The Cannabis Marketing Association

Party Like a Marketer

Business EN ↓ 68 episodes

The Cannabis Marketing Association presents their brand new podcast, Party Like a Marketer! Founder and CEO of CMA Lisa Buffo interviews marketing professionals across the cannabis industry and gets their insights on the industry and how marketing plays a role in it.

Be sure to visit the podcast's website and support the creator: partylikeamarketer.podbean.com

Author

The Cannabis Marketing Association

Episodes

Ep. 18 — Drawing on Various Data Points to Promote The Growth of Cannabis Brands 12.10.2021 46:43

Ep. 17 — Show up in Search Engines: SEO‘s Impact on Brand Visibility and Accessibility 07.09.2021 47:41

Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Lavall Chichester, Founder and CEO of Flavor Fix, to discuss SEO's impact on brand visibility and accessibility within the cannabis space.

Ep. 16 — Marketing Through The Numbers: Using Data to Reach Consumers 28.07.2021 50:42

“Marketing Through The Numbers: Using Data to Reach Consumers,” is the 16th episode of Party Like A Marketer. In this episode, host Lisa Buffo, Founder and CEO of Cannabis Marketing Association, is joined by Claire Kaufmann, Director of Client Services at Brightfield Group — an industry-leading CBD and cannabis market research firm. Claire takes listeners on a data-focused journey through the cann...

Ep. 15 — Maximizing SEO Strategies to Expand Your Cannabis Brand 13.07.2021 41:46

Ep. 14 - Leveraging Your Cannabis Brand With Online Media 19.05.2021 46:51

Lisa Buffo, Founder and CEO of Cannabis Marketing, sat down with Kristi Price, Founder and CEO of Black CannaBusiness Magazine to discuss the ways in which cannabis brands can leverage online media. For more information, visit TheCannabisMarketingAssociation.com.

Ep. 13 - Brand-Building Strategies for Cannabis Marketers 12.05.2021 36:18

Lisa Buffo, Founder and CEO of Cannabis Marketing, sat down with Zane Bolen, Creative Director for Wandering Creative, to discuss essential brand-building strategies for cannabis marketers. For more information, visit https://thecannabismarketingassociation.com/

Ep. 12 - From Life Without Parole to Establishing A Mission Specific Brand 04.05.2021 47:21

Lisa Buffo, Founder and CEO of Cannabis Marketing, sat down with Corvain Cooper, Chief Brand Ambassador at 40 Tons, to talk about his story and the best ways to elevate a mission-specific brand. Corvain was recently granted clemency from a life sentence without parole for a non-violent cannabis offense.

Ep. 11 - The Powerful Role of Marketing in Growing Your Cannabis Brand 06.04.2021 28:24

Ep. 10 - Dissecting Data to Advance Your Cannabis Marketing Strategy 24.03.2021 39:32

Ep. 9 - Building a PR Toolbox to Support Company Goals 26.08.2020 50:39

Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Durée Ross, Founder and CEO of Durée & Company, Inc., to discuss utilizing a PR toolbox, in order to achieve company goals within the world of cannabis marketing.

Ep. 8 - Establishing Core Values for Cannabis Brands 14.08.2020 45:23

Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Mary Pryor, CMO of Tonic CBD and Co-Founder of Cannaclusive, to discuss core values for cannabis brands and their overall influence within the industry.

Ep. 7 - Intellectual Property Considerations for Cannabis Marketers 04.08.2020 53:11

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Nicole Katsin, Associate Attorney at Evoke Law, to discuss considerations designed specifically towards intellectual property, which later can help cannabis marketers flourish in the industry. For more information, visit: https://thecannabismarketingassociati... Follow CMA: Instagram: https://www.instagram.com/cannamark...

Ep. 6 - Social Equity in the Cannabis Industry 22.07.2020 59:25

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Darius Kemp, Head of Equity & Community Change at Eaze, to discuss the ways in which marketers can actively use their resources to promote social equity within the cannbis industry.

Ep. 5 - Affiliate Marketing and E-Commerce for CBD Brands 22.07.2020 49:31

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Durk Price, Founder and CEO of eAccountable, to discuss the ways in which affiliate marketing and e-commerce can influence the traffic of a brand, particularly in reference to CBD brands.

Ep. 4 - Using PR to Impact Cannabis Advocacy 27.05.2020 36:48

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Evan Nison, Founder & President of NisonCo, to discuss how PR can positively impact cannabis advocacy.

Ep. 3 - The Importance of Community Building in Dispensary Marketing 18.05.2020 53:48

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Hope Wiseman, Founder & CEO of Mary and Main to discuss one of the biggest resources in dispensary marketing -- community building.

Ep. 2 - Data Driven Growth 24.04.2020 45:17

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Chris Day, VP of External Relations at Marijuana Business Daily to discuss the world of public relations and external relations in the cannabis industry. For more information go to: https://thecannabismarketingassociation.com/

Ep. 1 - CBD Programmatic Advertising 09.04.2020 48:28

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Phil Parrish, Co-Founder & Managing Director at PrograMetrix to discuss all things programmatic advertising in the cannabis industry. For more information go to TheCannabisMarketingAssociation.com