Party Like a Marketer

In this episode, CMA Founder & CEO, Lisa Buffo and Membership Manager, Emily Wells, dive into the annual Future of Cannabis Marketing event and discuss why it's important for cannabis marcom professionals to stay informed and engaged with the industry's evolving landscape. We'll cover the various sessions offered at the event, including bundtender-centric marketing, experiential marketing, custome...

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Bethany Gomez, Managing Director at Brightfield Group, to discuss Brand Health Insights: Matching Consumer Profiling with Messaging to Create Customer Loyalty.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Johnathan McFarlane, Director of Strategy at Hybrid Marketing Co., to discuss Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Shawna Seldon McGregor, Founder & CEO at Maverick Public Relations, to discuss Winning PR Strategies For Cannabis Brands.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Luna Stower, Chief Impact Officer at Ispire, to discuss Growing Your Cannabis Brand Through Networking.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Matt Shait, Vice President of Operations at Surfside, to discuss Implementing programmatic advertising for cannabis brands.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Emily Wells, Membership Manager at Cannabis Marketing Association, to discuss Branding & SEO Stats for Cannabis Marketers.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Jacob Roland, Director of Sales and Marketing at Loud Labs, to discuss How to Leverage Emotion in Cannabis Marketing.

One of the most important things for cannabis brands to do is create an amazing product. But what about the ideal buyer persona? How does the consumer ultimately have a positive experience with your brand and make the decision to buy? This podcast talks about how cannabis retailers collect information on their users through point-of-sale data collection, follow-up marketing emails, and in-store pr...

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Corvain Cooper, Brand Ambassador, at 40 Tons, to discuss everything related to Cannabis. Corvain Cooper is Brand Ambassador at 40 Tons, Black, a Woman-owned premium cannabis, clothing, and accessories brand in Los Angeles, California. Corvain grew up on the east side of South Central Los Angeles. Drawing from his expe...

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Edward Montanus, Team Director, Media Solutions at Equativ & Senior Advisor, at The MediaJel Foundation, to discuss Identifying Best Advertising Practices for Cannabis Brands.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Wesley Williams, Co-Founder, and CEO at KND Infusions, Inc., to discuss Best Business Practices to Increase Customer Loyalty.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Katherine Wolf, Chief Marketing & Operations Officer at Malek's Premium Cannabis, to discuss How Brands Are Using Cannabis NFTs.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Catherine Merritt, CEO at Spool Marketing & Communications, to discuss Growth Marketing Strategies for Cannabis Entrepreneurs and Marketers.

Jordan Lang, Content Coordinator of the Cannabis Marketing Association sat down with Lisa Buffo, Founder, and CEO of Cannabis Marketing Association, to discuss All About The Cannabis Marketing Summit In Denver This June 7-9.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Rebecca Maestas Sincere, Executive Director of Marketing at Clear Cannabis Inc, to discuss In-Person Events Changing the Dynamic of the Cannabis Industry.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Shannon Reed, CMO at Omura, to discuss Understanding Cannabis Consumers to Drive Sales.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Sadie Thompson, PR Coordinator at Proven Media, to discuss How to Leverage PR for Cannabis Brands.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Dmytro Syvak, Head of Business Development at MJSeo Agency, to discuss the Best Strategies for Improving your Cannabis SEO.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Tiffany Watkins, Director of Sales and Marketing at The People's Ecosystem, to discuss Using Your Voice in the Cannabis Ecosystem. 

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Elizabeth Corbett, Vice President of Sales at AE Global, to discuss Innovation and Sustainability in Cannabis Packaging.

Lisa Buffo, Founder, and CEO of Cannabis Marketing Association sat down with Carl Izzi, Founder & Managing Director at ARSENL Digital Agency Miami, to discuss the opportunities that cannabis marketers have regarding paid advertising.

Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Marcus Naramore, Director Of Marketing And Business Development at Edgemont Group (Leafwerx & Full Spec) to discuss the benefits of using creativity in cannabis marketing.