Pathmonk Presents Podcast

In this episode of Pathmonk Presents, Rick sits down with John Collie, CEO and founder of Rescue7, to discuss the real-world impact of first aid training and public access defibrillators. John shares how his background as a firefighter inspired him to build a company focused on educating everyday people to act confidently during emergencies. The conversation explores why AEDs are critical in workp...

Tim McLain, Director of Marketing at RepSpark, shares hard-earned insights from 35 years in B2B marketing and explains how wholesale brands can win modern buyers. He breaks down why inventory visibility, sales rep enablement, and clean digital ordering systems are now table stakes for brands selling into retail. Tim also dives deep into what actually drives website conversions in 2026, from discip...

Peter Velardi, CEO and Founder of Refer Me IQ, joins Pathmonk Presents to break down how referral-driven growth can outperform traditional acquisition channels when supported by the right systems. Drawing from decades of experience in financial services and enterprise leadership, Peter explains how companies can turn referrals from an unpredictable bonus into a repeatable, scalable growth engine....

Fei Wu, founder of Feis World Media, joins Pathmonk Presents to break down how creators and brands can stay visible and trusted in an AI-driven search landscape. Fei shares how her team works with companies like Adobe and emerging AI startups to build contextual footprints through long-form blogs, tutorials, and video content. The conversation explores why quality content beats shortcuts, how enti...

Kevin Watkins is the Founder and Creative Director of Farewell, a web design and development agency based in Bend, Oregon, specializing in nonprofit, outdoor recreation, and sustainability organizations. In this episode of Pathmonk Presents, Kevin shares how Farewell helps organizations modernize outdated websites, reduce user friction, and empower lean marketing teams to do more with less. The co...

In this episode of Pathmonk Presents, Kevin sits down with X Wang, founder of Essence of Email, to break down what actually drives retention and long-term revenue for ecommerce brands. X shares how his agency focuses on email and SMS as performance marketing channels, balancing short-term revenue with lifetime value. The conversation dives into common mistakes brands make by either over-sending or...

Shivani Airi, Chief Strategist at AltVibes, joins Pathmonk Presents to share how curated ecommerce experiences can dramatically improve website conversions. AltVibes operates at the intersection of experiential luxury and ecommerce, bringing globally sourced homeware, coffee, wine, and kitchen products to Indian consumers. In this episode, Shivani explains how intentional curation reduces choice p...

Meet Samantha Degennaro, Head of Growth at Dimo, a company making waves in the Web3 and automotive data space. In this episode, Samantha discusses the innovative ways Dimo empowers car owners with data ownership and control. Discover the potential of Web3, the challenges of data attribution in modern marketing, and the importance of a multi-channel approach to reach target audiences. Tune in to ga...

Meet Marni Carmichael, VP of Marketing at ImageSource Inc., a company that helps organizations improve and automate their business processes. Marni shares valuable insights on how ImageSource Inc. utilizes data to drive business processes and automate tasks, allowing skilled staff to focus on more strategic decision-making. She also discusses the importance of customer satisfaction, talent develop...

Meet Larry Ricca, Head of Sales and Marketing at Intervene, a company focused on providing intervention support for K12 students. Larry shares insights on how Intervene addresses challenges like teacher shortages and the growing need for bilingual support, particularly in math and ELA. He also discusses their targeted approach to client acquisition, the importance of referrals and networking, and...

Meet Abdul Rastagar, Head of Marketing at Lexitas Pharma Services, a CRO specializing in ophthalmology clinical trials. Abdul shares his expertise on pharmaceutical marketing, emphasizing the importance of brand awareness and targeted content for lead generation. He also discusses the crucial role of LinkedIn and website development in client acquisition, highlighting the significance of website a...

Meet Ariel Efergan, VP of Growth at MDI Health, an AI-powered medication management platform. Ariel discusses how MDI Health optimizes drug treatments for patients, reducing adverse drug interactions and improving healthcare outcomes. He also shares insights on their target audience, the importance of industry events for client acquisition, and key considerations for website conversion in the heal...

Meet Noah Thomas, Head of Growth Marketing at Mintec Global, the leading provider of commodity price data, forecasts, and market intelligence for the food industry. Noah shares how Mintec Global helps businesses navigate the complexities of commodity pricing, ensuring fair prices for buyers and sellers. He also discusses effective website conversion strategies, the importance of AB testing, and hi...

Meet Emily Eckert, Head of Marketing at Super Normal, an AI-powered platform that streamlines meeting notes and boosts team productivity. Emily shares how Super Normal automatically generates transcripts, summaries, and action items, keeping teams aligned and informed. She also discusses the power of organic search, content marketing, and word-of-mouth referrals in building a strong brand and acqu...

Meet Jim Brusseau, VP of Sales and Marketing at PAR Excellence, a company that automates inventory management for modern healthcare. Jim shares how PAR Excellence helps hospitals reduce labor dependence, improve order accuracy, and lower inventory levels without compromising availability. He also discusses the importance of referrals, digital marketing, and building a strong team culture in the he...

Meet Megan Clark, Marketing Manager at OmniQ, a leading technology company specializing in AI-powered business solutions. Megan shares valuable insights on how OmniQ leverages machine-to-machine communication and automation to improve efficiency and reduce errors across various industries, including parking, warehousing, and logistics. She also discusses the importance of trade shows, email market...

Meet Colby Haverkamp from PhoneBurner, a power dialer solution designed to boost live connection rates and activate phone calls for sales teams. Colby highlights how PhoneBurner helps businesses increase talk time and have more meaningful sales conversations, leading to more conversions. He also shares insights on the importance of website conversion, user experience, and building a strong referra...

Meet Fara Rosenzweig, Head of Content and Marketing at WorkRamp, an all-in-one learning cloud for employee and customer training. Fara shares valuable insights on how WorkRamp helps businesses engage employees, improve customer product adoption, and drive revenue growth through effective learning programs. She also discusses the importance of SEO, website optimization, and content marketing in the...

In this insightful episode of Pathmonk Presents, we welcome Richard Guth, a fractional CMO from Table Needs. Richard shares his expertise on helping small, independently-owned restaurants and food trucks achieve profitability. He discusses Table Needs' innovative point-of-sale system tailored for quick-service establishments, and how it addresses common challenges faced by mom-and-pop eateries. Ri...

Meet Daniel D'Souza, Head of Growth at VoiceFlow, a leading platform for building AI-powered customer support agents. Daniel shares how VoiceFlow helps businesses automate support tickets, personalize customer interactions, and improve response times with generative AI. He also discusses the importance of community building, content marketing, and YouTube as a key channel for customer acquisition...

In this episode of Pathmonk Presents, we welcome Neel Singh, founder and principal of Tropoly, a brand strategy and scaling firm. Neel shares insights on how Tropoly helps tech-forward companies achieve sustainable growth and prepare for significant milestones. He discusses their approach to client acquisition, the role of websites in marketing strategies, and the importance of integrating marketi...

Join us as we welcome Justin Mann, co-founder of StoneLink, a property management company that takes a unique approach to managing real estate investments. In this episode, Justin shares how StoneLink goes beyond traditional property management by acting as asset managers, focusing on saving clients time and delivering exceptional service through vertical integration. Learn about their innovative...

In this episode of Pathmonk Presents, we welcome Katherine Campbell, CMO of Shape. Katherine introduces Shape's all-in-one sales and marketing solution, designed to simplify complex CRM processes for businesses of all sizes. She discusses how Shape addresses the challenges of limited marketing budgets and time constraints, enabling businesses to effectively reach their target audience. Katherine s...

Meet Dominick Bickus, VP of Sales and Marketing at Paramount Lead Solutions, a company specializing in helping car dealerships boost their sales and customer experience. Dominick shares valuable insights on the importance of sales training, lead conversion, and building strong customer relationships in the automotive industry. He also discusses effective client acquisition strategies, including di...

In this episode, Ernesto speaks with Alisa Watlington, Senior Marketing Communications Specialist at CBC America. Alisa shares how CBC America, through its brands GANS Security Solutions and Computar Optics, delivers cutting-edge security and optics solutions to industries like retail, education, healthcare, and transportation. She discusses the challenges of reaching B2B clients in a traditional...