Paul Higgins Podcast

You're working 60+ hours a week, racking up business debt from marketing that isn't working, and you haven't even put yourself on payroll. Every time you try to scale, you hit the same ceiling—more clients means more personal delivery time, which means less time for marketing, which means your pipeline dries up. In this episode, I walk you through a real case study of Jay, a Zoho consultant who th...

Why you should listen Rachel Plowman shares her authentic 9-month journey transitioning from project manager to COO at radianHub, offering real-world insights for anyone considering or navigating a leadership promotion in their consulting business. Learn practical strategies for managing P&L responsibility, project profitability analysis, and time tracking systems that actually work without cr...

Why you should listen Oleg Sobolev reveals his proven warmup formula that increased LinkedIn connection acceptance rates from 10% to 50% in a controlled test of 1000 prospects, with 15-20% of warmed prospects reaching out first via DM. Learn how to build a systematic approach to social selling that scales for your team without relying on generic "just be genuine" advice—turning it from art into sc...

Have you been consuming business content for months, picking up tips here and there, but still feeling like there's something crucial you're missing to break through to the next level? In this episode, I share the story of Jay, who went from being a podcast listener just like you to becoming a client, and what made all the difference in that pivotal conversation. I walk through the exact moment wh...

Why you should listen Aaron Edwards reveals how to create custom AI agents for customer support that achieve 60-70% resolution rates out of the box, dramatically reducing support team workload and costs. Learn how DocsBot provides a flexible, cost-effective alternative to expensive enterprise solutions like Salesforce's AgentForce. Discover innovative lead generation strategies using intent-based...

Why you should listen Isar Meitis reveals why small businesses are actually falling behind enterprises in AI adoption—despite predictions they'd run circles around big companies. Learn the critical difference between tactical AI (saving 2 hours on marketing) and strategic AI (transforming your entire business model) and why leadership buy-in determines everything. Discover how the MCP protocol is...

As a consultant who's been mentoring others for years, I caught myself in the same trap I help my clients escape—overcomplicated everything. Despite helping hundreds of consultants build profitable businesses, I found myself spending more time on tactics than strategy, chasing clients instead of having them come to me. In this episode, I share why I still work with a coach after 28 years in busine...

Why you should listen Cyril Louis shares how Mavericx transformed from a typical Salesforce implementation partner into a trusted CX advisor, offering a proven blueprint for boutique firms looking to escape the commodity trap. Learn how building and leading local communities for 10+ years became a powerful lead generation and recruitment strategy that costs nothing but delivers exponentially. Disc...

Why you should listen Chris Brisson reveals how SMS achieves 98% deliverability rates compared to declining email open rates, giving tech consultants an unfair advantage in client communication. Learn the "Textize Your Business" framework that turns every touchpoint in your client journey into a conversation starter, from lead generation to getting reviews and referrals. Discover real case studies...

As a tech or AI consultant who's built your business to mid-six figures, you might think you're sitting on a valuable asset. But here's the brutal reality: if your business wouldn't survive without you, you don't have a business—you've bought yourself the world's most expensive, stressful job. In this episode, I share the exact framework buyers use to value tech consultancies and reveal why most s...

Why you should listen Sanjeet Mahajan shares his journey building AgentForce agents and custom AI solutions, revealing the critical prompt engineering techniques that eliminate hallucinations and deliver real ROI. Learn the decision framework for when to use AgentForce versus building custom agents with LangChain and CrewAI, plus real case studies from hospitality and real estate showing measurabl...

Why you should listen Jon Topper reveals how to transform client cloud platform complaints into profitable migration projects, including access to substantial AWS funding programs most consultants don't know exist. Learn the real truth about AWS partnerships - why they don't deliver leads as promised and the relationship strategy that actually works to generate opportunities. Discover how to build...

As a tech consultant, you're probably exhausted from chasing every opportunity that comes your way - bouncing between industries whenever a referral pops up. You know you need to specialize, but choosing a niche feels risky when you're already pulling in decent revenue and worried about leaving money on the table. The truth is, staying a generalist is what's keeping you stuck doing $15K implementa...

Why you should listen Gaurav shares how Jeeva.ai is revolutionizing sales automation by making AI-powered outreach as simple as ChatGPT, without the complexity of tools like Clay. Learn how to cut through the noise of generic AI outreach with personalized, multi-channel strategies that actually improve deliverability and response rates. Discover the future of sales technology and why natural langu...

Why you should listen André van Kampen reveals how his 9-year hospitality background became his secret weapon for delivering exceptional client care in Salesforce consulting, going the extra mile that sets him apart from competitors. Discover how building and nurturing the ISV community in Europe created multiple revenue streams while establishing André as a thought leader in the Salesforce ecosys...

As a consultant, you're probably feeling the ground shift beneath your feet right now. While everyone's celebrating AI's promise to make us 10x more productive, I'm seeing a darker reality unfold. Your biggest clients are starting to question why they should pay $200 an hour for work they know AI can handle in minutes. Fortune 1000 CEOs aren't waiting six months for insights anymore—they want them...

Why you should listen Trevor reveals how Myko solves the age-old problem of sales reps not entering data into Salesforce by using voice technology to eliminate the 53-click process down to 15 seconds Learn how poor CRM data entry is blocking your AI initiatives and downstream analytics, and discover a practical solution that integrates seamlessly with existing workflows Gain insights into the futu...

Why you should listen Learn why SMB clients are now the #1 target for cyberattacks and how attackers operate (with shocking real-world examples). Discover how Microsoft partners can add value and margin with simplified cybersecurity services — even without deep in-house expertise. Find out how to protect your firm and clients from ransomware and liability without adding massive overhead or complex...

If you’ve been feeling like the consulting game is changing fast—and no one gave you the playbook—you’re not alone. In this episode, I break down why being tied to just one SaaS platform is holding too many consultants back. The market is moving toward AI, automation, and cross-platform solutions—and clients simply want results. I share why I’ve shifted my own mentoring approach to focus on helpin...

Why you should listen Learn how Kathryn scaled from solo freelancer to a strategic RevOps firm serving VC-backed SaaS companies Discover the real impact of AI on RevOps—and why data hygiene is more critical than ever Hear how Kathryn balances strategy, tech, and team building to retain clients for 18+ months SaaS companies grow fast—and Kathryn Castle knows how to keep their revenue operations fro...

Why you should listen Discover why Twitter (X) DMs are outperforming cold email and LinkedIn for tech outreach Learn how to build high-quality lead lists using followers, bio keywords, and AI-enhanced targeting Get a behind-the-scenes look at Drippy.ai, the platform automating Twitter outreach with personalized, scalable messages Most SaaS consultants rely on LinkedIn and email for outbound, but i...

If you’re still trying to “figure out AI” in the cracks of an overloaded week, you’re not alone. Most SaaS consultants are stuck waiting—for platforms like Salesforce or HubSpot to release perfect features, or for clients to ask the right questions. Meanwhile, the biggest margin opportunity in years is passing by. In this solo episode, I share how I stay ahead of the AI curve—so you don’t have to....

Why you should listen Kate breaks down exactly where to start, without chasing shiny tools. Learn how to build AI systems they’ll actually adopt. Kate shares how to train GPTs on your tone and strategy. If AI still feels overwhelming, like you’re already behind or unsure where to start, you’re not alone. In this episode, I speak with Kate VanderVoort from Social Mediology, who helps consultants mo...

Why you should listen Learn how to build your own AI revenue streams now with agents and digital employees. Get a reality check on where AI adoption is really at—and how it’s disrupting mid-tier SaaS faster than you think. Hear practical agent use cases across sales, support, and delivery—straight from a tech leader who's helped raise $ 400 M+ and worked with Fortune 500s. If you’re still hanging...

Too many SaaS Consulting Partners are stuck in wait mode. Waiting for Salesforce or HubSpot to drop the perfect AI feature. Waiting for clients to ask the right questions. Waiting until they feel “ready.” Meanwhile? They’re missing the highest-margin opportunity since CRM implementations first exploded: custom AI agents. In this episode, I break down a simple, repeatable way to turn agents into a...