Party Like a Marketer

This podcast episode is pulled from CMA's annual State of Cannabis Marketing webinar conducted for CMA members. It is a comprehensive overview of the 2024 cannabis marketing landscape. It explores trends we’ve seen in 2024, the election, and predictions for next year.   Join CMA as a Member. Follow us on Linkedin and Instagram . Questions? Email membership@marketingcannabis.org  

Emily Wells and Lisa Buffo discuss the evolving landscape of cannabis marketing as 2024 draws to a close. They explore significant industry changes, including Ohio's recent legalization of adult-use cannabis, the implications of upcoming political shifts, and the transformative role of AI in marketing strategies. Listeners will gain insights into new CMA resources designed to support marketers, up...

Discover how Courtney Mathis and her team at Companies Doing Good are working to change perceptions of cannabis businesses and position them as valuable community assets. Hear about their strategies for creating positive social impact. Learn more and connect with Courtney & CDG: https://www.linkedin.com/in/courtneymathis/ CDG: https://companiesdoinggood.org https://www.linkedin.com/company/cdg...

Jesse Tolz discusses his transition from agriculture to cannabis marketing and the unique challenges faced in New York's competitive market. He shares insights on building a brand that resonates with consumers while navigating regulatory complexities.   Learn more and connect with the Cannabis Marketing Association: Cannabis Marketing Association: https://thecannabismarketingassociation.com Contac...

Learn how to overcome data integration challenges and leverage analytics to drive successful marketing campaigns in highly regulated markets. CMA Member Keri Branch, Director of Marketing at Vytal Options, shares insights on programmatic advertising, loyalty programs, and educating customers within compliance.

Uncover the power of branded search and the impact of brand reputation in the cannabis industry. Learn from Stella Morrison, Founder and Content Strategist at CannaContent about the importance of establishing authority and maintaining a positive brand image.   Connect with Stella on LinkedIn: https://www.linkedin.com/in/stellamorrison/

In this episode of Party Like a Marketer, Luna Stower, Chief Impact Officer at Ispire, shares her expertise on authentic marketing, social impact, and advocacy in the cannabis industry. Luna discusses the importance of storytelling, community engagement, and lobbying in shaping cannabis policy and building successful brands. She emphasizes the power of authenticity in personal branding and corpora...

Kate Biggs, Senior Director of Ad Sales at LeafLink dissects the marketing strategies driving growth in the cannabis industry. Gain insights into effective advertising campaigns, compliance issues, and the role of technology in enhancing sales.

Join financial expert Guillermo Rodriguez, Virtual CFO at Summit Virtual CFO by Anders, as he shares practical wisdom for navigating the unique financial landscape of the cannabis industry. From budgeting to profitability analysis, learn essential strategies for sustainable growth.

Dive into the intricate world of marketing strategy and branding within the burgeoning cannabis industry with Lisa Williams, Founder and CEO of The TOKE Agency. From understanding brand archetypes and crafting cohesive marketing strategies to leveraging loyalty programs and successful email and text campaigns, Williams navigates through the nuances of building a standout brand in the cannabis spac...

Explore the role of media relations in driving cannabis justice advocacy through storytelling and public relations with Stephen Post, Strategic Communications Manager at Last Prisioner Project. Join us as we explore PR tactics, media outreach strategies, and effective communication techniques for driving meaningful reform.

Explore the evolving landscape of retail media and its pivotal role in the cannabis marketing mix, as Jon Lowen, Surside Co-Founder and Co-CEO discusses best practices, common mistakes, and strategies for success.

Hear from Vib Gupta, Founder & CEO of CannMenus about how cannabis marcom professionals can bridge the gap between cutting-edge technology and innovative marketing strategies to navigate the ever-evolving landscape of cannabis advertising. Learn more and connect with the Cannabis Marketing Association: Cannabis Marketing Association: https://thecannabismarketingassociation.com Contact us: info...

Explore the potential impact of cannabis rescheduling with Jay Kotzker, Managing Partner at Holon Law Group. From changes in legal landscapes to interstate commerce challenges, learn how this shift could reshape marketing strategies and legal compliance for cannabis businesses.

Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Max Juhasz, CEO of DopeSEO and Co-Founder of Bud Plug, to discuss predatory website development practices, uncover concerns for dispensaries, and gain valuable insights into SEO strategies for cannabis businesses. Discover the impact of Google's algorithm changes on marketing strategies in the cannabis industry and explo...

Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Jason Smallheer, CEO and Lead Strategist of Elevated Growth Group to discuss targeted audience insights, data-driven tactics for limited budgets, and the impact of price competition. 

Lisa Buffo, Founder and CEO of Cannabis Marketing Association sat down with Mary Shapiro, Founder & Managing Director at Evoke Law to discuss the complex landscape of IP rights, trademark laws, and the unique challenges faced by businesses within the cannabis industry.

Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down to present on the state of cannabis marketing for 2024, focusing on the holiday season. In this session, she explores the latest trends, strategies, and best practices for effective holiday marketing in the cannabis industry.   

Lisa Buffo, Founder and CEO of the Cannabis Marketing Association sat down with John Shute, Founder and CEO of PufCreativ to chat about authentic strategies in cannabis marketing. 

Lisa Buffo sat down with Julie Batkiewicz, Founder and Owner of Onward Content, to discuss crafting compelling video content. 

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Tatiyana Brooks Director of Emerging Markets at Comprise Agency, to discuss Public Relations During Tough Economic Times.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Andy Gonzales, Marketing Account Executive at Townsquare Media, to discuss Radio Cannabis Marketing: Boom or Bust?

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Michele Ringelberg, Owner & CEO at ThrivePOP, to discuss Building a Winning Marketing Team from an Agency Pro.

In this episode, Lisa Buffo sat down with seasoned PR pro Rosie Mattio , Founder & CEO of MATTIO Communications . Rosie shares her journey into the world of cannabis PR, offering valuable insights into how clients can work with a PR firm and what to expect from the process. Lisa and Rosie explore the importance of crafting a compelling pitch, building a brand, and staying up-to-date with the lates...

Lisa Buffo sat down with Jeremy Johnson , Business Development Manager at Dispense to discuss how he got started in the cannabis industry and his contribution to building Dispense into a thriving business. Lisa and Jeremy delve into the importance of starting small and growing conscientiously, as well as the differences between product-based SEO and iframe-based SEO. Jeremy shares his insights on...