Paul Higgins Podcast

Why you should listen Robin Alex shares the exact problem that led to creating GoHighLevel—and how solving your own biggest pain point can become an 8-figure business opportunity Learn why the most successful agencies focus on outcomes instead of showcasing their impressive tech stacks, and how to reposition your business accordingly Discover the emerging opportunities in AI, WhatsApp, and desk ph...

Why you should listen Sarah McDevitt shares insider insights from HubSpot's Partner Experience team, revealing what separates successful partners from those stuck in license-selling mode Learn why data quality is the hidden bottleneck preventing partners from delivering on AI promises—and how to fix it before it destroys client trust Discover HubSpot's innovative use of AI tools to democratize par...

If you're drowning in delivery work, putting in 80-hour weeks, and feeling like your business controls you instead of giving you freedom, this episode is for you. I'm sharing the story of one of my clients who was completely maxed out—working across multiple SaaS partner relationships, positioned as an hourly contractor, and so exhausted he looked like he'd fall asleep on our calls. Sound familiar...

Why you should listen Rob Fegan shares the exact 4-phase framework he used to transform his Microsoft partner business from zero to millions in annual revenue—and how SMB partners can replicate this success even as "small fish" in a 30,000-person sales ecosystem. Learn how to leverage Microsoft's Commerce Incentives Fund to access thousands in funded engagements per customer, essentially getting M...

Why you should listen Garima Agrawal bridges the gap between PhD-level AI research and practical consulting applications—she understands both the Formula One engine and how to help you drive the car better. Learn the layered prompting technique that eliminates most hallucinations and turns ChatGPT into a thinking partner rather than a content generator you can't trust. Discover which LLM to use fo...

Ever freeze up when a perfect prospect asks, "What makes you different from the other consultants we're considering?" You know you deliver incredible results, but when it comes to explaining your approach, you sound just like everyone else. I struggled with this exact problem until I discovered the game-changer: mapping your scattered expertise into a clear proprietary methodology. In this episode...

Why you should listen George Easton shares his journey from executive recruiter to building North America's largest Zoho partner by headcount (60 team members), offering invaluable lessons for scaling service-based businesses. Learn his "full-cycle business management consultancy" model that serves manufacturing, legal, healthcare, and home services - and why being the "chocolate wheel" beats bein...

Why you should listen Taireez reveals how AI consultants can identify specific automation opportunities worth significant annual savings for any client role, transforming vague "AI implementation" conversations into concrete ROI discussions. Learn the systematic approach to expand your share of client value beyond single platform implementations, positioning yourself as a strategic advisor rather...

You're working 60+ hours a week, racking up business debt from marketing that isn't working, and you haven't even put yourself on payroll. Every time you try to scale, you hit the same ceiling—more clients means more personal delivery time, which means less time for marketing, which means your pipeline dries up. In this episode, I walk you through a real case study of Jay, a Zoho consultant who th...

Why you should listen Rachel Plowman shares her authentic 9-month journey transitioning from project manager to COO at radianHub, offering real-world insights for anyone considering or navigating a leadership promotion in their consulting business. Learn practical strategies for managing P&L responsibility, project profitability analysis, and time tracking systems that actually work without cr...

Why you should listen Oleg Sobolev reveals his proven warmup formula that increased LinkedIn connection acceptance rates from 10% to 50% in a controlled test of 1000 prospects, with 15-20% of warmed prospects reaching out first via DM. Learn how to build a systematic approach to social selling that scales for your team without relying on generic "just be genuine" advice—turning it from art into sc...

Have you been consuming business content for months, picking up tips here and there, but still feeling like there's something crucial you're missing to break through to the next level? In this episode, I share the story of Jay, who went from being a podcast listener just like you to becoming a client, and what made all the difference in that pivotal conversation. I walk through the exact moment wh...

Why you should listen Aaron Edwards reveals how to create custom AI agents for customer support that achieve 60-70% resolution rates out of the box, dramatically reducing support team workload and costs. Learn how DocsBot provides a flexible, cost-effective alternative to expensive enterprise solutions like Salesforce's AgentForce. Discover innovative lead generation strategies using intent-based...

Why you should listen Isar Meitis reveals why small businesses are actually falling behind enterprises in AI adoption—despite predictions they'd run circles around big companies. Learn the critical difference between tactical AI (saving 2 hours on marketing) and strategic AI (transforming your entire business model) and why leadership buy-in determines everything. Discover how the MCP protocol is...

As a consultant who's been mentoring others for years, I caught myself in the same trap I help my clients escape—overcomplicated everything. Despite helping hundreds of consultants build profitable businesses, I found myself spending more time on tactics than strategy, chasing clients instead of having them come to me. In this episode, I share why I still work with a coach after 28 years in busine...

Why you should listen Cyril Louis shares how Mavericx transformed from a typical Salesforce implementation partner into a trusted CX advisor, offering a proven blueprint for boutique firms looking to escape the commodity trap. Learn how building and leading local communities for 10+ years became a powerful lead generation and recruitment strategy that costs nothing but delivers exponentially. Disc...

Why you should listen Chris Brisson reveals how SMS achieves 98% deliverability rates compared to declining email open rates, giving tech consultants an unfair advantage in client communication. Learn the "Textize Your Business" framework that turns every touchpoint in your client journey into a conversation starter, from lead generation to getting reviews and referrals. Discover real case studies...

As a tech or AI consultant who's built your business to mid-six figures, you might think you're sitting on a valuable asset. But here's the brutal reality: if your business wouldn't survive without you, you don't have a business—you've bought yourself the world's most expensive, stressful job. In this episode, I share the exact framework buyers use to value tech consultancies and reveal why most s...

Why you should listen Sanjeet Mahajan shares his journey building AgentForce agents and custom AI solutions, revealing the critical prompt engineering techniques that eliminate hallucinations and deliver real ROI. Learn the decision framework for when to use AgentForce versus building custom agents with LangChain and CrewAI, plus real case studies from hospitality and real estate showing measurabl...

Why you should listen Jon Topper reveals how to transform client cloud platform complaints into profitable migration projects, including access to substantial AWS funding programs most consultants don't know exist. Learn the real truth about AWS partnerships - why they don't deliver leads as promised and the relationship strategy that actually works to generate opportunities. Discover how to build...

As a tech consultant, you're probably exhausted from chasing every opportunity that comes your way - bouncing between industries whenever a referral pops up. You know you need to specialize, but choosing a niche feels risky when you're already pulling in decent revenue and worried about leaving money on the table. The truth is, staying a generalist is what's keeping you stuck doing $15K implementa...

Why you should listen Gaurav shares how Jeeva.ai is revolutionizing sales automation by making AI-powered outreach as simple as ChatGPT, without the complexity of tools like Clay. Learn how to cut through the noise of generic AI outreach with personalized, multi-channel strategies that actually improve deliverability and response rates. Discover the future of sales technology and why natural langu...

Why you should listen André van Kampen reveals how his 9-year hospitality background became his secret weapon for delivering exceptional client care in Salesforce consulting, going the extra mile that sets him apart from competitors. Discover how building and nurturing the ISV community in Europe created multiple revenue streams while establishing André as a thought leader in the Salesforce ecosys...

As a consultant, you're probably feeling the ground shift beneath your feet right now. While everyone's celebrating AI's promise to make us 10x more productive, I'm seeing a darker reality unfold. Your biggest clients are starting to question why they should pay $200 an hour for work they know AI can handle in minutes. Fortune 1000 CEOs aren't waiting six months for insights anymore—they want them...

Why you should listen Trevor reveals how Myko solves the age-old problem of sales reps not entering data into Salesforce by using voice technology to eliminate the 53-click process down to 15 seconds Learn how poor CRM data entry is blocking your AI initiatives and downstream analytics, and discover a practical solution that integrates seamlessly with existing workflows Gain insights into the futu...