Paris Talks Marketing

In this episode, Peter shares a bit more about databox.com's plans to release a new benchmarking feature. Peter also discusses how databox leveraged templates to grow organically and why they (currently) aren't investing in paid ads.

Meet Emilia, Founder and Managing Director at Growth Molecules. We chat with Emilia about how the Customer Success role has changed over time, triggering customer conversations with data, and the importance of a tight relationship between the Customer Success and Sales teams.

Meet Hernando Buitrago, VP of Marketing at Instabug.com. We chat with Hernando about building a Marketing team in a Series A company, breaking out your marketing for PLG and Enterprise Demand Gen, and collaborating successfully with the sales team.

Meet Fernando Amaral, VP of Marketing at Landbot.io. We discuss why Landbot.io is rethinking the traditional SEO approach, how podcasts are the most effective method to generate awareness content, and the future of chat marketing.

Meet Dickey Singh, CEO & Co-Founder at Cast.app - customer success automation tool. In this episode, Dickey talked about improving retention on no-touch and low-touch accounts, Gamification vs. Shamification, bringing mass personalization to customer success, and how to scale customer marketing through automated customer success management.

Meet Sarah Kiefer, CMO at Pitch.com - a collaborative presentation tool for modern teams. In this episode, Sarah and Paris discuss how virality fuels pitch.com's PLG approach, triggering the growth loop, and collaboration as a key signal for user engagement.

Meet Brad Hipps, Co-Founder at Socratic - a developer-focused task management software. In this episode, Brad shares more about competing in a red ocean, building a product hand in hand with your beta users, focusing on the one thing that will be your marketing superpower, and driving a content strategy powered by your product data.

Meet Gaurav Vohra, Head of Strategy, Analytics & Business Operations at Superhuman - an email app that promises to be the fastest email experience. In this episode, Gaurav talks about the role of growth at early-stage companies, making counterintuitive yet customer value-focused growth decisions, why onboarding experience matters and shares more about why Superhuman's acquisition strategy lead...

Meet Edward Ford, Demand Gen Director at Supermetrics. In this episode, Edward talks about moving away from a channel mindset, bringing B2C spirit to B2B, data-driven performance creatives and how Supermetrics is running full-funnel brand tests in different markets.

Meet Patrick Campbell, CEO at ProfitWell - subscription software helps you achieve faster recurring revenue growth. In this episode, Patrick talks about the growing importance of lifecycle marketing, identifying the path to least resistance for growth, how most companies often overlook monetization, and shares more about ProfitWell's marketing strategy.

Meet Thom Crowe, Director of Growth at Vercel - a platform for frontend frameworks and static sites. In this episode, Thom gets into the fundamentals of developer marketing, how organic can guide paid acquisition targeting, and responding to need versus creating it.

Meet Jeff Perkins, author of How to Not Suck at Marketing and CEO at ParkMobile. Jeff is a CMO turned CEO. In this episode, he talks about his new book, marketers' guide to 'quick wins strategy', educating the executive suite to gain trust, network effects and growing a mobile app mainly through offline marketing.

Meet Michael Slawson, Head of Growth at Hum Capital - a funding platform connecting companies with the right capital for their growth. In this episode, we chat about debt vs. equity financing, value-based partnership models for growth agencies, and how Hum Capital platform helps founders fund the right investors for their businesses.

Meet Kieran Flanagan, SVP of Marketing at HubSpot. In today's episode, he gets into defining time to immediate value, single vs. multiplayer PLG models, three critical areas for building A+ marketing teams, and how he sees Web 3.0 disrupting SaaS marketing.

Meet Sandhya Hegde, General Partner at Unusual Ventures - an early-stage firm that invests in both enterprise and consumer startups. In today's episode, she goes deep into PLG and discusses early-stage PLG growth strategies, combining sales-led growth with PLG, defining Aha! moments and how Unusual Ventures helps founders deconstruct the black magic of finding product-market fit.

The OKRs can play a powerful role in creating an environment where employees can work with purpose. In this episode with Jeremy Epstein, who is the CMO at Gtmhub, we discuss the art of implementing OKRs, do/dont's of setting marketing OKRs and what blockchain and OKRs have in common. He also shares his unique view on their marketing funnel: 1) OKR unaware, 2) OKR curious and 3) OKReligion. As your...

It's time to face the harsh reality: the future of a successful go-to-market strategy is product-led. The most successful and fastest-growing SaaS companies all orient themselves around a cost-efficient product-led go-to-market approach. This helps SaaS companies accelerate customer acquisition and transform their sales motion, but only if they commit to building a truly product-first organization...

In this episode, I interviewed Emil Kristensen, CMO & Co-founder at Sleeknote. Emil shares how you can leverage pop-ups beyond just generating leads and newsletter subscriptions. They can improve user experience and brand loyalty. Rather than offering or pressuring customers to buy NOW! GET THIS DISCOUNT! You can do so much more with pop-ups. With the right triggers and conditions, he suggests...

What opportunities can conversation intelligence create for your business? Meet William Vuong who is the Head of Marketing at Symbl.ai. Symbl.ai is a platform that helps sales, customer support and marketing team understand customer intents through conversation AI tool. In this episode, William unpacks the concept of "conversation intelligence"- how it works, what kind of value it can add to your...

In this episode, I interviewed Guillaume Moubeche, Founder & CEO at Lemlist. Lemlist lets you personalize cold emails, automate follow-ups, and engage with leads across all channels. Lemlist is a bootstrapped company that has grown from 0 to 10m ARR in less than 3 years. For the first 100 customers, Guillaume closed using his own product, and the rest of the company's growth was achieved by fo...

Another amazing episode with Aaron Cort, VP of Operations at ClickUp. ClickUp is an all-in one suite for managing, people, projects, time tracking, reporting, and more. In this episode, Aaron shares how ClickUp scaled to over 4 million users through a pure organic product-led growth strategy. Through the power of freemium and continuous feature innovation, they revolutionized the collaborative wor...

Marketing campaigns for brands have evolved beyond the one-dimensional campaigns that are aimed solely at boosting sales. In this episode, I interviewed Lacey Miller, Head of Marketing at LoudCrowd, a platform that helps businesses measure and engage with their customers producing UGC to drive more brand loyalty and awareness. Today, marketing is more consumer-centric as the power of success lies...

The majority of purchasing paths are not in a straight line. Customers can discover your brand, interact with it, and progress further down the sales funnel in a variety of ways. As a result, attribution models have become a must-have tool for B2B SaaS marketers wanting a bird's-eye view of the entire customer journey from the start to the finish with data. Meet Steffen Hedebrandt, CRO and Cofound...

Welcome to episode #41 on Paris Talks Marketing. Today, I interviewed Dmitry Dragilev, a founder at JustReachOut. JustReachOut is software that helps you with search, outreach, and guidance for PR. As part of this episode, we explore how to create evergreen content that can be used repeatedly. Dmitry shares his tips on how any SaaS company can make their content genuinely evergreen by constantly i...

Do you have a Product Led Revenue solution in place? In this episode, I interviewed Breezy Beaumont, Head of Growth at Correlated. Correlated is a platform that helps you use your product to unlock revenue opportunities. Based on how a user is using your product, you can use the insights to help users transition to the next paid plan. There is a buzz about an exciting new technology that could act...