Pathmonk Presents Podcast

In this episode of Pathmonk Presents, Luke Rexing, Director of Sales and Marketing at T-Rex Cookie, shares how a family-founded brand is scaling through sharper positioning and smarter e-commerce decisions. Known for its half-pound and five-pound cookies, T-Rex Cookie is doubling down on corporate gifting as a high-impact growth channel. Luke breaks down their transition to Shopify Plus, lessons l...

In this episode of Pathmonk Presents, Riley Gray, Founder of Orcaach Agency, shares how her woman-founded growth company helps scale women-owned businesses through clarity and structured revenue systems. Blending strategy, brand growth, and operational expertise, Riley focuses heavily on product-based brands, especially in industries like skincare and healthcare hybrids. She explains why organic s...

In this episode of Pathmonk Presents, Joe Starnes, CEO of Ombre, shares how his direct-to-consumer wellness brand uses gut health and microbiome testing as an entry point to lifelong health. He breaks down how Ombre educates customers on the "second brain" and connects digestive health to sleep, mood, and performance. Joe dives into practical growth tactics, from Meta ads to precise landing pages...

In this episode of Pathmonk Presents , we welcome Gina Paulhus, Co-Owner of Genuine Essiac, an herbal tea brand rooted in a centuries-old wellness tradition. Gina shares how she and her husband built a thriving direct-to-consumer business by combining community, content, and long-term customer trust. From leveraging organic search and a 27,000-member Facebook group to building a powerful email mar...

In this episode of Pathmonk Presents, we welcome Sam Loria, Strategic Partnership Manager at Savance. Sam introduces us to Savance's innovative solutions for business safety, security, and accountability. He delves into how their software streamlines visitor management, emergency evacuations, and access control. Sam shares insights on automating entrances, leveraging technology for cost-effective...

In this episode of Pathmonk Presents, host Ernesto welcomes Mirza Sanchez, a leader at ISS, a pioneer in video analytics and AI-powered security solutions. They delve into the evolution of security technology, discussing the crucial role of data intelligence and automation in enhancing safety across various sectors. Mirza explains how ISS utilizes advanced analytics to identify trends and improve...

In this episode of Pathmonk Presents, we welcome Steven Robyn, Marketing Operations Director at Div Notes. Div Notes is a custom software innovation partner that collaborates with businesses to establish tailored solutions for their unique needs. Steven shares insights on Div Notes' approach to solving digital transformation challenges, their ideal customer profile, and effective lead generation s...

In this episode of Pathmonk Presents, we welcome Benjamin Hoehn, VP of Marketing at MARZ (Monsters, Aliens, Robots, Zombies). Benjamin introduces us to MARZ, a traditional VFX studio that has worked on award-winning shows for Netflix, Disney, and Marvel. He discusses their latest product, Lipdub AI, which uses machine learning to automate the dubbing process for long-form content. Benjamin explain...

Join us as we welcome Rupesh Malpani, CEO and founder of Pikk, a company dedicated to disrupting ecosystems and solving micro business problems. In this enlightening episode, Rupesh shares his unique approach to organic growth, eschewing paid ads in favor of meaningful customer conversations. Discover how Pikk is revolutionizing customer acquisition through AI tools, content marketing, and innovat...

Join us as we welcome Dr. Gordon Jones, co-CEO of Pickle Zone, to explore the fascinating world of tech-enhanced pickleball. Dr. Jones shares insights into how Pickle Zone is revolutionizing the fastest-growing sport in America through AI coaching, player matching, and blockchain-based rewards. Discover how their innovative mobile app is addressing key challenges in the pickleball community, from...

In this episode of Pathmonk Presents, we welcome Edgardo Melgar, Chief Growth Officer at Ogilvy, a world-renowned creative agency. Edgardo shares insights into Ogilvy's rich legacy of growing brands and businesses through their "borderless creativity" approach. He discusses how Ogilvy tackles diverse client challenges, from branding to content creation and public relations, always channeling solut...

In this episode of Pathmonk Presents, we welcome Khushboo Byala, VP of Marketing at Techies Infotech, a leading IT solution provider. Khushboo shares insights on how Techies Infotech helps businesses enhance their online visibility and scalability through digital marketing and development services. She discusses their global presence, key client acquisition channels, and the importance of a well-d...

In this episode of Pathmonk Presents, we welcome Elle, the founder and CEO of Hunter Marketing. With a tagline of "extraordinary work delivered with joy," Hunter Marketing is a full-service agency approaching its 5th anniversary. Elle shares her journey of starting the company, inspired by her daughter Madison Rose, and discusses how Hunter Marketing tackles challenges in the ever-changing marketi...

In this episode of Pathmonk Presents, host Ernesto welcomes Jordan Turner from Helium SEO, a unique digital marketing agency focused on problem-solving through technology. Jordan discusses how Helium SEO leverages AI and machine learning to address complex marketing challenges across various industries. He shares insights on their approach to content strategy, client acquisition, and the responsib...

In this episode of Pathmonk Presents, we welcome Montserrat Ruiz from Eye See Research, a cutting-edge market research agency. Montserrat discusses how Eye See Research uses a unique mixed-method approach, combining conventional and behavioral methods like eye tracking and spatial coding. She explains how they test products and designs in simulated competitive environments to gain deeper insights...

In this episode of Pathmonk Presents, we welcome Ken Herron, Chief Growth Officer at UIB, an API AI company revolutionizing human-machine communication. Ken discusses UIB's mission to simplify interactions between people and AI across various channels and languages. He delves into the challenges of communicating at scale and how UIB's solutions, including conversational AI and retrieval augmented...

In this episode of Pathmonk Presents, Ernesto chats with Deanna Reed, CMO of Virtual Coworker, a company connecting businesses in Australia and the U.S. with skilled remote staff from the Philippines. Deanna shares how Virtual Coworker simplifies hiring by managing vetting, onboarding, payroll, and client success, enabling companies to grow while saving on costs. She also dives into their marketin...

In this episode of Pathmonk Presents, we welcome Paris Vega, Chief Growth Officer at The Nine Digital. Paris shares insights on their full-scale website design and digital marketing agency, specializing in the manufacturing industry. He discusses their approach to helping industrial clients modernize their marketing strategies, emphasizing the importance of SEO, lead generation, and conversion tra...

In this episode of Pathmonk Presents , Ernesto sits down with Kyle Hamer, Senior Vice President of Marketing at HH2, a company focused on simplifying construction operations. HH2 bridges the gap between ERP systems and construction management tools, offering digital timesheets, labor tracking, and AP routing solutions. Kyle shares insights on how HH2 helps contractors streamline field and back-off...

In this episode, we're joined by Megan Oliver, Marketing Manager at Rosterfy, a leading volunteer management software provider. Megan shares how Rosterfy helps organizations, nonprofits, and governments simplify volunteer coordination, reduce administrative tasks by 50%, and focus on impactful work. From sporting events like the Super Bowl and World Cup to local government programs, Rosterfy's pla...

Tom Dingwall, AI Growth Manager at Passion Fruit, joins Pathmonk Presents to unpack how modern marketing teams can scale faster using flexible talent and AI-driven workflows. Tom shares how Passion Fruit connects companies with specialized freelance marketers across the full marketing mix, while avoiding the inefficiencies of traditional agency models. The conversation dives into the launch of PIP...

Elizabeth Thorn, Head of Marketing at Toggl, joins Pathmonk Presents to unpack how time visibility fuels better marketing and business decisions. She explains how Toggl helps knowledge-based teams understand where time and money are actually spent, moving beyond gut feel toward data-backed planning. The conversation explores why agencies, SaaS teams, and professional services benefit most from tim...

Jaime López, Director of Marketing at Ververica, joins Pathmonk Presents to unpack how enterprise B2B companies market highly technical products to complex buying teams. Ververica powers real time data processing behind major global brands, where milliseconds determine success or failure. In this episode, Jaime explains how selling time and proof of value reshapes messaging, website strategy, and...

In this episode of Pathmonk Presents, Kevin sits down with Kelsey Formost, Head of Marketing at Togal, an AI-powered construction software platform transforming preconstruction workflows. Kelsey breaks down how Togal helps estimators, contractors, and subcontractors automate takeoffs, reduce manual work, and bid faster with higher accuracy. From a marketing lens, she explains the challenge of sell...

Chanelle Leslie is the VP of Marketing at The Class, a fitness platform blending movement, somatics, and mental health support. In this episode, she shares how The Class shifted from celebrity-driven growth to a persona-led acquisition strategy that doubled conversion rates. Chanelle explains why niching messaging around anxiety, trauma, and emotional regulation outperforms broad positioning. She...