he'd "had enough" of my anti-alcohol posts. Another asked for help, got a reply, then went from zero to 100 and called me a leech. A few years ago, comments like that would have ruined my day. I'd r...

This episode is about burnout, but not the "I'm physically exhausted" kind. I'm talking about what I see as an epidemic in entrepreneurs: mental burnout, dopamine burnout. It looks like this: You're tired but wired. You're too tired to do real work, but too wired to relax, so you scroll. You're on your phone, resenting messages, resenting being needed, sometimes even resenting the people around yo...

I've just had a week off in the Lake District, and for the first time ever, two things happened while I was away: The business ran without me A program sold out without me I've been the "no phone on holiday" guy for years, but this is the episode where I explain why it matters, what it forces you to fix in your business, and how to do it (with or without a team). Here's the uncomfortable truth: if...

Most business owners only run one of the 3 lanes that grow a business. That's why they're stuck. In this video, I break down The Revenue Expansion Formula: the 3-lane system I'm using to add £589,000 to my business this year without a single new lead. Same business. Same audience. Same offer. Just a different way of running it. THE 3 LANES: A · ACQUIRE - getting in front of new people (the lane ev...

This episode is an old-school Ask Me Anything. I used to do live Q&As all the time, and I haven't done one for years. So I asked: "If you could ask me anything from my 25 years in business, what would you ask?" The questions that came in were class. We cover marketing, selling, hiring, mistakes, freedom, starting from scratch, staying solo vs expanding, and what I'd do differently if I were starti...

Today I'm talking mindset, the serious stuff. We're talking brain chemistry for business and why your business is a reflection of your capacity. Your capacity to handle pressure, self-doubt, criticism, rejection, overwhelm, people, and the emotions that come with all of it. Most people think they need a new funnel, a new offer, better ads, better content, better scripts, better routines. Sometimes...

If you set goals, smash them for a few days (or two weeks)… and then they die by Valentine's Day, this is for you. Most business owners think they've got a goal problem. I don't. I think you've got a stopping problem, you keep starting… then stopping… then starting again. In this episode, I break down why you quit right before the payoff, and the "cheat code" I use so I never miss more than once....

If you've ever felt like you're posting into the nether… if you feel invisible… if all you get is crickets on social media… this is for you. I've just taught my clients a training called The Engagement Extractor, and in this episode I'm giving you the mini version: the tactics, tools, and beliefs underneath it. Here's the truth: for most people it's not the algorithm… and it's not effort. I believ...

Most people think scaling means more clients. I don't. I think scaling is better clients, better systems, and better monetisation, so you can grow without your life getting eaten alive. In this episode, I'm showing you how to unlock thousands of pounds in your business without a single new customer. It starts with a simple reframe… McDonald's are the kings of the upsell. "Do you want fries with th...

Overwhelm isn't a workload problem. It's a decision problem. And the second you start making clear decisions, overwhelm starts to disappear. Welcome to Episode 9 of Paul Mort Talks Sh*t (Solo). I've been missing for a couple of weeks (no sound on a "killer episode", then I got sick, then events… chaos). And ironically… that made this episode even more relevant: overwhelm. In this one, I break down...

Most people completely misjudge their progress… because they judge it by how it feels. And progress can feel invisible… right up until you sit down and REVIEW it properly. Welcome to episode 8 of Paul Mort Talks Sh*t (Solo). Every 90 days, I sit down with no phone, no distractions and do a proper life + business review because you can't expect real self-belief without evidence. Q1 for me felt like...

If people aren't buying, it's usually not your offer… it's that you don't look like the obvious choice. In this episode, I'll show you how to fix that by building real authority (not "viral" nonsense). Welcome to Episode 7 of Paul Mort Talks Sh*t (Solo). This week I'm talking about authority because most of us aren't posting online to be influencers… we're doing it to get clients and customers. An...

This one is simple: if sales feel slower than they should, you don't need more "tactics"… you need the fundamentals that make people say YES. Welcome to Episode 6 of Paul Mort Talks Sh*t (Solo). In this episode, I break down the 7 lessons that make selling easier, cleaner, and way more consistent: The 7 lessons I cover: 1. Money flows to perceived value 2. People buy when they are uncomfortable 3....

If you feel inconsistent, flat, or like you're going 90mph to nowhere… this is why. Here are the DAILY, WEEKLY, and QUARTERLY review questions I use to build clarity + confidence fast.   Welcome to Episode 5 of Paul Mort Talks Sh*t (Solo).   I'm obsessed with something that sounds boring…   Reviewing. Debriefing. Measuring backwards. And it's changed my life. Not because I love journaling (I'm a n...

Welcome back to Paul Mort Talks Sh*t (Solo). This episode is about a concept that's been a complete cheat code for me in business: WHO, not HOW. Most people sit there asking: "How do I do this?" I ask: "Who can help me?" "Who's already done it?" "Who can open the door?" But here's the problem…   People have got this twisted. They think "who not how" means skip the work and DM strangers asking for...

One of the biggest things business owners tell me is: "I need more leads." And listen, I'd like more leads too… but most people don't even speak to the leads they've already got. They've got followers, connections, old enquiries, past clients… and they're doing NOTHING with them. Because what we really want isn't "more leads"… It's more sales. In this episode, I break down my Trust Ladder / Sales...

This week I'm talking about something most people in my position won't admit: Business can be HARD. And the start of 2026 has been hard for me too; less traction, fewer sales, fewer sign-ups than I want. So, instead of pretending everything's perfect, I'm telling you what I think is actually happening in the market right now… and what I believe wins this year. In this episode, I cover: ➡️ Why 2026...

Right now, I'm seeing it everywhere. Business owners with experience. Skills. A decent income. But they've hit a wall—and no matter how hard they push, they can't break through it. They've built something good... but they know it should be better. More consistent income. More profit. More time. More actual progress—not just more busy work. This episode is for the business owner who's doing "all th...

How do you rebuild your life, your business, and your identity… when you've been taught to handle everything alone? In this episode, I sit down with Calum Richardson — ex-navy, business owner, and now part of Elite X — to unpack how he went from burnt out and exploding… to leading himself, his business, and trekking to Everest Base Camp. We break down exactly how the coaching inside Alliance helpe...

How do you scale a construction company WITHOUT burning out, f*cking up your margins, or ending up back on the tools? In this episode, I sit down with my client Ian Lambert, a builder who decided he was DONE being "just another tradesman"… and instead built a serious business. We break down exactly how the coaching in Alliance helped Ian: ✅ Go from working IN the business to leading it ✅ Build s...