Paris Talks Marketing

The reality is that shortly, easily within the next year, all the major advertising platforms, along with Apple, are making significant changes driven by Privacy to how marketers are going to be able to advertise. Meet Paris Childress, the CEO of a SaaS growth marketing agency, Hop Online. He is also the host of the Paris Talks Marketing podcast. In this episode, Paris shares his thoughts on the f...

In this episode, I interviewed Hunter Montgomery, Chief Marketing Officer at ChurnZero. ChurnZero is a platform that focuses on helping SaaS companies keep their customers happy and reduce the churn rate. Hear more in this episode: •What's a good churn rate for a B2B saas company? •Who owns the churn factor? •How should a SaaS company measure its churn rate? •How do SaaS companies determine whethe...

Are you still doing content marketing the old way and waiting on results? You could be making a better impact on your target audience by thinking outside the box. In this episode, I interviewed Mohita Nagpal, VP of Marketing at Hiver. Hiver is a Gmail-centric customer service solution that helps teams collaborate on shared inboxes. Mohita shares innovative ways of creating a revenue-driven content...

MQL is dead. Long live contacts. In this episode, I interviewed Doug Landis who is a Growth Partner at Emergence Capital. Doug has personally worked with companies like Oracle, Google, Salesforce, and Box over the last 16 years, and invested in some of the biggest and brightest SaaS companies on the planet. Hear more in this episode: •Why MQLs are dead? •Doug shares his perspective on how marketin...

In this episode hear what it takes to build a SaaS brand with Justin Schmidt, VP of Marketing at Capacity. Justin shares his thoughts on: •Why sales and marketing teams should collaborate closely together. •What to do if you find yourself channel dependent. ( don't keep all your eggs in one basket) •Why you need a strong brand as a SaaS company. Watch out for new episode releases on the Paris Talk...

In this episode, I interviewed Krish Ramineni CEO of Fireflies.ai. Fireflies is an AI-driven bot that helps you record, transcribe and search all of your recorded meetings. Fireflies recently raised $14m in Series A funding led by Khosla Ventures. Krish shares how all of their growth is achieved organically through a product-led growth strategy. Hear more in this episode: •What drove Krish to sele...

Have you heard of Ahrefs? In this episode, I interviewed Tim Soulo, CMO from Ahrefs. In a nutshell, Ahrefs is an SEO software toolkit that includes tools for link building, keyword research, competitor analysis, rank tracking, and site audits. Tim shares some current SEO trends and how SaaS companies can crush their SEO game right now. Hear more from Tim Soulo in this episode: •Tim shares how Ahre...

What is the DNA of a successful marketer? In this episode, I interviewed Cody J. Lee, VP of Growth Marketing on the Peak Performance Group at Summit Partners. Cody shares his personal framework when it comes to evaluating companies seeking funding. Some of the core focus areas are marketing strategy, channels, data, and organization values. Hear more in this episode: •How important is first-party...

Meet Ryan O'Hara VP of Growth and Marketing at LeadIQ. LeadIQ is a lead generation tool that allows users to find prospects, discover emails and contact information of potential customers online. He shares that "the average response rate on a cold email is less than 1% and the average response rate on a cold call is less than 3%." Sales reps are focusing on outreach automation tools while spending...

In today's episode, I interviewed John Golden, Chief Strategy & Marketing Officer at Pipeliner CRM. Pipeliner CRM is a sales enablement platform that focuses on pipeline management, sales process, and analytics for sales management and salespeople. During our talk, John shares how Pipeliner CRM has gained significant growth over the past couple of months due to their laser focus on developing...

In this episode, I interviewed Tyler Calder, VP of Marketing at PartnerStack. PartnerStack is a platform that automates the most difficult aspects of running a partner program. It is designed to keep partners engaged over time, allowing you to generate predictable, recurring revenue. During our talk, Tyler mentioned how most of their clients see their first sale through partnerships within 30 days...

If you are thinking about ways to leverage machine learning, this podcast is for you. Join the conversation with Amit Levi, Anodot's VP, Head of Growth and Marketing. Here's a sneak peek: •Machine learning in itself does not solve any problems. •Stay skeptical. Understand what you are trying to solve, do you really need machine learning for that, what is the investment and the risk. •Leverage mach...

In this episode, I am joined by Sharon Biggar, VP of Marketing at Hotjar, a software tool that helps product teams to understand and see how users are behaving on your website. The customer onboarding process is, without a doubt, the most crucial stage of the customer lifecycle. It sets the stage for their whole relationship with your product and business, even though it comes right at the start o...

Consumers are settling into a new purchase behavior which led marketers to reassess strategies that have worked in the past. Join our conversation with Pranjalee Lahri, AVP Marketing at UpsideLMS on marketing in the post-Covid era. More in this episode: •Marketers with budget cuts and low resources are shifting strategies to meet marketing objectives. Focusing on organic channels that work the bes...

Meet Praval Singh, Vice President, Marketing & Customer Experience at Zoho. The brand provides a powerful suite of software that helps you run your entire business. Here are the highlights: - To scale, you need to build something you take pride in and invest in people. Nurture and support talent, invest in research and development, and listen to user feedback. - Companies subscribe to differen...

Software review platforms have become indispensable for SaaS users and marketers. Meet Russ Somers, VP Marketing at TrustRadius - a company that has established its presence in this very competitive niche and scaled. Hear what he has to say on millennials choosing SaaS products, competing against Capterra and G2, and how TrustRaduis scaled from 300K to 1.2 million users per month. Here are some hi...

Join us to meet Christine Tao and learn what changes a leadership coaching program can bring to your organization. Christine Tao is the co-founder & CEO at Sounding Board, a Silicon Valley startup redefining how organizations develop their leaders. We spoke about enabling and scaling complex leadership coaching programs with their scientifically designed Coaching Enablement Platform and a cura...

Speaking today with Jeroen Corthout - co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, very popular with agencies and SaaS companies. The co-founders built Salesflare to resolve a pain point they were experiencing with CRMs - your sales team ends up spending more time maintaining the CRM, than doing sales. Learn how Jeroen Corthout: - Doubled the organic traffic to...

Introducing Dustin Tysick, VP of Marketing and Growth at Jostle. He describes the SaaS tools as an online watercooler place where people can go and connect. The innovative internal integration tool is intuitive and easy to use and attracts users from various niches, from churches to law firms, to tech companies. Learn how Jostle tackles: - Product-led growth and user journey personalization - Gene...

Meet Christopher Schreiber, Head of Marketing at Qwilr. Their SaaS product helps you create design-perfect proposals, quotes, client updates, and more. He shared insights on how to: - Tackle the marketing challenges of new category creation - Find and meet your audiences where they are - and then bridge the gap - Educate your audience on different & interconnected use cases for the product - C...

Hear our conversation with Lauren O'Brien, Balto VP of Marketing, about staying close to customers to understand what they need. In this episode, we spoke about: - Driving great conversations with real-time guidance - Boosting conversion rates - Making the customer experience frictionless - Having full visibility of all contact center calls, all in real-time. Consider this - Balto's real-time guid...

If you're curious about product-led growth, this podcast episode is for you. Meet Pulkit Agrawal, Co-founder and CEO of Chameleon, a platform for product success, empowering SaaS teams to build better user onboarding, feature adoption, and feedback collection. Increasingly, tech-savvy prospects want to try before they buy. They don't want to sit through an hour-long sales demo and discuss use case...

How does a SaaS app review management platform triple its growth in just a year? Meet Eugene Kruglov, COO & Co-founder of AppFollow, a B2B SaaS tool that helps drive mobile app growth and increase customer loyalty. The app review management platform is a one-stop space to monitor performance, star ratings, user reviews, and organic growth. Learn what it took to grow exponentially and apply for...

Meet Arjun Pillai, Founder & CEO of Insent. This is a B2B Conversational Marketing SaaS platform that provides marketers with real-time lead qualification and true personalization options. Their human-first chatbot helps you identify and speak to your most engaged prospects first, and skip all the generic chatter with highly personalized context. Hear Arjun Pillai's thoughts on enablement mark...

How to win back and retain churning customers - this is the topic we've discussed with Paul Schwarzenholz, co-founder and Managing Director of Zenloop. This SaaS solution allows businesses to collect, cluster and analyze customer feedback they receive through various channels along their customer journeys. The platform analyzes and automatically derives tailored and individualized measures to reta...