Paris Talks Marketing

Join our conversation with Chris Newton, VP of Marketing, Intellemize, if you're interested in taking CRO A/B testing and personalization to a different level. Intellemize's machine learning runs multiple optimization experiments at the same time, while also automatically selecting the best ones for each individual in the moment, throughout their buyer's journey. Chris Newton lifts the curtain on...

Google's intention to scrap third-party cookies from its Chrome browser by 2022 has radically shifted the focus on first-party data. There's hardly anyone who knows better the value and importance of first-party data than Soumyadeb Mitra, CEO of Rudderstack. The company's goal is to help engineers, product managers, data scientists, and marketers to make the most out of their customer data using t...

Meet Jen Grant, the CEO of Appify - a leading no-code mobile app development agency with a zeal for perfection and innovation. Hear their approach to lead generation, nurturing, and conversions. You'd learn from their experience with: - Building trust with face-to-face interactions. - Why it's worth investing in outstanding customer experience. - Growing audiences and brand awareness via LinkedIn...

Are you investing heavily in content, and yet your traffic is flat? In today's episode, I interviewed Ilia Markov, Head of Content at ChartMogul. Learn from his experience in SaaS Content Marketing Strategy: To get traction with SaaS content, focus on quality, then scale. Don't just produce content. Start with a wholesome content strategy and plan the distribution. Put your content in front of the...

In today's episode, I interviewed Kayvan Alikhani the CEO of Complaince.ai, an innovative regulatory compliance solution designed for financial services enterprise. Have a listen to learn: How product + content-driven strategy can really drive growth even for big enterprise B2B SaaS solutions. How they attract users by simply giving them the information they are looking for. Why relevance is your...

In today's episode, I interviewed Hristo Boyadzhiev a founder of TukTam - "Here and There" - a self-funded non-profit organization. In recent years, the company has been focusing on uniting and strengthening the bond between Bulgarians living all over the world. At the same time showing the beneficial living opportunities that you can find in Bulgaria. There are approximately 1.5 - 2 million Bulga...

Meet Giles Blanchard, the CEO of a coworking space - This Way - located in Sofia, Bulgaria. Due to the pandemic and social distancing, the demand for coworking spaces has surprisingly grown. Most of the demand is coming from corporate companies that are rethinking their real estate strategy. Companies are moving away from the old traditional way of thinking about offices and realizing that people...

In today's episode, I interviewed Atanas Neychev a technology journalist, a content creator, and a community builder. Atanas is a Co-Founder of SlavConf company that provides information and connection opportunities for the creative people community in Bulgaria. Find out in this episode how he supports, grows, and contributes to the creative industry in Eastern Europe. Tune in with us and Enjoy!

In today's episode, I interviewed Brendan Kane growth strategist who recently published a book called "The Hook Point". There are more than 60 billion messages pushed out by online platforms each day, you have approximately 3 seconds to grab your consumer's attention. You need to have a hook point in everything that you post online, that will make people stop scrolling and say "Wait. What?". Brend...

Today we chew the fat with Rob Lowenthal, Founder of Whooshkaa, an innovative audio platform the serves both podcasters and companies. Rob has combined his background in radio with his love for the spoken word and created Whooshka as a platform that simplifies the podcasting and audio creation workflow. Less tools means more time to focus on the content. He currently relies on organic growth chann...

In this episode, I sit down with Grant Hosford, Co-founder and CEO of codeSpark Academy, the world's #1 coding app for kids aged 4-10. Among other things, Grant and I chew the fat around topics such as: •Grant's inspiration for starting codeSpark (hint: it has to do with his own kids) •Kids' natural superpower in learning sophisticated logic once you get the keyboard, mouse and coding syntax out o...

Today I sit down with Viren Kapadia, President and CEO of Learning Management System (LMS) Gyrus Systems (http://gyrus.com), which he acquired in 2009. The $31 billion corporate learning industry was growing at 11% per year *before* the pandemic. This year, all bets are off, and Gyrus has impressively managed to grow even faster than the white hot market it operates in. In the age of remote work a...

Today, I interviewed Stoyan Angelov, founder and CEO of Evedo, an innovative virtual event platform built on blockchain technology. The Evedo platform serves 3 primary audiences: 1) Event organizers and vendors of virtual events 2) Virtual event audiences and attendees 3) Webinar organizers (the fastest growing segment) Evedo took advantage of the massive shift from live in-person events to online...

Today I sit down with Angelos Paraschakis, CEO of DDB Group in Bulgaria and my new partner in Tribal Worldwide. We discuss a wide range of topics including: •How he arrived in Bulgaria and decided to remain and build the country's leading creative ad agency, DDB. •The impact of the pandemic on brands and marketing budgets this year. •The sacrifices and trade-offs from transitioning to remote work...