Paul Higgins Podcast

Are you feeling overwhelmed by the endless tasks of content creation, sales call reviews, and proposal writing? You're not alone; many tech consultants and SaaS partners face this challenge. In this episode, I’ll share how I cut my content creation time from 90 minutes to just 30 minutes a week using AI tools. You can expect practical insights on leveraging AI for efficiency, custom prompts for an...

Why you should listen Explore the opportunities and threats that AI presents to businesses, particularly in the agency and consulting sectors. Learn why transitioning to value-based pricing is crucial for maintaining profitability in an AI-driven landscape. Discover how AI agents can be licensed and utilized by clients, enhancing operational efficiency and effectiveness. Imagine facing the challen...

Why you should listen Discover how AI can automate your sales follow-up, providing a reliable alternative to human salespeople without the downsides of illness or fatigue. Learn three key areas where sales AI can be implemented, along with simple exercises to assess its effectiveness for your business. Understand how implementing a sales AI can significantly enhance your clients' ROI, helping them...

Have you ever left a sales meeting feeling uncertain whether your potential client will buy? If you've experienced clients nodding along but still feeling overwhelmed, you're not alone. In this solo episode, I share two powerful actions you can take to simplify the buying process for your clients. First, we'll explore the importance of using a visual industry map that highlights their journey and...

Why you should listen Learn from the expert: John Munsell, CEO of Bizzuka, shares his extensive knowledge on implementing AI strategies that save businesses time and money. Discover innovative ways to use AI in business proposals and how to foster an AI-first culture within your organization. Learn valuable tips on avoiding mistakes when integrating AI into your business processes. This will help...

Why you should listen Learn why your website should be the central hub of your marketing efforts and how it can convert visitors into leads and sales. Discover five essential design principles that can transform your website into a powerful marketing tool. Gain access to a valuable quiz to review and improve your website, helping you identify gaps and opportunities. Do you have a website that you'...

Are you sacrificing family time for work, convincing yourself it's just temporary? In this solo episode, I share a personal story that underscores a critical issue many tech consultants face: ignoring warning signs in their business. Let’s explore how to recognize these signs and take action before they lead to bigger problems. Resources and Links Previous episode: 586 - Do Google Ads Work for Tec...

Why you should listen Learn how Google Ads work specifically for tech and consulting businesses, including different types of campaigns and their effectiveness. Discover why Google remains a dominant player in digital advertising and how to leverage its strengths even in a competitive landscape. Gain insights into the power of retargeting ads and how to create effective campaigns that resonate wit...

Why you should listen Learn about evyAi, an AI-driven tool designed to streamline your LinkedIn engagement and help you connect with potential clients effortlessly. Joe shares valuable insights on overcoming fears that prevent you from being more active on LinkedIn, helping you to grow both personally and professionally. Gain practical tips on how to create engaging content, build relationships, a...

Are you feeling overwhelmed by the endless sea of advice on growing your tech consultancy? You’re not alone. Many tech consultants find themselves lost in a mix of YouTube videos, blog posts, and the latest AI tools, all while struggling to identify what truly works for their businesses. In this solo episode, I’m here to help you cut through the noise and make 2025 your most successful year yet. D...

 As we look back on 2024, it's time to reflect on the lessons learned and how we can leverage them to accelerate our growth in 2025. This is our final episode for the year. Join me as we celebrate a remarkable year with over 10,000 downloads and numerous success stories from tech consultants like you. I want to express my gratitude to everyone who has reached out to share their experiences; your...

Picture this: you're racing to complete a project before the holidays, but then it hits you—the most valuable project is the time spent with loved ones. In this solo episode, I take a moment to reflect on the importance of prioritizing family during this festive season. As tech consultants, we often focus on optimizing systems and driving business growth. However, I believe it’s crucial to shift o...

Have you ever woken up to find that the SaaS platform you've built your consultancy around has introduced AI features that could automate most of your work? This isn't just a hypothetical situation; it's a reality many of us are facing today. In this solo episode, I dive into the significant impact of AI on our industry, inspired by a thought-provoking conversation with Greg Head, who helps non-VC...

Why you should listen Learn how Clay.com can transform your messy data into actionable insights, helping you generate better leads for your business and clients. Hear about a successful campaign, showcasing how effective data management can lead to significant business growth. Discover Patrick's secrets to building a successful YouTube channel that drives engagement and showcases expertise in the...

Why you should listen Discover how to effectively use LinkedIn to generate leads and engage potential clients, leveraging John's proven techniques. Learn how to balance onshore and offshore teams to maximize efficiency and service delivery in your Salesforce practice. Explore the benefits of the 360 Salesforce Mastermind, designed to help Salesforce partners bridge the gap between technical skills...

Are you tired of sending proposals into a black hole only to hear back that the client chose a different direction?  In this solo episode, I delve into the importance of presenting proposals live instead of sending them via email. I share insights from my experience working with tech consultants and highlight how focusing on business outcomes can lead to successful sales. With practical tips...

Why you should listen Learn how to effectively connect business needs with technical solutions, ensuring your projects meet user and organizational goals. Discover why the role of business analysts remains crucial in an AI-driven world, emphasizing the importance of communication and empathy. Understand the benefits of joining the Salesforce Business Analyst Virtual Community, which offers support...

Why you should listen Discover how Nao ERP can streamline inventory management within the Salesforce ecosystem, addressing a common pain point for small businesses and SMEs. Learn how Nao ERP stands out against complex ERP systems by offering seamless integration and user-friendly features. Gain insights on how effective communication and understanding client needs can drive revenue and strengthen...

Are you losing deals because you jump straight into your pitch without fully understanding your client's problems? In this episode, I discuss the critical skill that separates average tech consultants from exceptional ones: the art of asking powerful questions. Drawing on my experience mentoring tech consultants and insights from over 300 interviews, I highlight the importance of effective questio...

Why you should listen Discover how traditional contact centers are evolving from cost centers to revenue-generating hubs. Learn how AI agents can enhance customer interactions and drive revenue growth, backed by real-world examples. Understand how Regal.io is positioned to integrate seamlessly with existing tech stacks to improve customer experiences. Are you frustrated with outdated contact cente...

Why you should listen Discover why Andrew Jacoby believes hiring a virtual assistant (VA) is essential for business growth and how it differs from common narratives. Learn about the beliefs that foster trust between business owners and their virtual assistants, making collaboration more effective. Understand how Good Shepherd Staffing not only helps entrepreneurs but also supports communities in d...

Feeling overwhelmed by the multitude of marketing strategies available to tech consultants? In this solo episode, I summarize a comprehensive marketing playbook designed to help you build a solid foundation and grow your tech consultancy. Drawing from my experience and a recent case study with a Zoho consultant, I outline a four-quarter approach to marketing that will reduce overwhelm and allow yo...

Why you should listen Learn why Clay is essential for tech consultants and how it can streamline your revenue processes. Gain insights into specific examples of how Clay can enhance the efficiency of your SaaS operations. Understand how implementing Clay can increase revenue for you and your clients. Are you tired of wasting valuable time on outdated client data management? In this episode, I chat...

Why you should listen Learn how to shift your approach to process improvement with Derek Mains, an expert in operations and process engineering. Discover the powerful M4 method—Map, Measure, Manage, and Motivate—that can streamline your processes and enhance team performance. Gain practical examples and strategies that you can implement immediately to improve efficiency and effectiveness in your b...

Are you struggling to create compelling content and sales messages due to time constraints and budget limitations? In this solo episode, I address this common pain point tech consultants face. I’ll explore how AI agents and crafted prompts can revolutionize your content creation process, allowing you to save time while enhancing the quality of your messaging. Join me as I share practical strategie...