Pathmonk Presents Podcast

In this episode, Ernesto chats with Chris Herring, Senior Director of Growth and Partnerships at Aptivio, a go-to-market execution platform helping businesses focus on pipeline growth and efficiency. Chris shares how Aptivio helps companies identify buying signals at the individual contact level, enabling SDRs to focus on the right accounts at the right time. Learn how Aptivio leverages intent dat...

Dive into the innovative world of digital protection with Elizabeth Sholes from Tint in this episode of Pathmonk Presents. Discover how embedded protection platforms can safeguard your business's digital transactions and boost customer trust. Elizabeth shares insights on the strategic implementation of protection programs, the evolving role of websites in customer engagement, and the future of con...

Manufacturing success goes beyond mere efficiency. Building a sustainable future for your business requires a strong and engaged workforce. In this episode, Chris Clark and Mike Burica from Workforge delve deeper into the importance of workforce development in achieving this sustainability. They highlight the challenges manufacturers face in retaining skilled workers and complying with changing re...

Uncover the secrets of successful messaging solutions with James Connor from OpenMind Networks. In this episode, Connor shares his expertise on providing messaging services that deliver amazing experiences. Learn about the key factors that differentiate OpenMind from its competitors, including its continuous update software model. Discover how OpenMind simplifies messaging infrastructure, eliminat...

In this episode, Mariah Salazar explores the innovative approaches to education with Viviane Jaeger, Head of Global Marketing at Strawbees. Viviane sheds light on the significance of STEAM learning and how Strawbees empowers teachers and students to bring creativity and problem-solving skills into the classroom. Gain insights into the challenges Strawbees encountered in reaching their target audie...

Content and thought leadership are powerful tools in SEO, and no one knows that better than Kelly Ayres, director of SEO for Jordan Digital Marketing, a full-service digital agency that works with high-growth SaaS and e-commerce clients. In this episode, Kelly shares how they use content and thought leadership to attract and nurture leads, to position themselves as experts and authorities, and to...

Get ready to be inspired by the future of manufacturing! This episode features Emily Elpes, VP of Marketing at 3DEO, a company pushing the boundaries of metal additive manufacturing. We delve deeper than just 3D printing, exploring how 3DEO offers a holistic solution that empowers businesses to innovate and solve complex engineering challenges. Unlike traditional manufacturing methods, 3DEO's uniq...

Struggling with unproductive meetings that drain your team's energy and productivity? In this episode of Pathmonk Presents, Mariah Salazar sits down with Shachar Navon, CEO of Fellow, a revolutionary SaaS tool designed to tackle this very issue. Discover how Fellow goes beyond simply scheduling meetings; it helps teams collaborate effectively, improve accountability, and document key points for fu...

In today's rapidly evolving business landscape, embracing digital transformation is no longer optional, it's essential for survival. This episode explores how Scleraworks empowers businesses to achieve this transformation through their comprehensive range of customizable software solutions. From expert consulting and seamless migrations to reliable managed services and robust software development,...

Buckle up as we dive into the future of metal recycling with Anca Ciobanu, Senior B2B Growth Marketing Manager at Metaloop. Discover how their innovative platform acts as a bridge, connecting metal sources with recyclers, foundries, and steel mills. Witness the transformation of a once-fragmented industry as Metaloop streamlines processes, enhances efficiency, and fosters a more sustainable future...

Many businesses underestimate the devastating cost of a cyberattack, both financially and reputationally. This episode delves into the potential consequences of neglecting cybersecurity, highlighting the dangers you face if your data falls into the wrong hands. Jerry Abowd of Megaplan IT shares real-world examples of businesses that suffered significant losses due to data breaches. He emphasizes t...

Curious about motor sourcing? Join us for an inspiring conversation with Jill Wallace, the Director of Marketing Operations at eMotors Direct. Jill shares her journey in the industrial motor industry and how eMotors Direct is transforming the way customers find and purchase motors. We discuss the company's focus on digital marketing, including SEO, paid advertising, and branding, to position thems...

Do you want to learn how to grow your DTC e-commerce brand? Then you don't want to miss this episode with Dan Ben-Num, the founder and CEO of Adspace, a digital marketing agency that specializes in helping DTC e-commerce brands scale. In this episode, Dan shares the five pillars of e-commerce, which is the proprietary methodology that Adspace uses to assess and improve the performance of their cli...

In this episode of Pathmonk Presents, we sit down with Lily Jafari, the online sales development representative for WINaTALENT. Lily shares insights into WINaTALENT's mission to connect talented individuals with international employers, regardless of their background or location. She discusses the importance of sustainability and diversity in recruitment and emphasizes the role of WINaTALENT's web...

In this episode, Kyle Davis, a marketer at Veracity, shares her insights on the importance of attention to detail in marketing and client service. He discusses the challenges of breaking through the noise and clutter in today's digital landscape and emphasizes the need for fundamentals and a focus on the customer experience. Kyle also talks about the role of the website as a marketing hub and how...

In this episode, we're thrilled to have Chris Longano, CRO of Sureti, join us to discuss the groundbreaking platform that's transforming claim proceeds flow in the property insurance industry. Chris provides a comprehensive overview of Sureti's mission to eliminate bank involvement and empower contractors with faster funding. Discover how Sureti benefits carriers, homeowners, banks, and contractor...

In this episode, we sit down with Garrett Brock, the vice president of marketing at Stukent, for a candid conversation about marketing and leadership. Garrett shares his insights on the importance of prioritization, collaboration, and revenue generation within the marketing team. He also discusses his vision for Stukent's future and how the company is committed to helping educators and students th...

Angelica Wedell, Communication and Marketing Director at POLCO, joins Mariah Salazar to explore the power of resident engagement in local government. Angelica shares her insights on the Track, Engage, Assess model, highlighting how POLCO helps local governments gather accurate and reliable feedback from residents. She discusses the company's commitment to providing comprehensive community assessme...

Jessica Bermel, Orchestry's Senior Digital Marketing Strategist, joins us to discuss how Orchestry empowers IT teams and end users to make the most of Microsoft 365. Learn about Orchestry's comprehensive suite of tools, including automation, self-service provisioning, transparent governance, lifecycle management, and more. Jessica sheds light on the challenges faced by organizations in managing Mi...

In this episode, Brock Aun, VP of Communication at HAAS Alert, joins Mariah Salazar to discuss the company's mission to revolutionize transportation safety through vehicle-to-vehicle communication technology. Brock delves into the details of HAAS Alert's system, explaining how it connects vehicles, people, and applications to share critical safety information. He also highlights the significance o...

SAP clients, learn how EPI-USE Labs optimizes data and business performance in this Pathmonk episode with Maria Laura Robinson. Discover their software and services helping clients across industries with data management, security, migration and HR. Hear how they market to their audience with engaging, valuable content showcasing expertise. Get Maria's insights on leading marketing, staying updated...

If you are interested in product development in the fashion industry, you will love this episode of Pathmonk Presents, where we chat with Mikkel Wittrup Kruse, the director of revenue operations for Delogue. Mikkel tells us how Delogue helps product development teams make better decisions by enabling them to collaborate more efficiently and access the data they need. He also reveals how he uses wo...

Do you want to learn how to optimize your lead generation and sales with AI? Then you don't want to miss this episode, where we chat with Jordan Bell, the CEO and founder of Agency Bell, an AI-driven digital advertising agency. Jordan explains how his agency uses offline conversion tracking to link the ad campaigns to the actual signed clients, instead of relying on leads and clicks. He reveals ho...

Nate Torvik from WIN Reality shares how lifecycle marketing really works inside a fast-growing sports technology company. As a self-described super IC, Nate explains balancing strategy with execution, from email automation and AB testing to segmentation and reporting. He discusses why reporting remains a major bottleneck for modern marketers and how limited resources force practitioners to be more...

In this insightful episode of Pathmonk Presents, we're joined by Barrett Johnson, the Senior Director of Business Insights at Nexus Cognitive. Barrett delves into the innovative approach Nexus Cognitive takes to tackle the prevalent issue of intertwined data and software systems. He explains how their platform empowers businesses to extract, manage, and utilize their data effectively, fostering in...